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Amazon Ads for Indie Authors: A How-to Guide from an Industry Expert

Author : Janet Margot

Publisher : Book Geeks Marketing

Page : 152 pages

File Size : 10,26 MB

Release : 2021-10-25

Category : Business & Economics

ISBN : 173747610X

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Book Description

Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.



Amazon Ads for Indie Authors

Author : Janet Margot

Publisher :

Page : pages

File Size : 12,88 MB

Release : 2021-10-25

Category :

ISBN : 9781737476115

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Book Description

Learn from a former Amazonian how to create, manage and optimize book ads.Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively.You'll learn how to:? build your ads strategy? create basic ads? avoid costly mistakes? manage campaigns while driving spend efficiency? use advanced features tailored for your use case? scale your ads at the right time? detect key signals improving your chance of success? discern what Amazon recommends vs. what works for booksAmazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.



Amazon Ads for Authors: Unlock Your Full Advertising Potential

Author : Ricardo Fayet

Publisher : Reedsy

Page : 198 pages

File Size : 49,54 MB

Release : 2023-01-09

Category : Language Arts & Disciplines

ISBN : 1786130173

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Book Description

Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.



Get Your Book Selling on Amazon

Author : Monica Leonelle

Publisher : Spaulding House

Page : 220 pages

File Size : 49,61 MB

Release : 2023-11-16

Category : Language Arts & Disciplines

ISBN : 1635660580

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Book Description

Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Amazon. It covers: The basics of Amazon’s complex publishing systems A complete breakdown of every aspect of Amazon’s algorithms in unprecedented detail Sales Rank vs. Popularity Rank, advanced search optimization secrets, and so much more Changes to Amazon’s categories, author pages, following, and the new AI policy KDP Select vs. Wide marketing strategies and why it matters so much (one doesn’t work for the other) Some Amazon ads strategies and resources you need to keep your sales stronger and more consistent on the platform



Amazon Ads Unleashed

Author : Robert Ryan

Publisher : Independently Published

Page : 137 pages

File Size : 21,8 MB

Release : 2019-11-02

Category :

ISBN : 9781703441352

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Book Description

Do you sell as many books as you want to? Amazon ads revolutionized publishing. But how do you get them to work? Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear being ripped off? Amazon ads are hard to master. But if you do, they'll reward you. They tap into an audience hungry for books, and willing to pay full price. The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There's a skillset for the job. This book explains it. If you're tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don't convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It'll surprise you, and bust the myths holding you back. You'll never look at advertising the same way again. Are you ready to unleash your Amazon ads?



Amazon Ads for Authors: Unlock Your Full Advertising Potential

Author : Ricardo Fayet

Publisher : Reedsy

Page : 198 pages

File Size : 18,97 MB

Release : 2023-01-09

Category : Language Arts & Disciplines

ISBN : 1786130173

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Book Description

Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.



The Beginner's Guide to Amazon Ads for Authors (Formerly AMS Ads)

Author : Karleen Tauszik

Publisher :

Page : 80 pages

File Size : 42,53 MB

Release : 2019-08-08

Category :

ISBN : 9781086132571

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Book Description

You've written your book. Now what? How do you get people to find it among the millions of books on Amazon? Author Karleen Tauszik has found book marketing success with Amazon ads, and she's created the step-by-step, click-by-click beginner's guide to steer you through the process of creating your first ads. Using easy-to-follow instructions and clear examples, The Beginner's Guide to Amazon Ads for Authors will supply you with the tools to put your book in front of the many Amazon customers who are searching for their next reading adventure. Whether you've written fiction or non-fiction, for adults or children, regardless of your genre, this book will help you market it directly to people who are ready and willing to buy. In this book, you'll find: Clear explanations of all the different ad options available as of 2019. How to easily tell when your ad is making money or heading toward a loss, and how to improve it or stop it. How to analyze your ads to see which ones are working best...and why. Free ways to find keywords that will drive your ad to the right readers. How to optimize the new Amazon ads dashboard so it provides the data you want (and need) to see. How to compare your ads and find the best bid rate and ad type for your book. Tips to troubleshoot and fine-tune your ad campaigns. Even if you've tried Amazon ads before, the process and options have been updated since early 2019. This book includes all of those changes, teaching you how to utilize them to find what works best for your book and your genre. If you've been hesitant to try Amazon ads, thinking it's too complex or will be too expensive, you'll love how this concise book gets you started quickly, explains every step, and starts you off with minimal investment Buy The Beginner's Guide to Amazon Ads for Authors today, and start showing your book off to your ideal audience within the week!



Ultimate Guide to Amazon Advertising

Author : Timothy P. Seward

Publisher : Entrepreneur Press

Page : 323 pages

File Size : 47,33 MB

Release : 2019-05-21

Category : Business & Economics

ISBN : 161308398X

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Book Description

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning



Fix Your Amazon Book Listing and SELL MORE BOOKS

Author : William F Aicher

Publisher : Independently Published

Page : 90 pages

File Size : 17,2 MB

Release : 2019-05-12

Category :

ISBN : 9781097867660

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Book Description

** Includes 12 bonus marketing hook templates! ** So, people keep clicking your ads and links to your books, but no one's buying them. That's a problem. Thankfully there's a solution. By taking the time to properly optimize your Amazon book listing including the blurb, title, cover, author bio and other key factors, you can guide your potential readers from browser to buyer. But you have to know what areas to focus on and what to do with them to maximize their impact. This guide will teach you how. In This Guide You'll Learn: Marketing Blurbs! How to write ones that grab a reader's attention. Cover Design Tricks! The psychological triggers that drive behavior. Titles & Subtitles! How to write them (and how to hack them) Reviews! And what to focus on to make them work for you. Plus a whole lot more ... and how it all works together to SELL MORE BOOKS! ----- From William F. Aicher, award-winning marketer and veteran indie author, comes the secret guide to maximizing your Amazon book sales. An easy-to-understand overview and guide of all the different pieces that make up your Amazon book listing, and what you can do to improve them and SELL MORE BOOKS. BONUS: Includes 12 marketing hook templates that have been tested and verified to work in increasing book sell-through rates!



Mastering Amzon Ads

Author : Brian D. Meeks

Publisher :

Page : pages

File Size : 46,62 MB

Release : 2017-07-07

Category :

ISBN : 9781942810155

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Book Description

Find Readers.Build your brand.Change your life.Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment.Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and marketing plan that will find readers and end up selling lots of books.Learn how to:- run ads- manage ads- analyze ads- optimize your description for improved conversions- build a long-term planThis book will give you the road map to success you need to quit your day job and get back writing.Get your copy now.