Advertising in Sweden


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Advertising Media


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Regulation of Gender - Discriminatory Advertising in the Nordic Countries


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Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016




Global and Multinational Advertising


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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.







International Arbitration in Sweden


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International Arbitration in Sweden', now in its second edition, is a compendious book penned by sixteen eminent practitioners that furnishes a practical guide to international arbitration in Sweden, whether ad hoc or institutional. Sweden is one of a handful of countries where the international arbitral process has reached a stage where the jurisprudence is replete with instances involving no local parties at all. In this context of credible neutrality, the Arbitration Institute of the Stockholm Chamber of Commerce (SCC) has emerged as a leading global arbitral institution. Whether the matter at issue is a business transaction dispute or a politicized conflict involving obdurate parties, the richness of its body of decided cases manifests the SCC?s authority and reliability throughout the converging world of international arbitration.




The Advertising Yearbook


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Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.




Sweden and the Revival of the Capitalist Welfare State


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This book tackles a number of controversial questions regarding Swedenês economic and political development: «¾¾¾¾ How did Sweden become rich? «¾¾¾¾ How did Sweden become egalitarian? «¾¾¾¾ Why has Sweden since the early 1990s grown faster tha







Advertising & Selling


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