Author : Robert W. Bly
Publisher : CCH Tax & Accounting
Page : 770 pages
File Size : 34,92 MB
Release : 1999
Category : Business & Economics
ISBN : 9780137571888
A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management. The book shows how to plan, implement and manage an effective advertising programme.
Author : Susan H. Gebelein
Publisher : Epredix Incorporated
Page : 726 pages
File Size : 36,9 MB
Release : 2000
Category : Business & Economics
ISBN :
"Managers often learn how to lead and manage while doing their jobs. The Successful Manager's Handbook helps you fulfill two of your most important roles as a manager--developing yourself and coaching others."--Back cover
Author : Teresa Swartz
Publisher : SAGE
Page : 538 pages
File Size : 45,67 MB
Release : 2000
Category : Business & Economics
ISBN : 9780761916123
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author : Simon Broadbent
Publisher :
Page : 302 pages
File Size : 48,42 MB
Release : 1997
Category : Advertising
ISBN : 9781899314614
Author : DK
Publisher : Penguin
Page : 482 pages
File Size : 17,49 MB
Release : 2022-07-19
Category : Business & Economics
ISBN : 0744076323
Are you looking to take the next step in your career? Can you manage yourself with ease, but need more confidence when managing others? Achieving excellence as a manager requires a broad skillset, and The Essential Manager’s Handbook provides easy-to-follow and engaging advice on the 6 key areas. Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating. With key quotes, bright visuals, and breakdowns by subject, this book is accessible and easy-to-use. Interactive tips and checklists will encourage you to note down your thoughts, examining past and present workplace experiences that you can learn from. Expert insights from management professionals and step-by-step instructions will help you understand how to deal with challenges and gain valuable management skills for life. This accessible and clear guide is packed with practical, no-nonsense information covering everything you need to know about acquiring and developing management skills. Pick up The Essential Manager’s Handbook for quick reference when you’re in need of guidance or work through each section at your own pace to become the best manager you can be. Series Overview: DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style, covering a range of essential topics, from managing, coaching, and mentoring teams and individuals to time management, communication, leadership, and strategic thinking. Each guide is clearly presented for ease of reference, with visual pointers, tips, and infographics.
Author : Alex Maccaw
Publisher : Alex Maccaw
Page : 302 pages
File Size : 47,29 MB
Release : 2021-08-16
Category : Business & Economics
ISBN : 9781737438700
This handbook is the practical guide to becoming a great manager. It covers all the major topics including hiring, coaching, feedback, one-on-ones, and decision making. It also covers some of softer, but equally important, topics like conflict resolution and mental health. Great management changes lives. In fact, it's one of the most single overlooked pieces of leverage in the world. Great managers are remembered like great teachers, inspirations who help others soar. That's why it's such a shame management training is so often overlooked. Successful individual-contributors are rewarded with a 'promotion' into management and then, more often than not, left to sink or swim. If you're a new manager, this book will shine a friendly light on the road ahead. And if you're an old dog, perhaps it'll teach you a trick or two. This handbook was written by Alex MacCaw and stress-tested at a company called Clearbit.
Author : M O'Neill
Publisher : Elsevier
Page : 414 pages
File Size : 40,30 MB
Release : 2012-05-02
Category : Business & Economics
ISBN : 1908818158
A biotech manager's handbook lays out - in a simple, straightforward manner - for the manager or would-be entrepreneur the basic principles of running a biotech company. Most managers in biotechnology companies are working in their first company or in their first managerial role. Their expertise and experience in the scientific part of the work can be taken as a given but there is a whole range of other skills to be learned and areas of expertise to come to terms with. Small companies do not have big budgets to hire people or time to become an expert in so many areas. The book starts by outlining the state of the biopharmaceutical industry and goes on to explain the importance of planning (no matter what the size of the company). Succeeding chapters deal with the basics of intellectual property, perspectives from a university technology transfer office and how to raise some initial funding from an investor and entrepreneur. - No other 'how to' manual exists for this sector - Written by a range of expert professionals in each area, all in one book - Is the only 'bench to bedside' book covering the whole spectrum of development
Author : Harvard Business Review
Publisher : Harvard Business Review Press
Page : 352 pages
File Size : 36,94 MB
Release : 2016-12-13
Category : Business & Economics
ISBN : 1633692299
The one primer you need to develop your managerial and leadership skills. Whether you’re a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes—a direct report’s anxious questions, your boss’s last-minute assignment of an important presentation, or a blank business case staring you in the face. To reach your full potential in these situations, you need to master a new set of business and personal skills. Packed with step-by-step advice and wisdom from Harvard Business Review’s management archive, the HBR Manager’s Handbook provides best practices on topics from understanding key financial statements and the fundamentals of strategy to emotional intelligence and building your employees’ trust. The book’s brief sections allow you to home in quickly on the solutions you need right away—or take a deeper dive if you need more context. Keep this comprehensive guide with you throughout your career and be a more impactful leader in your organization. In the HBR Manager’s Handbook you’ll find: - Step-by-step guidance through common managerial tasks - Short sections and chapters that you can turn to quickly as a need arises - Self-assessments throughout - Exercises and templates to help you practice and apply the concepts in the book - Concise explanations of the latest research and thinking on important management skills from Harvard Business Review experts such as Dan Goleman, Clayton Christensen, John Kotter, and Michael Porter - Real-life stories from working managers - Recaps and action items at the end of each chapter that allow you to reinforce or review the ideas quickly The skills covered in the book include: - Transitioning into a leadership role - Building trust and credibility - Developing emotional intelligence - Becoming a person of influence - Developing yourself as a leader - Giving effective feedback - Leading teams - Fostering creativity - Mastering the basics of strategy - Learning to use financial tools - Developing a business case
Author : Vincent P. Magnini
Publisher : CRC Press
Page : 258 pages
File Size : 28,96 MB
Release : 2016-01-06
Category : Business & Economics
ISBN : 1771883499
This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array of highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit. With this practical, easy-to-use book, there is no need to sift through pages of narratives in order to identify act
Author : Robert W. Bly
Publisher :
Page : 770 pages
File Size : 10,98 MB
Release : 1999
Category : Advertising
ISBN : 9780137571963
A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management. The book shows how to plan, implement and manage an effective advertising programme.
