The Advertising Age Encyclopedia of Advertising


Book Description

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.




A Series Catalog


Book Description




Encyclopedia of African American Business [2 volumes]


Book Description

This two-volume set showcases the achievements of African American entrepreneurs and the various businesses that they founded, developed, or promote as well as the accomplishments of many African American leaders—both those whose work is well-known and other achievers who have been neglected in history. Nearly everyone is familiar with New York City's Wall Street, a financial center of the world, but much fewer individuals know about the black Wall Streets in Durham and Tulsa, where prominent examples of successful African American leaders emerged. Encyclopedia of African American Business: Updated and Revised Edition tells the fascinating story that is the history of African American business, providing readers with an inspiring image of the economic power of black people throughout their existence in the United States. It continues the historical account of developments in the African American business community and its leaders, describing the period from 18th-century America to the present day. The book describes current business leaders, opens a fuller and deeper insight into the topics chosen, and includes numerous statistical tables within the text and in a separate section at the back of the book. The encyclopedia is arranged under three broad headings: Entry List, Topical Entry List, and Africa American Business Leaders by Occupation. This arrangement introduces readers to the contents of the work and enables them to easily find information about specific individuals, topics, or occupations. The book will appeal to students from high school through graduate school as well as researchers, library directors, business enterprises, and anyone interested in biographical information on African Americas who are business leaders will benefit from the work.