Advertising, Competition, and Public Policy
Author : Paul N. Bloom
Publisher :
Page : pages
File Size : 10,19 MB
Release : 1974
Category : Advertising
ISBN :
Author : Paul N. Bloom
Publisher :
Page : pages
File Size : 10,19 MB
Release : 1974
Category : Advertising
ISBN :
Author : Robert E. McAuliffe
Publisher : Free Press
Page : 136 pages
File Size : 48,22 MB
Release : 1987
Category : Business & Economics
ISBN :
Author : Paul N. Bloom
Publisher :
Page : 230 pages
File Size : 49,11 MB
Release : 1976
Category : Business & Economics
ISBN :
Author : Antigoni Papadimitriou
Publisher : Springer
Page : 261 pages
File Size : 17,97 MB
Release : 2017-10-06
Category : Education
ISBN : 3319585274
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
Author : Christina Fulop
Publisher : Harcourt Brace College Publishers
Page : 176 pages
File Size : 24,29 MB
Release : 1981
Category : Advertising
ISBN : 9780039102951
Author :
Publisher :
Page : 304 pages
File Size : 38,32 MB
Release : 1991
Category : Marketing
ISBN :
Author : Lee Egan Preston
Publisher :
Page : 32 pages
File Size : 46,72 MB
Release : 1975
Category : Competition
ISBN :
Author : Jerome Ellig
Publisher : Cambridge University Press
Page : 298 pages
File Size : 38,36 MB
Release : 2001-04-23
Category : Business & Economics
ISBN : 9780521782500
Scholars explore antitrust issues as these relate to dynamic industry competition and public policy.
Author : Robert L. Wills
Publisher : Free Press
Page : 410 pages
File Size : 37,53 MB
Release : 1987
Category : Antitrust law
ISBN :
Author : C. Fulop
Publisher :
Page : pages
File Size : 29,37 MB
Release : 1980
Category :
ISBN :