American Firms in Europe
Author : Bonin
Publisher :
Page : 0 pages
File Size : 16,22 MB
Release : 2008
Category :
ISBN :
Author : Bonin
Publisher :
Page : 0 pages
File Size : 16,22 MB
Release : 2008
Category :
ISBN :
Author : Hubert Bonin
Publisher : Librairie Droz
Page : 708 pages
File Size : 13,6 MB
Release : 2009
Category : Business & Economics
ISBN : 9782600012591
The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.
Author : Frank Allan Southard
Publisher : Taylor & Francis
Page : 310 pages
File Size : 26,11 MB
Release : 2000
Category : Business & Economics
ISBN : 9780415190138
First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Robert E. Lipsey
Publisher :
Page : 40 pages
File Size : 23,43 MB
Release : 1990
Category : Business enterprises, Foreign
ISBN :
The press and business magazines are filled with stories about a rush of American firms into the European Community to take advantage of, or avoid the adverse consequences of, the expected formation of a single market in 1992. Yet, it is hard o find evidence of a large shift in plant and equipment expenditures, employment, or financial investment toward the EC countries by American firms. The main reason seems to be that large American manufacturing firms are already well entrenched in the EC, and may even be better positioned to take advantage of the single market than most of their European rivals. The U.S. firms (unlike most Japanese companies) already supply almost all their share of the EC market from operations within the EC and depend very little on importing from the U.S. There is some indication of moves toward EC production by non-manufacturing operations such as distribution and services, by smaller companies, by those not now producing extensively in the EC, and by firms hoping to take part in public procurement.
Author : Roger P. G. Peters
Publisher :
Page : 34 pages
File Size : 46,99 MB
Release : 1991
Category :
ISBN :
Author : Edward A. McCreary
Publisher : Garden City, N.Y. : Doubleday
Page : 320 pages
File Size : 35,64 MB
Release : 1964
Category : Americans
ISBN :
Author : Phil Almond
Publisher : Oxford University Press
Page : 363 pages
File Size : 49,52 MB
Release : 2006-07-20
Category : Business & Economics
ISBN : 0199274630
This book addresses some of the major contemporary issues in comparative business and employment relations. At its core are the findings of a four-year exploration of the management of employment relations in American multinational companies in the UK, Germany, Ireland, and Spain. Specifically, it looks at what is distinctively "American" about US multinationals and their management of human resources across national borders.
Author :
Publisher :
Page : pages
File Size : 12,13 MB
Release : 1977
Category :
ISBN :
Author : Uniworld Business Publications, Incorporated
Publisher : Uniworld Business Publications
Page : 1396 pages
File Size : 13,97 MB
Release : 2002-12
Category : Business & Economics
ISBN : 9780836000474
Alphabetical listing of American corporations with foreign operations.
Author : Herbert J. Chruden
Publisher :
Page : 0 pages
File Size : 30,97 MB
Release : 1972
Category :
ISBN :