American corporate identity 8
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Page : 0 pages
File Size : 36,58 MB
Release : 1999
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Page : 0 pages
File Size : 36,58 MB
Release : 1999
Category :
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Author : David E. Carter
Publisher :
Page : 256 pages
File Size : 21,2 MB
Release : 1992-11-01
Category : Art
ISBN : 9780881081060
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Page : 264 pages
File Size : 19,53 MB
Release : 1993
Category : Trademarks
ISBN :
Author : Wally Olins
Publisher : Thames & Hudson
Page : 224 pages
File Size : 47,81 MB
Release : 1989-01-01
Category : Corporate image
ISBN : 9780500014721
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Page : 2048 pages
File Size : 50,6 MB
Release : 1990
Category : Patents
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Author : David E. Carter
Publisher :
Page : 272 pages
File Size : 12,68 MB
Release : 1987
Category : Business & Economics
ISBN : 9780881080391
Author : Sibley / Peteet Design Austin
Publisher : Rockport Publishers
Page : 242 pages
File Size : 14,27 MB
Release : 2008-03-01
Category : Design
ISBN : 1616738715
Best of Business Card Design 8features an innovative collection of the most current and best work by top designers worldwide. The “go-to� sourcebook for business card design inspiration, this volume contains no text—other than design credits—which provides for pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource will be sought by professional designers, corporate executives, and in-house marketing departments as an essential identity and branding tool.
Author : T C Melewar
Publisher : Routledge
Page : 286 pages
File Size : 12,74 MB
Release : 2015-04-10
Category : Business & Economics
ISBN : 1317950917
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
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Page : 560 pages
File Size : 31,86 MB
Release : 1993
Category : Graphic arts
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Page : 976 pages
File Size : 16,8 MB
Release : 1986
Category : Administrative law
ISBN :
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.