UMTA Abstracts


Book Description




Behavioural Research for Transport Policy


Book Description

The efficiency of transport systems depends on their relevance to those using them. All too often, however, transport policies are implemented at great expense without due regard to the behaviour, and consequent needs, of transport users. Behavioural Research for Transport Policy will improve the lines of communication between behavioural researchers and policy makers. The papers presented at the 1985 International Conference on Travel Behaviour cover the wide range of factors which need to be taken into account when gauging the effect behaviour has on transport requirements and usage. Contributions discuss the variety and usefulness of different survey frameworks; the lifestyle factors affecting transport use, and the problems of cost effectiveness in both survey techniques and the implementation of transport policy.







Market Segmentation


Book Description

Provides a broad, concept-based introduction to market segmentation for use in both undergraduate and graduate transportation-related courses.