Advertising Sin and Sickness


Book Description

The politics of advertising alcohol and cigarette products reflects profound cultural dilemmas about consumerism and private enterprise, morality and health, scientific authority and the legitimate regulation of commercial speech. This text looks at this area.




Controversies in Contemporary Advertising


Book Description

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.




Advertising and Society


Book Description

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion




Handbook on the Politics of Regulation


Book Description

'Political science has leap-frogged law, economics, and sociology to become the dominant discipline contributing to regulatory studies. David Levi-Faur's volume taps the rich veins of regulatory scholarship that have made this the case. It brings together the talented new network of politics scholars intrigued by the importance of the changing nature of state and non-state regulation. Their fresh insights complement important new work by established stars of the field. Definitely a book to have on your shelf when in search of exciting theoretical approaches to politics.' – John Braithwaite, Australian National University '"Regulation", in its manifold forms, is the central process of contemporary governance, as it seeks to blend the dynamism of market economies with responsiveness to political and normative demands for health, safety, environmental protection, and fairness. Understanding regulation's varieties, vulnerabilities, and virtues has become a significant focus of academic research and theory. This volume provides an extraordinary survey of research in that field – a survey remarkable in its comprehensiveness, outstanding in the quality of the contributions by leading regulatory scholars from different nations and academic disciplines.' – Robert A. Kagan, University of California, Berkeley, US 'An authoritative collection by a range of contributors with outstanding reputations in the field.' – Michael Moran, WJM Mackenzie Professor of Government 'This is an extraordinarily useful one-stop-shop for a wide range of traditions and approaches to the political aspects of regulation. David Levi-Faur has assembled a fine collection that by reporting on the state of the art also shows the way ahead for a discipline that has to capture and explain dramatic changes in real-world regulatory philosophies and policies.' – Claudio Radaelli, University of Exeter, UK 'This is an unusually impressive edited volume. Its contributors include the leading academic experts on government regulation from around the world. Its several clearly-written and informative essays address the most important topics, issues, and debates that have engaged students of regulatory politics. I strongly recommend this volume to anyone interested in understanding the breadth and depth of contemporary scholarship on the political dimensions of regulation.' – David Vogel, University of California, Berkeley, US This unique Handbook offers the most up-to-date and comprehensive, state-of-the-art reviews of the politics of regulation. It presents and discusses the core theories and concepts of regulation in response to the rise of the regulatory state and regulatory capitalism, and in the context of the 'golden age of regulation'. Its ten sections include forty-nine chapters covering issues as diverse and varied as: theories of regulation; historical perspectives on regulation; regulation of old and new media; risk regulation, enforcement and compliance; better regulation; civil regulation; European regulatory governance; and global regulation. As a whole, it provides an essential point of reference for all those working on the political, social, and economic aspects of regulation. This comprehensive resource will be of immense value to scholars and policymakers in numerous fields and disciplines including political science, public policy and administration, international relations, regulation, international law, business and politics, European studies, regional studies, and development studies.




Ten Deadly Marketing Sins


Book Description

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.




The Wages of Sin


Book Description

Discusses diseases and ailments that have been connected to sex throughout history, and the reactions to them that have been shaped by religion or morality.




Advertising Sin and Sickness


Book Description

Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, however, reformers sought a new method--targeting advertising. In Advertising Sin and Sickness, Pamela E. Pennock documents three distinct periods in the history of the national debate over the regulation of alcohol and tobacco marketing. Tracing the fate of proposed federal policies, she introduces their advocates and opponents, from politicians and religious leaders to scientists and businessmen. In the 1950s, the Woman's Christian Temperance Union and other religious organizations joined hands in an effort to ban all alcohol advertising. They quickly found themselves at odds, however, with an increasingly urbane mainstream American culture. In the 1960s, moralists took backstage to consumer activists and scientific authorities in the campaign to control cigarette advertising and mandate labeling. Secular and scientific arguments came to dominate policy debates, and the controversy over alcohol marketing during the 1970s and 1980s highlighted the issues of substance abuse, public health, and consumer rights. The politics of alcohol and tobacco advertising, Pennock concludes, reflect profound cultural ambivalence about consumerism and private enterprise, morality and health, scientific authority and the legitimate regulation of commercial speech. Today, the United States continues to face difficult questions about the proper role of the federal government when powerful industries market potentially harmful but undeniably popular products.




Selling Sin


Book Description

Marketing such controversial products as cigarettes, alcohol, gambling, pornography and firearms entails a host of issues. 'Selling Sin' explores the challenges of marketing these socially unacceptable products.




Here's the Pitch


Book Description

2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.




The Changing Portrayal of Adolescents in the Media Since 1950


Book Description

Adolescents are eager consumers of mass media entertainment and are particularly susceptible to various forms of media influence, such as modeling, desensitization, and contagion. These once controversial phenomena are now widely accepted along with the recognition that th media are a major socializer of youth During the economic boom of the post-World War II era, marketers and advertisers identified adolescents as a major audience, which led to the emergence of a pervasive youth culture. Enormous changes ensued in the media's portrayal of adolescents and the behaviors they emulate. These changes were spurred by increased availability and consumption of television, which joined radio, film, and magazines as major influence on youth. Later, the rapid growth of the video game industry and the internet contributed to the encompassing presence of the media. Today, opportunities for youthful expression about to the point where adolescents can easily create and disseminate content with little control by traditional media gatekeepers. In The Changing Portrayals of Adolescents in the Media since 1950, leading scholars analyze the emergence of youth culture in music and powerful trends in gender and ethnic-racial representation, sexuality, substance use, violence, and suicide portrayed in the media. This book illuminates the evolution of teen portrayal, the potential consequences of these changes, and the ways policy-makers and parents can respond.