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Advertising - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 324 pages

File Size : 48,33 MB

Release : 2015-07-27

Category : Reference

ISBN : 9781488895470

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Book Description

The one-stop-source powering Advertising success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Advertising knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Advertising innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Advertising blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Advertising adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Advertising growth.



Mobile Advertising - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 162 pages

File Size : 37,92 MB

Release : 2015-11-06

Category : Reference

ISBN : 9781489101365

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Book Description

Starting out with Mobile Advertising means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Mobile Advertising brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Mobile Advertising changes. The job can be accomplished by having a roadmap and experiences from previous Mobile Advertising changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Mobile Advertising initiative. Use it, and its INCLUDED resources, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Mobile Advertising is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Mobile Advertising Blueprints, Templates and Presentations. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Mobile Advertising Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.



Target Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 176 pages

File Size : 28,54 MB

Release : 2015-07-27

Category : Reference

ISBN : 9781488896286

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Book Description

The one-stop-source powering Target Marketing success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Target Marketing knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Target Marketing innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Target Marketing blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Target Marketing adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Target Marketing growth.



Social Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 156 pages

File Size : 30,59 MB

Release : 2015-11-06

Category : Reference

ISBN : 9781489101242

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Book Description

Starting out with Social Marketing means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Social Marketing brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Social Marketing changes. The job can be accomplished by having a roadmap and experiences from previous Social Marketing changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Social Marketing initiative. Use it, and its INCLUDED resources, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Social Marketing is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Social Marketing Blueprints, Templates and Presentations. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Social Marketing Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.



Ad Ops - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 150 pages

File Size : 29,40 MB

Release : 2015-10-05

Category : Reference

ISBN : 9781488897498

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Book Description

The one-stop-source powering Ad Ops success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Ad Ops knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Ad Ops innovation - INCLUDED are numerous real-world Ad Ops blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are the best Chrome Extensions for Ad Ops? What kind of questions are asked when interviewing for an Ad Ops role? What are the best practices for ad ops? What are the typical responsibilities of an Ad Ops team? As a traffic manager in ad ops, what could be the job evolution? What are some of the best outsourced ad ops firms for small/medium sized publishers? What are the best companies or consultancies for outsourced Ad Ops setup and management for a new web publishing startup? Display Advertising: What Ad Ops Platform Can Measure View Through Conversions for Banner Ads? What makes a good head of ad ops? Looking for an ad-ops expert in the NYC area for a part time consulting job. Anyone have any recommendations? Is there a standard of cookie nomenclature during cookie syncing between DSP and SSP in Ad Ops? What are some examples of tools used by ad ops/campaign management professionals (publisher-side) to plan out inventory availability, ad scheduling, etc.? Can I get to be a marketing/media manager if my grad job is in ad ops? Will the experience and skills learnt help me? RFP (Request for Proposal): Does your sales team use a third party solution like DSM or do they get the help of your ad ops trafficker to manually pull data from Google Analytics? ...and much more..."



Marketing Strategy - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 152 pages

File Size : 40,49 MB

Release : 2015-07-21

Category :

ISBN : 9781488894749

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Book Description

The one-stop-source powering Marketing Strategy success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Marketing Strategy knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Marketing Strategy innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Marketing Strategy blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Marketing Strategy adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Marketing Strategy growth.



Inbound Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 152 pages

File Size : 44,16 MB

Release : 2015-10-20

Category : Reference

ISBN : 9781488899553

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Book Description

Starting out with Inbound Marketing means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Inbound Marketing brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Inbound Marketing changes. The job can be accomplished by having a roadmap and experiences from previous Inbound Marketing changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Inbound Marketing initiative. Use it, and its INCLUDED resources, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Inbound Marketing is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Inbound Marketing Blueprints, Templates and Presentations. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Inbound Marketing Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.



Online Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 172 pages

File Size : 27,26 MB

Release : 2015-07-27

Category : Reference

ISBN : 9781488895838

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Book Description

The one-stop-source powering Online Marketing success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Online Marketing knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Online Marketing innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Online Marketing blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Online Marketing adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Online Marketing growth.



Direct Marketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk

Publisher : Complete Publishing

Page : 164 pages

File Size : 23,80 MB

Release : 2015-07-21

Category : Reference

ISBN : 9781488895173

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Book Description

The one-stop-source powering Direct Marketing success, jam-packed with ready to use insights for success, loaded with all the data you need to decide how to gain and move ahead. An one-of-a-kind book, based on extensive research, this reveals the best practices of the most successful Direct Marketing knowledge mavens, those who are adept at continually innovating and seeing opportunity where others do not. This is the first place to go for Direct Marketing innovation, in today's knowledge-driven business environment, professionals face particular challenges as their purpose is to discover or develop new concepts, products, or processes; the pressure to perform is intense. This title is the entryway to a single source for innovation. BONUS: Included with the book come numerous real-world Direct Marketing blueprints, presentations and templates ready for you to download and use. This book addresses the crucial issue of Direct Marketing adoption by presenting the facts to move beyond general observation. The model underpinning this book has been used as a predictive decision tool, tracking thousands of innovations for over more than a decade. And...this all-encompassing analysis focuses on key areas of future Direct Marketing growth.