Agricultural Input Marketing


Book Description

Revision of papers presented at the National Workshop on Agricultural Inputs held in 1990 and organized by the Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.




Management of Agricultural Inputs


Book Description

Environment, problems and policies attempts to rectify the lacunae of an absence of any comprehensive book on "Management of Agricultural Inputs". This is despite the fact that three-fourth of India's population is rural whose main occupation and profession is agriculture and allied activities. In the present context of economy and situation, it is a challenge for the agriculturists/ farmers to continue with their profession. This book provides an in-depth analysis of the environment, the problems associated with agri-inputs management and marketing. The book elaborately covers market information on agri-inputs and government policies to support the farming community. This book offers an interesting reading for academicians, students, agripreneurs and agri-input manufacturers to know about the vibrant dynamics of agri-input market in India.




Agri-input Marketing in India


Book Description

Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.




Rural Marketing : Focus On Agricultural


Book Description

The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.




Agricultural input markets in Ghana: A descriptive assessment of input dealers in eight districts


Book Description

This paper provides a description of the agricultural input market in Ghana in 2019 across six districts with high maize production and two municipal districts noted for agricultural marketing activities. Since 2017, Ghana’s agricultural policy has been heavily focused on implementation of the Planting for Food and Jobs (PFJ) program, which has rapidly scaled up the distribution of subsidized seed and fertilizer with the aim of increasing agricultural productivity and production. Agricultural input dealers play a crucial role in the PFJ program as the final node in the supply chain of seed and fertilizer for farmers. Their operations are expected to enhance the availability of and access to these agricultural inputs. Understanding the characteristics and operations of agricultural input dealers can help policymakers to formulate, implement, and reform seed and fertilizer policies. Our study shows low levels of specialization among agricultural input shops, high participation in the sector association, an increase in the entry of traders into the agricultural input market since the launch of PFJ, and a continuing concentration on fertilizer sales compared to seed sales. Major constraints that agricultural input supplier face in expanding their businesses include difficulties in obtaining financial support from the banking sector, still unreliable supplies, and, for subsidized inputs, the slow processing by government of the subsidy vouchers farmers gave them in exchange for inputs.







Agricultural Input Subsidies


Book Description

This book takes forward our understanding of agricultural input subsidies in low income countries.




Introduction to Agribusiness Marketing


Book Description

The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.




Agricultural Input Markets in Nigeria


Book Description




Marketing of Agricultural Inputs


Book Description

With reference to credit and selected farm supplies and equipment.