Advertising
Author : Daniel Starch
Publisher :
Page : 290 pages
File Size : 33,97 MB
Release : 1914
Category : Advertising
ISBN :
Advertising: Principles and Practice
Author : Sandra Moriarty
Publisher : Pearson Australia
Page : 577 pages
File Size : 36,51 MB
Release : 2014-08-01
Category : Business & Economics
ISBN : 1486009050
Book Description
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Advertising & IMC
Author : Sandra Ernst Moriarty
Publisher :
Page : 669 pages
File Size : 30,35 MB
Release : 2014-04-03
Category : Advertising
ISBN : 9781292017396
Book Description
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Advertising
Author :
Publisher :
Page : 575 pages
File Size : 27,33 MB
Release : 1915
Category : Advertising
ISBN :
Book Description
Advertising, Its Principles and Practice
Author : Harry Tipper
Publisher :
Page : 575 pages
File Size : 12,54 MB
Release : 1917
Category :
ISBN :
Book Description
Advertising Principles and Practice
Author : Gupta Ruchi
Publisher : S. Chand Publishing
Page : 414 pages
File Size : 49,19 MB
Release : 2012
Category : Business & Economics
ISBN : 812194001X
Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Principles and Practice of Marketing
Author : Jim Blythe
Publisher : SAGE
Page : 1174 pages
File Size : 10,11 MB
Release : 2013-11-05
Category : Business & Economics
ISBN : 1446297500
Book Description
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Advertising
Author : William Wells
Publisher :
Page : 650 pages
File Size : 32,17 MB
Release : 2007
Category : Advertising
ISBN : 9780131676602
Book Description
Marketing
Author : Dennis Adcock
Publisher : Pearson Education
Page : 564 pages
File Size : 25,61 MB
Release : 2001
Category : Business & Economics
ISBN : 9780273646778
Book Description
Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
Marketing
Author : Jim Blythe
Publisher : SAGE
Page : 191 pages
File Size : 14,32 MB
Release : 2006-03-10
Category : Business & Economics
ISBN : 1847878172
Book Description
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
