Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Author :
Publisher :
Page : pages
File Size : 19,77 MB
Release : 2017
Category :
ISBN : 9781337584579
Author :
Publisher :
Page : pages
File Size : 19,77 MB
Release : 2017
Category :
ISBN : 9781337584579
Author :
Publisher :
Page : pages
File Size : 17,68 MB
Release : 2017
Category :
ISBN : 9781337584531
Author : Cengage Learning Australia
Publisher :
Page : 504 pages
File Size : 10,7 MB
Release : 2014
Category : Communication in marketing
ISBN : 9780170270854
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketin.
Author : Stephanie J. Coopman
Publisher : Wadsworth Publishing
Page : 0 pages
File Size : 42,49 MB
Release : 2012
Category :
ISBN : 9781133307860
PUBLIC SPEAKING: THE EVOLVING ART, 2ND EDITION/ENHANCED is a fully integrated book and technology program that matches the expectations of today's students while preserving the well-respected traditions of public speaking instruction. The text comes automatically packaged with a printed access code to a variety of online tools: CourseMate (which houses the interactive activities); Speech Builder Express, Speech Studio 2.0, and access to the eBook. Each chapter's material, both in the book and online, takes you through a sequence that starts with reading the text, moves to watching unique integrated videos, segues to companion interactive activities that ask you to apply chapter concepts in hypothetical scenarios, and then to advance work on your own speech project. A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs you to the easy-to-access online material. "Apply It" Boxes give you an opportunity to use your newly-gained public speaking skills in situations outside of the classroom.
Author : Terence A. Shimp
Publisher :
Page : 668 pages
File Size : 16,15 MB
Release : 2009
Category : Advertising
ISBN : 9781282583610
Author : Mary Ellen Guffey
Publisher : South Western Educational Publishing
Page : 0 pages
File Size : 49,97 MB
Release : 2004
Category : Business communication
ISBN : 9780324233643
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author : Terence A. Shimp
Publisher :
Page : pages
File Size : 29,11 MB
Release : 2013
Category : Advertising
ISBN : 9781305002036
Author : Thomas C. O'Guinn
Publisher :
Page : 356 pages
File Size : 37,91 MB
Release : 2013
Category : Advertising
ISBN : 9781133627579
Author : Kenneth E. Clow
Publisher :
Page : 0 pages
File Size : 24,57 MB
Release : 2012
Category : Communication in marketing
ISBN : 9780733992902
Author : David S. Bright
Publisher :
Page : 0 pages
File Size : 34,3 MB
Release : 2023-05-16
Category :
ISBN : 9781998109166
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.