Marketing Research Report
Author : United States. Department of Agriculture
Publisher :
Page : 940 pages
File Size : 48,66 MB
Release : 1952
Category : Marketing research
ISBN :
Author : United States. Department of Agriculture
Publisher :
Page : 940 pages
File Size : 48,66 MB
Release : 1952
Category : Marketing research
ISBN :
Author : United States. Agricultural Marketing Service
Publisher :
Page : 20 pages
File Size : 28,69 MB
Release : 1958
Category : Farm produce
ISBN :
Author : United States. Agricultural Marketing Service
Publisher :
Page : 233 pages
File Size : 31,24 MB
Release : 1956
Category : Farm produce
ISBN :
Author : F. Bailey Norwood
Publisher : Waveland Press
Page : 445 pages
File Size : 10,4 MB
Release : 2021-12-20
Category : Technology & Engineering
ISBN : 1478648678
Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
Author : Berend Wierenga
Publisher : Springer Science & Business Media
Page : 314 pages
File Size : 45,37 MB
Release : 2012-12-06
Category : Business & Economics
ISBN : 1461562732
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author : United States. Department of Agriculture
Publisher :
Page : 856 pages
File Size : 17,53 MB
Release : 1957
Category : Agriculture
ISBN :
Author : Paul L. Farris
Publisher :
Page : 349 pages
File Size : 42,26 MB
Release : 1983-01-01
Category :
ISBN : 9780608001647
Author : Paul L. Farris
Publisher : Wiley-Blackwell
Page : 364 pages
File Size : 49,16 MB
Release : 1983
Category : Business & Economics
ISBN :
Author : Western Agricultural Economics Research Council. Committee on Agricultural Marketing Research
Publisher :
Page : 112 pages
File Size : 25,50 MB
Release : 1960
Category : Marketing research
ISBN :
Author : University of Tennessee, Knoxville. Institute of Agriculture. Marketing Task Force
Publisher :
Page : 44 pages
File Size : 31,11 MB
Release : 1973
Category : Farm produce
ISBN :