The Adaptive Decision Maker


Book Description

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.




Adaptive Decision Making and Intellectual Styles


Book Description

​This exciting publication provides the reader with a theoretical and practical approach to adaptive decision making, based on an appreciation of cognitive styles, in a cross-cultural context. The aim of this Brief is to describe the role of thinking-through different options as part of the decision-making process. Since cognitive style influences decision behavior, the book will first examine thinking styles, which involve both cognitive and emotive elements, as habits or preferences that shape and empower one’s cognition and emotion. The information contained in this Brief will be a useful resource to both researchers studying decision making as well as to instructors in the higher education sector and to human resource development practitioners, especially those working in international, multi-cultural companies.




Adaptive Processes in Economic Systems


Book Description

Mathematics in Science and Engineering, Volume 20, Adaptive Processes in Economic Systems demonstrates the usefulness of communications theory, self-adaptive control theory, and thermodynamic theory to certain economic processes. This book discusses the common properties of adaptive processes, role of the decision maker, and mixed adaptive processes of the first and second kind. The economic environmental processes, concept of entropy time, and stochastic dynamic economic process are also elaborated. This text likewise covers the investment model with full liquidity, adaptive capital allocation process, and concept of an economic state space. Other topics include the stochastic equilibrium in the market and individual adaptive behavior. This volume is suitable for engineers, economists, and specialists of disciplines related to economic systems.




Consumer Behavior and Marketing Action


Book Description

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.




Economic Development as an Adaptive Process


Book Description

Agricultural development and adaptive economic theory; The Punjab simulation model; Tracking the green revolution; Recent developments and policy perspectives.




Practical Handbook of Genetic Algorithms


Book Description

Practical Handbook of Genetic Algorithms, Volume 3: Complex Coding Systems contains computer-code examples for the development of genetic algorithm systems - compiling them from an array of practitioners in the field. Each contribution of this singular resource includes: unique code segments documentation descripti




Handbook on Intelligent Techniques in the Educational Process


Book Description

Education has a substantial impact and influences on almost all sectors in modern society. Different computer-supported educational systems have been developing for many decades to support and make easier teaching and learning processes on all levels of education. Influences of rapid development of Information Communication Technologies and other related disciplines on design and implementation of intelligent, sophisticated educational systems are evident. Nowadays intensive development and wide applications of Artificial Intelligent techniques significantly affect the development of intelligent tutoring systems, smart learning environments that incorporate virtual and augmented reality and robots. Artificial Intelligence has the potential to address some of the biggest challenges in education today, but also in the future in order to establish innovative teaching and learning practices facilitated by powerful educational datamining and learning analytics. This book presents a collection of 17 chapters that bring interesting aspects of the state-of-the-art of application of intelligent techniques in different educational processes and settings. We believe that the works presented in the book will be of great interest to readers and that will motivate them to try to enhance presented approaches and propose better and more advanced solutions.




Research Frontiers on the International Marketing Strategies of Chinese Brands


Book Description

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.




Introducing Marketing


Book Description

"Integrated Marketing" boxes illustrate how companies apply principles.




Marketing with AI For Dummies


Book Description

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities Identify customers, create content, customize outreach, and personalize customer experience with AI Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world Learn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.