Advertitis


Book Description

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.













The Works of Virgil


Book Description




Ovid, Fasti 1


Book Description

This commentary provides a detailed analysis of the first book of Ovid's Fasti, a complex poem which takes as its central framework the Roman calendar in the late Augustan/early Tiberian period and purports to deal with its religious festivals and their origins. Book I covers the month of January, and has proven to be particularly challenging to readers in light of the apparent revision/reworking of the text undertaken by the poet whilst in exile. This commentary - the most extensive yet on any single book of the poem - locates the text of Book I firmly in its literary, historical, and socio-political contexts and seeks both to incorporate and build on the recent scholarship on the poem. In light of the special nature of Book I, the commentary is prefaced by two introductory sections, the second of which tackles head-on the problems (and dynamics) of post-exilic reworking of the text.




The Works of Vergil


Book Description




Francesco Benci's Quinque Martyres


Book Description

In 1583, five Jesuit brothers set out with the intention of founding a new church and mission in India. Their dream was almost immediately, and brutally, terminated by local opposition. When their massacre was announced in Rome, it was treated as martyrdom. Francesco Benci, professor of rhetoric at the Collegium Romanum, immediately set about celebrating their deaths in a new type of epic, distinct from, yet dependent upon, the classical tradition: Quinque martyres e Societate Iesu in India. This is the first critical edition and translation of this important text. The commentary highlights both the classical sources and the historical and religious context of the mission. The introduction outlines Benci’s career and stresses his role as the founder of this vibrant new genre. This volume is the first one for a new subseries in the 'Jesuit Studies' series: 'Jesuit Neo-Latin Library'.




Chronica Monasterii S. Albani


Book Description

Reprint of the original, first published in 1872. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.