The Ripple Effect


Book Description

AS ALEX PRUD’HOMME and his great-aunt Julia Child were completing their collaboration on her memoir, My Life in France, they began to talk about the French obsession with bottled water, which had finally spread to America. From this spark of interest, Prud’homme began what would become an ambitious quest to understand the evolving story of freshwater. What he found was shocking: as the climate warms and world population grows, demand for water has surged, but supplies of freshwater are static or dropping, and new threats to water quality appear every day. The Ripple Effect is Prud’homme’s vivid and engaging inquiry into the fate of freshwater in the twenty-first century. The questions he sought to answer were urgent: Will there be enough water to satisfy demand? What are the threats to its quality? What is the state of our water infrastructure—both the pipes that bring us freshwater and the levees that keep it out? How secure is our water supply from natural disasters and terrorist attacks? Can we create new sources for our water supply through scientific innovation? Is water a right like air or a commodity like oil—and who should control the tap? Will the wars of the twenty-first century be fought over water? Like Daniel Yergin’s classic The Prize: The Epic Quest for Oil, Money & Power, Prud’homme’s The Ripple Effect is a masterwork of investigation and dramatic narrative. With striking instincts for a revelatory story, Prud’homme introduces readers to an array of colorful, obsessive, brilliant—and sometimes shadowy—characters through whom these issues come alive. Prud’homme traversed the country, and he takes readers into the heart of the daily dramas that will determine the future of this essential resource—from the alleged murder of a water scientist in a New Jersey purification plant, to the epic confrontation between salmon fishermen and copper miners in Alaska, to the poisoning of Wisconsin wells, to the epidemic of intersex fish in the Chesapeake Bay, to the wars over fracking for natural gas. Michael Pollan has changed the way we think about the food we eat; Alex Prud’homme will change the way we think about the water we drink. Informative and provocative, The Ripple Effect is a major achievement.




The Ripple Effect


Book Description

"Alex Prud'homme's remarkable work of investigative journalism shows how fresh water is the pressing global issue of the twenty-first century"--




Ripple Effect


Book Description

Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.




Adventures in Sustainable Urbanism


Book Description

In the context of urban sustainable development, the "details" of sustainability's current expressions perpetuate environmental injustice, untenable growth, and the destruction of functioning ecosystems. In response to this state of affairs, Adventures in Sustainable Urbanism aims to prompt new debates about the consequences of sustainable urbanism as it moves from planning to practice. Contributors explore policy, practice, and experience from cities around the world, including Calgary, Christchurch, Dortmund, Vancouver, and others. Written by scholars who live in these cities, chapters offer empirically rich descriptions for opening up new lines of thinking, theorizing, and debate about the sustainable city and its actual material expressions in place. By examining the sustainable city through various analytical framings, contributors urge readers to move from viewing the sustainable city as something everyone can agree on, to a highly politicized and contested process. Additional resources are provided for readers who may wish to extend their own research into a city or theme. SUNY Press has collaborated with Knowledge Unlatched to unlock KU Select titles. The Knowledge Unlatched titles have been made open access through libraries coming together to crowd fund the publication cost. Each monograph has been released as open access making the eBook freely available to readers worldwide. Discover more about the Knowledge Unlatched program here: https://knowledgeunlatched.org/. It can also be found in the SUNY Open Access Repository at https://soar.suny.edu/handle/20.500.12648/8435.




The Third Door


Book Description

FORBES #1 CAREER BOOK TO READ IN 2018 The larger-than-life journey of an 18-year-old college freshman who set out from his dorm room to track down Bill Gates, Lady Gaga, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers. The Third Door takes readers on an unprecedented adventure—from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga—as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door. Life, business, success… it’s just like a nightclub. There are always three ways in. There’s the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always… the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen—there’s always a way in. Whether it’s how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.




Eco-Performance, Art, and Spatial Justice in the US


Book Description

In Eco-Performance, Art, and Spatial Justice in the US, Courtney B. Ryan traces how urban artists in the US from the 1970s until today contend with environmental domestication and spatial injustice through performance. In theater, art, film, and digital media, the artists featured in this book perform everyday, spatialized micro-acts to contest the mutual containment of urbanites and nonhuman nature. Whether it is plant artist Vaughn Bell going for a city stroll in her personal biosphere, photographer Naima Green photographing Black urbanites in lush New York City parks, guerrilla gardeners launching seed bombs into abandoned city lots, or a satirical tweeter parodying BP’s response to the 2010 Deepwater Horizon oil spill, the subjects in this book challenge deeply engrained Western directives to domesticate nonhuman nature. In examining how urban eco-artists perform alternate ecologies that celebrate the interconnectedness of marginalized human, vegetal, and aquatic life, Ryan suggests that small environmental performances can expose spatial injustice and increase spatial mobility. Bringing a performance perspective to the environmental humanities, this interdisciplinary text offers readers stymied by the global climate crisis a way forward. It will appeal to a wide range of students and academics in performance, media studies, urban geography, and environmental studies.




Stronghold


Book Description

PNBA BESTSELLER • “A powerful and inspiring story. Guido Rahr’s mission to save the wild Pacific salmon leads him into adventures that make for a breathtakingly exciting read.”—Ian Frazier, author of Travels in Siberia Editors’ Choice: The New York Times Book Review • Outside Magazine • National Book Review • Forbes In the tradition of Mountains Beyond Mountains and The Orchid Thief, Stronghold is Tucker Malarkey’s eye-opening account of one of the world’s greatest fly fishermen and his crusade to protect the world’s last bastion of wild salmon. From a young age, Guido Rahr was a misfit among his family and classmates, preferring to spend his time in the natural world. When the salmon runs of the Pacific Northwest began to decline, Guido was one of the few who understood why. As dams, industry, and climate change degraded the homes of these magnificent fish, Rahr saw that the salmon of the Pacific Rim were destined to go the way of their Atlantic brethren: near extinction. An improbable and inspiring story, Stronghold takes us on a wild adventure, from Oregon to Alaska to one of the world’s last remaining salmon strongholds in the Russian Far East, a landscape of ecological richness and diversity that is rapidly being developed for oil, gas, minerals, and timber. Along the way, Rahr contends with scientists, conservationists, Russian oligarchs, corrupt officials, and unexpected allies in an attempt to secure a stronghold for the endangered salmon, an extraordinary keystone species whose demise would reverberate across the planet. Tucker Malarkey, who joins Rahr in the Russian wilderness, has written a clarion call for a sustainable future, a remarkable work of natural history, and a riveting account of a species whose future is closely linked to our own. Praise for Stronghold “This book isn’t just about fish, it’s about life itself and the fragile unseen threads that connect all creatures across this beleaguered orb we call home. Guido Rahr’s quest to save the world’s wild salmon should serve as an inspiration—and a provocation—for us all, and Tucker Malarkey’s exquisite book captures Rahr’s weird and wonderful story with poignancy, humor, and grace.”—Hampton Sides, author of In the Kingdom of Ice and Blood and Thunder “A crazy-good, intensely lived book that reads like an international thriller—only it’s our beloved salmon playing the part of diamonds or oil or gold.”—David James Duncan, author of The River Why and The Brothers K




The Five Horsemen of the Modern World


Book Description

In recent decades, we have seen five perilous and interlocking trends dominate global discourse: irreversible climate change, extreme food and water shortages, rising chronic illnesses, and rampant obesity. Why can't we make any progress in counteracting these problems despite vast expenditures of intellectual, institutional, and social capital? What makes these global emergencies the "wicked problems" that resist our best efforts and only grow more daunting? Daniel Callahan, noted author and the nation's preeminent scholar in bioethics, examines these global problems and shines a light on the institutions, practices, and actors that block major change. We see partisan political and ideological forces, old-fashioned hucksters, and trumped-up scientific disagreements but also the problem of modern progress itself. Obesity, anthropogenic climate change, degenerative diseases, ecological degradation, and global famine are often the unintended consequences of unchecked industrial growth, insatiable eating habits, and technologically extended life spans. Only through well-crafted political, regulatory, industrial, and cultural counterstrategies can we change enough minds to check these threats. With big thinking on issues that are usually evaluated separately, this book is sure to scramble partisan divides and provoke unusual, heated debate.




Introduction to Human Factors


Book Description

This is a comprehensive, but accessible text that introduces students to the fields of human factors and ergonomics. The book is intended for undergraduate students, written from the psychological science perspective along with various pedagogical components that will enhance student comprehension and learning. This book is ideal for those introductory courses that wish to introduce students to the multifaceted areas of human factors and ergonomics along with practical knowledge the students can apply in their own lives.




The Innocent Classroom


Book Description

When children of color enter their classrooms each year, many often encounter low expectations, disconnection, and other barriers to their success. In The Innocent Classroom, Alexs Pate traces the roots of these disparities to pervasive negative stereotypes, which children are made aware of before they even walk through the school door. The cumulative weight of these stereotypes eventually takes shape as guilt, which inhibits students' engagement, learning, and relationships and hurts their prospects for the future. If guilt is the primary barrier for children of color in the classroom, then the solution, according to Pate, is to create an Innocent Classroom that neutralizes students' guilt and restores their innocence. To do so, readers will embark on a relationship "construction project" in which they will deepen their understanding of how children of color are burdened with guilt; discover students' "good," or the motivation behind their behaviors, and develop strategic responses to that good; and nurture, protect, and advocate for students' innocence. Ultimately, students will reclaim their innocence and begin to make choices that will lead to their success. Teachers will renew their commitment to their students. And the current ineffective system can give way to one that reflects a more enlightened understanding of who our children are—and what they are capable of.