Book Description

Without question, America, and the world, have become information dependent entities. Our abilities to communicate with each other drive and interconnect virtually every facet of human, societal, cultural, and corporate function and operation. The Department of Defense and the United States Air Force, as players on the national and international stage, should necessarily incorporate these same communication abilities. As with many companies, organizations and government agencies, Air Force public affairs personnel are being required to do more and serve more-with less. Not only is higher quantity of output required, expectations for consistently improving speed, depth and content are also being levied. While there is no quick and easy solution to this dilemma, and no machine can replace the creative and decision making processes of a human public affairs practitioner, the implementation and application of new communication technologies can certainly be of tremendous asset in empowering public affairs people and organizations to work more efficiently and effectively, and as such, should be examined further. Available research on the implications and applications of new communication technologies to public relations and military public affairs is limited. Relationships can be developed, though, between material available on public relations roles and theories, and available and forecast communication technologies.