Author : Teresa da Silva Lopes
Publisher : Routledge
Page : 271 pages
File Size : 28,27 MB
Release : 2010-05-04
Category : Business & Economics
ISBN : 1135177333
Book Description
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.