All Buyers are Liars


Book Description

Have you ever wondered what separates the truly successful car salesmen (and women) from the rest? Are you curious to know the persuasive patter they use to successfully secure the sale? Are you wondering how they convince people to make the second largest purchase they are ever likely to make? Whether you're a sales professional yourself or a canny customer looking to get inside the mind of a car salesman, this book will dismantle the whole process and show you how success is simply a system and attitude.* The whole car sales process dismantled and presented piece-by-piece so you can see how it works and why. * Tips for staying sane and protecting yourself from showroom politics and bad management practice * How to sort the real prospects from downright liars to ensure your time is spent profitably and productively * A buyers guide which shows you how to get a good deal without resorting to lies




Buyers Are Liars & Sellers Are Too!


Book Description

An award-winning Realtor offers the ultimate guide to navigating the confusing and often cutthroat world of home buying and selling.




Buyers Are Liars


Book Description

Bessie Carter, an 82 year old widow living in Upcountry Maui, can no longer manage on her own. She decides to sell her house and move into an assisted living home. She lives with her ferocious pit bull terrier, who acts like a lamb only for Bessie. Realtor Laura McDaniel, a 40-something divorcee, spends an afternoon with Bessie, getting acquainted and explaining the process. When Laura returns the next day to tie up a few loose ends, Bessie has no idea who she is or why she is there. Laura realizes that Bessie needs much more than a Realtor's help at this stage in her life. As Laura gets to know her, she understands that Bessie's memory lapses and bizarre behavior are more than "senior moments." With no family left on the island to help her, Laura becomes more and more involved in Bessie's downhill slide into Alzheimer's disease. Bessie is oddly elusive about her only daughter Elisa, who lives in New York, estranged from her mother. Her only son Tony works at a lumber mill in Oregon, but she can't understand why he never answers her letters. Laura soon learns that Tony died ten years ago. Bessie simply doesn't remember. While doing her best to help Bessie, a handsome Frenchman walks into Laura's life, so out of place on Maui, but eager to purchase a beachfront condominium. Much to her chagrin, Laura discovers that nothing about Maurice or his purchase is straightforward. Once again, Madge Walls shows us the fictionalized drama, humor, and suspense of the life she knew on Maui. Walls grew up in Honolulu and raised her children on Maui, the island she loves best and writes about with affection and authenticity.




All Marketers are Liars


Book Description

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”




Liar's Poker


Book Description

The author recounts his experiences on the lucrative Wall Street bond market of the 1980s, where young traders made millions in a very short time, in a humorous account of greed and epic folly.




You Won't Get Fooled Again


Book Description

Catalogs the lies found in daily life, paying particular attention to the falsehood-filled occasions, such as business negotiations, job interviews, used car shopping, and more. This work covers identifying characteristics of liars, including gender differences, verbal slips and physical tics, and evidence of confused thinking.




The Sandler Rules


Book Description

All prospects lie, all the time. Never ask for the order. Get an I.O.U. for everything you do. Don't spill your candy in the lobby. Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in "The Sandler Rules". And when salespeople know the rules, they get results. Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results? Are great salespeople born with a special gift -- perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships. Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of "Five Minutes with VITO", delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.




Buyers, Liars, Sellers and Yellers


Book Description

Meet agent Madison O'Malley whose client seems more interested in her long, lovely legs than in selling his house. Meet Attila who parades his body in his window nightly just to infuriate Melvin, the uptight neighbour. Meet agent Hugo Fields who is so in love with himself that it seems nothing can stop his rise to the top-except fate itself! In this quirky collection of short stories, you'll meet them all: Buyers, Liars, Sellers and Yellers!...




Lying for Money


Book Description

An entertaining, deeply informative explanation of how high-level financial crimes work, written by an industry insider who’s an expert in the field. The way most white-collar crime works is by manipulating institutional psychology. That means creating something that looks as much as possible like a normal set of transactions. The drama comes later, when it all unwinds. Financial crime seems horribly complicated, but there are only so many ways you can con someone out of what’s theirs. In Lying for Money, veteran regulatory economist and market analyst Dan Davies tells the story of fraud through a genealogy of financial malfeasance, including: the Great Salad Oil swindle, the Pigeon King International fraud, the fictional British colony of Poyais in South America, the Boston Ladies’ Deposit Company, the Portuguese Banknote Affair, Theranos, and the Bre-X scam. Davies brings new insights into these schemes and shows how all frauds, current and historical, belong to one of four categories (“long firm,” counterfeiting, control fraud, and market crimes) and operate on the same basic principles. The only elements that change are the victims, the scammers, and the terminology. Davies has years of experience picking the bones out of some of the most famous frauds of the modern age. Now he reveals the big picture that emerges from their labyrinths of deceit and explains how fraud has shaped the entire development of the modern world economy.




Sh*t Sandwich


Book Description

No one succeeds without sacrifice... can we all agree on that? The problem is that most every book on the subject of success misses the big picture by ignoring all the little pictures. Think about it; while there have been plenty of books that claim to help anyone achieve the near impossible - like wealth beyond their wildest dreams - the fact is that most everyone on the planet has their sights set on something a little more realistic (and way more rewarding). That is, their goal is simply to live a great life. Living a great life is the epitome of success... can we all agree on that? Great! Based on the two axioms we've all agreed on: Living a great life is what we all want, and living a great life takes sacrifice. The interesting thing about sacrifice is that it's not the huge, bold, public sacrifices one makes in life that drive the most success; but rather the small, seemingly insignificant sacrifices we make (or avoid) every single day that have the greatest positive (or negative) impact on our life and the lives of those around us. I call these shit sandwiches. All successful people ate shit sandwiches to get where they are today. In fact, the more successful they are the more shit sandwiches they ate. The funny thing about shit sandwiches, however, is that the more successful you become, the more shit sandwiches you have to eat to stay there. Shit sandwiches are those little sacrifices, hardships, or unpleasantness we undertake every day to achieve some common or personal good; and everyone who wants to succeed eats them. As you'll read in this book, great employees eat a lot of shit sandwiches. Great leaders eat a lot of shit sandwiches. Great husbands, wives, brothers, sisters, mothers, fathers, boyfriends and girlfriends all eat a lot of shit sandwiches. Successful people - in work or in play - all eat their share shit sandwiches. Are you ready to start eating your share?