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Advertising Photography

Author : Lou Lesko

Publisher : Course Technology Ptr

Page : 241 pages

File Size : 29,75 MB

Release : 2007-10

Category : Business & Economics

ISBN : 9781598634068

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Book Description

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants



Impact- Photography for Advertising

Author : William A. Reedy

Publisher : Kodak

Page : 332 pages

File Size : 39,55 MB

Release : 1973

Category : Photography

ISBN :

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Book Description

"Saying something is what photographic illustration is all about. It is the presentation of an idea in a photographic language. Being visual makes it quicker in its transmission than a written appeal, but its purpose is similar. The photographer who creates such images does so on demand. This labels him professional. This book is about professional images that say something"--From the introduction.



Photography

Author : Liz Wells

Publisher : Psychology Press

Page : 432 pages

File Size : 36,53 MB

Release : 2004

Category : Art

ISBN : 9780415307031

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Book Description

This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photographic images and ways of seeing. This new edition retains the thematic structure and text features of its predecessors but also expands coverage on photojournalism, digital imaging techniques, race and colonialism. The content is updated with additional international and contemporary examples and images throughout and the inclusion of colour photos. Features of this new edition include: *Key concepts and short biographies of major thinkers *Updated international and contemporary case studies and examples *A full glossary of terms, a comprehensive bibliography *Resource information, including guides to public archives and useful websites



The Oldest State: Portraits of a Maine Generation

Author : Jason Paige Smith

Publisher :

Page : pages

File Size : 48,22 MB

Release : 2019-05-24

Category :

ISBN : 9780368848711

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Book Description

Demographically speaking, Maine is the oldest state in the nation. In his book, The Oldest State: Portraits of a Maine Generation, photographer Jason Paige Smith has created compelling, storytelling images of people from around the state who are still out doing incredible things, despite their age. His book not only tells the stories of these inspiring individuals, but also gives great insight into the lives they've lived.



The Photographer's Guide to Marketing and Self-Promotion

Author : Maria Piscopo

Publisher : Simon and Schuster

Page : 351 pages

File Size : 30,56 MB

Release : 2010-06-22

Category : Performing Arts

ISBN : 1581157673

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Book Description

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.



Photography

Author : David Bate

Publisher : Routledge

Page : 321 pages

File Size : 24,89 MB

Release : 2020-09-25

Category : Art

ISBN : 1000211118

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Book Description

Providing a thorough and comprehensive introduction to the study of photography, this second edition of Photography: The Key Concepts has been expanded and updated to cover more fully contemporary changes to photography. Photography is a part of everyday life; from news and advertisements, to data collection and surveillance, to the shaping of personal and social identity, we are constantly surrounded by the photographic image. Outlining an overview of photographic genres, David Bate explores how these varied practices can be coded and interpreted using key theoretical models. Building upon the genres included in the first edition – documentary, portraiture, landscape, still life, art and global photography – this second edition includes two new chapters on snapshots and the act of looking. The revised and expanded chapters are supported by over three times as many photographs as in the first edition, examining contemporary practices in more detail and equipping students with the analytical skills they need, both in their academic studies and in their own practical work.An indispensable guide to the field, Photography: The Key Concepts is core reading for all courses that consider the place of photography in society, within photographic practice, visual culture, art, media and cultural studies.



The Art of Persuasion

Author : Robert A. Sobieszek

Publisher :

Page : 0 pages

File Size : 28,20 MB

Release : 1988

Category : Advertising photography

ISBN :

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Book Description



Real Fantasies

Author : Patricia Johnston

Publisher : Univ of California Press

Page : 423 pages

File Size : 50,36 MB

Release : 2023-11-10

Category :

ISBN : 0520321316

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A Companion to Photography

Author : Stephen Bull

Publisher : John Wiley & Sons

Page : 679 pages

File Size : 43,74 MB

Release : 2020-02-03

Category : Photography

ISBN : 1118598806

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Book Description

The study of photography has never been more important. A look at today's digital world reveals that a greater number of photographs are being taken each day than at any other moment in history. Countless photographs are disseminated instantly online and more and more photographic images are earning prominent positions and garnering record prices in the rarefied realm of top art galleries. Reflecting this dramatic increase in all things photographic, A Companion to Photography presents a comprehensive collection of original essays that explore a variety of key areas of current debate around the state of photography in the twenty-first century. Essays are grouped and organized in themed sections including photographic interpretation, markets, popular photography, documents, and fine art and provide comprehensive coverage of the subject. Representing a diversity of approaches, essays are written by both established and emerging photographers and scholars, as well as various experts in their respective areas. A Companion to Photography offers scholars and professional photographers alike an essential and up-to-date resource that brings the study of contemporary photography into clear focus.



Photography and Its Publics

Author : Melissa Miles

Publisher : Routledge

Page : 266 pages

File Size : 16,43 MB

Release : 2020-08-05

Category : Art

ISBN : 1000211673

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Book Description

Photography is a ubiquitous part of the public sphere. Yet we rarely stop to think about the important role that photography plays in helping to define what and who constitute the public. Photography and Its Publics brings together leading experts and emerging thinkers to consider the special role of photography in shaping how the public is addressed, seen and represented.This book responds to a growing body of recent scholarship and flourishing interest in photography's connections to the law, society, culture, politics, social change, the media and visual ethics.Photography and Its Publics presents the public sphere as a vibrant setting where these realms are produced, contested and entwined. Public spheres involve yet exceed the limits of families, interest groups, identities and communities. They are dynamic realms of visibility, discussion, reflection and possible conflict among strangers of different race, age, gender, social and economic status. Through studies of photography in South America, North America, Europe and Australasia, the contributors consider how photography has changed the way we understand and locate the public sphere. As they address key themes including the referential and imaginative qualities of photography, the transnational circulation of photographs, online publics, social change, violence, conflict and the ethics of spectatorship, the authors provide new insight into photography's vital role in defining public life.