Author : Michael Levine
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 16,11 MB
Release : 2003-04-07
Category : Business & Economics
ISBN : 9780471263661
Table of contents
Author : David W. Guth
Publisher : Allyn & Bacon
Page : 388 pages
File Size : 48,5 MB
Release : 2005
Category : Business & Economics
ISBN :
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.
Author : Robert Deigh
Publisher : Academic Learning Company LLC
Page : 300 pages
File Size : 46,64 MB
Release : 2008
Category : Business & Economics
ISBN : 9780832950179
This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.
Author : Bettina-Rodriguez Olmedo
Publisher :
Page : 190 pages
File Size : 14,25 MB
Release : 2014
Category : Public relations
ISBN : 9789712729591
Author : David Guth
Publisher :
Page : 0 pages
File Size : 40,77 MB
Release : 2016-07
Category : Public relations
ISBN : 9780205897766
This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556
Author : REDDI, C.V. NARASIMHA
Publisher : PHI Learning Pvt. Ltd.
Page : 600 pages
File Size : 46,80 MB
Release : 2019-09-01
Category : Business & Economics
ISBN : 9388028902
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Author : Robert L. Heath
Publisher : SAGE
Page : 817 pages
File Size : 21,9 MB
Release : 2001
Category : Business & Economics
ISBN : 1412909546
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author : Simon Brett
Publisher : Severn House Publishers Ltd
Page : 192 pages
File Size : 10,80 MB
Release : 2017-04-01
Category : Fiction
ISBN : 1780108478
Mrs Pargeter discovers the skills by which Public Relations can make evil look good in the latest wickedly entertaining mystery. It is her characteristic generosity rather than her love of animals that finds Mrs Pargeter supporting her friend, Jasmine Angold, at a charity reception for PhiliPussies, whose worthy aim is to rehabilitate stray cats from the Greek island of Atmos into caring English homes. But the evening is to have unexpected consequences. At the event, Mrs P is taken aback to meet a woman who claims to be the sister of her late husband, the much-missed Mr Pargeter. This surprising encounter leads to unwelcome digging into past secrets, the discovery of a body in Epping Forest, an eventful trip to Greece - and unexpected danger for Mrs Pargeter. In the course of her investigations, she learns the true nature of charity and the dubious skills by which Public Relations can make evil look good.
Author : David H. Maister
Publisher : Simon and Schuster
Page : 479 pages
File Size : 19,38 MB
Release : 2012-12-11
Category : Business & Economics
ISBN : 1471109658
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Author : Craig Hight, ed.
Publisher : Common Ground Research Networks
Page : 504 pages
File Size : 45,9 MB
Release : 2021-07-23
Category : Business & Economics
ISBN : 1863352449
This book is a response to the question asked by incoming students of the Creative Industries sector: ‘what can I do in the Creative Industries’. This volume is designed to provide a source of inspiration to readers in imagining their own futures within fields such as musical performance, media production, drawing and illustration, journalism, public relations, filmmaking, design, documentary, dramatic performance, virtual reality and others covered in these chapters. Presented here are pathways through the lived experience of the Creative Industries, from practitioners and theorists, educators and researchers at the University of Newcastle, Australia. Each chapter offers a partly autobiographical account of the author’s journey through their field, engaging with their overall philosophy or the key ideas, the challenges and opportunities that have inspired them in their research and creative practice. Some chapters focus on a singular, pivotal moment or project, while others draw upon the breadth of an entire career. Collectively, these accounts bring to life the career possibilities within a rapidly expanding global sector of creativity and innovation with immense cultural, social, political and economic impact.
