Improving Marketing Effectiveness


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CIMA E1


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The Enterprise Operations Practice & Revision Kit allows you to apply your knowledge by putting theory in to practice. It contains two complete mock exams, exam standard test questions and covers all the main syllabus areas including global business environment, information systems, operations management, marketing and managing human capital and provides plenty of advice on how to approach each. Through practice, you are equipped with the best techniques to face the exam and earn the maximum number of marks.




The Routledge Handbook of Health Communication


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A seminal text in the field, this new edition of The Routledge Handbook of Health Communication provides students and scholars with a comprehensive survey of the subject’s key research foundations and trends, authored by the discipline’s leading scholars. The third edition has been completely updated and reorganized to guide both new researchers and experienced scholars through the most critical and contemporary topics in health communication today. There are eight major sections covering a range of issues, including interpersonal and family health communication; patient-provider communication; healthcare provider and organizational health communication; mediated health communication; campaigns, interventions, and technology applications; and broad issues such as health literacy, health equity, and intercultural communication. Attention also is devoted to foundational issues in health communication, such as theory and method; multidisciplinary, interdisciplinary, and transdisciplinary communication research; research translation, implementation, and dissemination; and narrative health communication. There is new attention to policy and NGOs, the environment, public health crises, global health, mental health and mental illness, and marginalized populations such as Black, Latinx (a/o), Native/First People, and LGBTQ+ individuals, as well as the multiple challenges health communication researchers face in conducting research. The handbook will continue to serve as an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.







Marketing Communications and Brand Development in Emerging Markets Volume II


Book Description

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.







LePALISSHE 2021


Book Description

This book contains the proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education (LePALISSHE) was held by Lentera Akademika Nusantara (Lekantara), Indonesia, in collaboration with Universitas Trisakti, Indonesia, on August 3, 2021. The aim of the conference is to promote new insights and discussion about the current global perspectives, considering the differences in academic and subject fields’ approaches across time and countries, with its implications and to improve and share the scientific knowledge on public administration, literature, social sciences, humanities, and education. The theme of the conference is: “Responding to Current Changes and Future Prospects Post Covid19 Pandemic from Various Perspectives”. The Covid19 pandemic has brought social and economic disruption worldwide, but is also providing opportunities in terms of new paths, new perspectives, and new ways of seeing things while addressing the underlying challenges. The conference invites delegates across Indonesia, United Kingdom, Japan, Malaysia, Australia, Canada, USA and beyond, and is attended by more than 300 participants from scholars, academics, researchers, practitioners, students, and policymakers from national and international institutions to provide an opportunity for discussion and to enhance professional networking in various related to the theme of the conference.




Influencer Marketing: Concepts and Practices


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Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com




Tobacco Issues


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