Start Your Own Business


Book Description

In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media




Start Your Own Business, Sixth Edition


Book Description

Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.




All Business Is Local


Book Description

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.




The Only Business Writing Book You'll Ever Need


Book Description

A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently. A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You’ll learn to promote yourself and your ideas clearly and concisely—whether putting together a persuasive project proposal or dealing with daily email. Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, résumés, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer’s block, and Brown’s reference-ready resources on style, punctuation, and grammar will keep your writing error-free. Nuanced, personable, and of-the-moment, The Only Business Writing Book You’ll Ever Need offers essential tools for success in the rapidly changing world of business communication.




Everything I Ever Needed to Know About _____* I Learned from Monty Python


Book Description

A comprehensive and hilarious guide to understanding the many Monty Python jokes and allusions Throughout their five seasons on British television (and well into the troop's movie sequels and assorted solo projects), Monty Python became a worldwide symbol not only for taking serious subjects and making them silly, but also for treating silly subjects seriously. Monty Python provided a treasure trove of erudite "in" jokes, offering sly allusions to subjects as diverse as T.S. Elliot's "Murder in the Cathedral" (as part of a commercial for a weight loss product) and how to conjugate Latin properly (as explained by a Roman centurion to a Jewish zealot painting anti-Roman graffiti on a wall). It was this combination of the uniquely highbrow but silly humor that inspired countless followers (Saturday Night Live, to name one). This hilarious and helpful guide puts Python's myriad references into context for the legion of fans, scholars, and pop culture aficionados that still strive to "get" Monty Python.




All I Ever Needed (The Compass Club Series, Book 3)


Book Description

Lady Sophia Colley, daughter of the late Earl of Tremont, faces mercenary relatives demanding she marry the money her funds-poor father failed to leave them. Gabriel Whitney, Marquess Eastlyn (East to his friends), is tasked by the Crown with opening new trade with China. Calling upon his three boon companions: South, North, and West--The Compass Club--for aid, two things stand in East's way: The Society of Bishops, a group of men who were East's boyhood tormenters, and false rumors of his engagement to Lady Sophia Colley. When East arrives at Lady Sophia's doorstep to dispel the rumor, the last thing he expects is to be entranced by a woman who's lived beneath his notice. East proposes on the spot. Sophie turns him down flat. The desire between them may be impossible to deny, but deny it she must to protect East from a past intrigue that is about to place them both in very present danger. REVIEWS: "Jo Goodman is a master at historical romance." ~Fresh Fiction THE COMPASS CLUB, in series order Let Me Be The One Everything I Ever Wanted All I Ever Needed Beyond A Wicked Kiss THE DENNEHY SISTERS, in series order: Only My Love My Heart's Desire Forever in My Heart Always in My Dreams Only in My Arms THE MARSHALL BROTHERS, in series order: Her Defiant Heart His Heart's Revenge THE THORNE BROTHERS TRILOGY, in series order: My Steadfast Heart My Reckless Heart With All My Heart




Everything I Ever Needed to Know about Economics I Learned from Online Dating


Book Description

Conquering the dating market—from an economist’s point of view After more than twenty years, economist Paul Oyer found himself back on the dating scene—but what a difference a few years made. Dating was now dominated by sites like Match.com, eHarmony, and OkCupid. But Oyer had a secret weapon: economics. It turns out that dating sites are no different than the markets Oyer had spent a lifetime studying. Monster.com, eBay, and other sites where individuals come together to find a match gave Oyer startling insight into the modern dating scene. The arcane language of economics—search, signaling, adverse selection, cheap talk, statistical discrimination, thick markets, and network externalities—provides a useful guide to finding a mate. Using the ideas that are central to how markets and economics and dating work, Oyer shows how you can apply these ideas to take advantage of the economics in everyday life, all around you, all the time. For all online daters—and for anyone else swimming in the vast sea of the information economy—this book uses Oyer’s own experiences, and those of millions of others, to help you navigate the key economic concepts that drive the modern age.




All I Really Need to Know I Learned from Watching Star Trek


Book Description

How to win at poker. The power of a business's mission statement. If you can dial a telephone, you can do anything. These are the lessons to be learned from "Star Trek." First a hit television show, and then a pop culture phenomenon, "Star Trek" is now the basis for inspiration and guidance in our daily lives. ALL I REALLY NEED TO KNOW I LEARNED FROM WATCHING STAR TREK is an anthology of valuable lessons that can be found within the episodes of "Star Trek." Discover why its dangerous to wear a plain red shirt, why Captain Kirk was such a superb leader, and why you should always help people in need.




Who Is Michael Ovitz?


Book Description

If you're going to read one book about Hollywood, this is the one. As the co-founder of Creative Artists Agency, Michael Ovitz earned a reputation for ruthless negotiation, brilliant strategy, and fierce loyalty to his clients. He reinvented the role of the agent and helped shape the careers of hundreds of A-list entertainers, directors, and writers, including Steven Spielberg, Martin Scorsese, Meryl Streep, Sean Connery, Bill Murray, Robin Williams, and David Letterman. But this personal history is much more than a fascinating account of celebrity friendships and bare-knuckled dealmaking. It's also an underdog's story: How did a middle-class kid from Encino work his way into the William Morris mailroom, and eventually become the most powerful person in Hollywood? How did an agent (even a superagent) also become a power in producing, advertising, mergers & acquisitions, and modern art? And what were the personal consequences of all those deals? After decades of near-silence in the face of controversy, Ovitz is finally telling his whole story, with remarkable candor and insight.




Business Adventures


Book Description

'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.