Book Description

This book aims to explain blockchain in a simple, non-tech way and showcase examples of Blockchain-based solutions implemented in different industries and connect it to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.). We will explore different emerging technologies to current travel and consumer trends (Gen Z travel, sustainability, revenge and experiential tourism etc.). Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train. The purpose of this book is to serve as a practical guide to the world of innovations – from the basics of blockchain, to “how to start a project”, with brief explanations of different technologies and capabilities. It is also going to cover NFTs and Metaverse, presenting current developments, tools, and platforms. After reading this book, hospitality & tourism professionals will be equipped with sufficient knowledge to make strategic business decisions and able to discuss these topics within their organization and well as with their vendors and suppliers in a comfortable way. As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability it opens a world of opportunities in the space of tourism and hospitality, from issuing NFT flight tickets to building digital twins of tourist destinations. It’s a completely new world, however, which may be intimidating for more traditional industries. This book aims to make it less complex, and more friendly and to inspire the hospitality industry to take a step into the future. What You Will Learn · Blockchain-based innovations – cryptocurrencies and digital asset management, NFTs, Web3.0, Metaverse) Applications of blockchain – review of selected industries How to start a blockchain project Who This Book is For Hospitality leaders and professionals: hotel managers, general managers, revenue management directors, operations directors, hotel IT managers, asset managers, brand & strategy managers, marketing managers; hospitality students ·