Rethinking Sino-Japanese Alienation


Book Description

Bitterly contested memories of war, colonisation, and empire among Japan, China, and Korea have increasingly threatened regional order and security over the past three decades. In Sino-Japanese relations, identity, territory, and power pull together in a particularly lethal direction, generating dangerous tensions in both geopolitical and memory rivalries. Buzan and Goh explore a new approach to dealing with this history problem. First, they construct a more balanced and global view of China and Japan in modern world history. Second, building on this, they sketch out the possibilities for a 21st century great power bargain between them. Buzan puts Northeast Asia's history since 1840 into both a world historical and a systematic normative context, exposing the parochial nature of the China-Japan history debate in relation to what is a bigger shared story about their encounter with modernity and the West, within which their modern encounter with each other took place. Arguing that regional order will ultimately depend substantially on the relationship between these two East Asian great powers, Goh explores the conditions under which China and Japan have been able to reach strategic bargains in the course of their long historical relationship, and uses this to sketch out the main modes of agreement that might underpin a new contemporary great power bargain between them in a variety of future scenarios for the region. The frameworks adopted here consciously blend historical contextualisation, enduring concerns with wealth, power and interest, and the complex relationship between Northeast Asian states' evolving encounters with each other and with global international society.




Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States


Book Description

This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.







The SAGE Handbook of International Marketing


Book Description

In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.










Social Communication in Advertising


Book Description

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice




Dynamics of International Advertising


Book Description

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --




Mobilizing Japanese Youth


Book Description

In Mobilizing Japanese Youth, Christopher Gerteis examines how non-state institutions in Japan—left-wing radicals and right-wing activists—attempted to mold the political consciousness of the nation's first postwar generation, which by the late 1960s were the demographic majority of voting-age adults. Gerteis argues that socially constructed aspects of class and gender preconfigured the forms of political rhetoric and social organization that both the far-right and far-left deployed to mobilize postwar, further exacerbating the levels of social and political alienation expressed by young blue- and pink- collar working men and women well into the 1970s, illustrated by high-profile acts of political violence committed by young Japanese in this era. As Gerteis shows, Japanese youth were profoundly influenced by a transnational flow of ideas and people that constituted a unique historical convergence of pan-Asianism, Mao-ism, black nationalism, anti-imperialism, anticommunism, neo-fascism, and ultra-nationalism. Mobilizing Japanese Youth carefully unpacks their formative experiences and the social, cultural, and political challenges to both the hegemonic culture and the authority of the Japanese state that engulfed them. The 1950s-style mass-mobilization efforts orchestrated by organized labor could not capture their political imagination in the way that more extreme ideologies could. By focusing on how far-right and far-left organizations attempted to reach-out to young radicals, especially those of working-class origins, this book offers a new understanding of successive waves of youth radicalism since 1960.