AMA Bibliography Series
Author : American Marketing Association
Publisher :
Page : 768 pages
File Size : 21,50 MB
Release : 1976
Category : Marketing
ISBN :
Author : American Marketing Association
Publisher :
Page : 768 pages
File Size : 21,50 MB
Release : 1976
Category : Marketing
ISBN :
Author : American Medical Association
Publisher :
Page : 72 pages
File Size : 49,69 MB
Release : 1919
Category : Authorship
ISBN :
Author :
Publisher :
Page : 144 pages
File Size : 35,49 MB
Release : 1954
Category : Marketing
ISBN :
Author : William R. George
Publisher :
Page : 260 pages
File Size : 16,66 MB
Release : 1981
Category : Marketing
ISBN :
Author :
Publisher :
Page : pages
File Size : 40,45 MB
Release :
Category :
ISBN :
Author :
Publisher :
Page : 540 pages
File Size : 41,8 MB
Release : 1976
Category : Agriculture
ISBN :
Author :
Publisher :
Page : 518 pages
File Size : 23,35 MB
Release : 1963
Category : Small business
ISBN :
Author : Jagdish N Sheth
Publisher : Routledge
Page : 458 pages
File Size : 23,71 MB
Release : 2015-01-28
Category : Business & Economics
ISBN : 131747287X
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Author : National Library of Medicine (U.S.)
Publisher :
Page : 1028 pages
File Size : 42,38 MB
Release :
Category : Medicine
ISBN :
Author : Library of Congress
Publisher :
Page : 882 pages
File Size : 37,36 MB
Release : 1982
Category : Monographic series
ISBN :