Author : Shama Hyder Kabani
Publisher : BenBella Books
Page : 273 pages
File Size : 45,57 MB
Release : 2013
Category : Business & Economics
ISBN : 1937856151
From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
Author : Harold French
Publisher : CreateSpace
Page : 56 pages
File Size : 14,9 MB
Release : 2014-11-09
Category :
ISBN : 9781503139596
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media. Table of Contents: Opening Words 6 Why Social Media and Business Intelligence? 6 Maturity 6 Cost & variety 6 User Friendly 6 Integration 7 The Time is Now 7 Preface: Social Media and Business Intelligence 8 1 Introduction 9 2 What is 'Out' in Social Media and what is 'In' 12 3 The 5 Pillars Of Social Media and Business Intelligence 14 3.1 Top CRM Vendors 2012 (via CIO Magazine): 18 Biggest Companies in Marketing Management and Automation: 18 3.3 Top Business Intelligence Products: 21 4 The 7 Key Reasons You Need Social Media And Enterprise Marketing 24 5 8 Key Social Media Metrics and Their Actionable Responses 28 6 The Nine Step Enterprise And Social Media Marketing Work Flow 31 7 Linking Enterprise Marketing To Internal Business Processes 35 8 7 Social Media Metrics That Drive Industry Development 39 9 Test The Social Media/Enterprise Marketing Waters For Free 41 10 Available Solutions and 17 Essential Questions to ask a potential vendor 50 11 Index - 5 Pillars, Top 5 White Papers on SMBI 54 12 About the author 55
Author : Kaylin Punt
Publisher :
Page : 56 pages
File Size : 29,73 MB
Release : 2014-11-29
Category :
ISBN : 9781505241549
Social media marketing is the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.Table of Contents :Opening Words 6Why Social Media and Business Intelligence? 6Maturity 6Cost & variety 6User Friendly 6Integration 7The Time is Now 7Preface: Social Media and Business Intelligence 81 Introduction 92 What is 'Out' in Social Media and what is 'In' 123 The 5 Pillars Of Social Media and Business Intelligence 143.1 Top CRM Vendors 2012 (via CIO Magazine): 18Biggest Companies in Marketing Management and Automation: 183.3 Top Business Intelligence Products: 214 The 7 Key Reasons You Need Social Media And Enterprise Marketing 245 8 Key Social Media Metrics and Their Actionable Responses 286 The Nine Step Enterprise And Social Media Marketing Work Flow 317 Linking Enterprise Marketing To Internal Business Processes 358 7 Social Media Metrics That Drive Industry Development 399 Test The Social Media/Enterprise Marketing Waters For Free 4110 Available Solutions and 17 Essential Questions to ask a potential vendor 5011 Index - 5 Pillars, Top 5 White Papers on SMBI 5412 About the author 55
Author : Shama Hyder
Publisher : BenBella Books, Inc.
Page : 278 pages
File Size : 36,82 MB
Release : 2016-08-16
Category : Business & Economics
ISBN : 1942952066
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Author : Harold French
Publisher :
Page : 56 pages
File Size : 46,46 MB
Release : 2014-11-30
Category :
ISBN : 9781505277395
Social media marketing is the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.Table of Contents :Opening Words 6Why Social Media and Business Intelligence? 6Maturity 6Cost & variety 6User Friendly 6Integration 7The Time is Now 7Preface: Social Media and Business Intelligence 81 Introduction 92 What is 'Out' in Social Media and what is 'In' 123 The 5 Pillars Of Social Media and Business Intelligence 143.1 Top CRM Vendors 2012 (via CIO Magazine): 18Biggest Companies in Marketing Management and Automation: 183.3 Top Business Intelligence Products: 214 The 7 Key Reasons You Need Social Media And Enterprise Marketing 245 8 Key Social Media Metrics and Their Actionable Responses 286 The Nine Step Enterprise And Social Media Marketing Work Flow 317 Linking Enterprise Marketing To Internal Business Processes 358 7 Social Media Metrics That Drive Industry Development 399 Test The Social Media/Enterprise Marketing Waters For Free 4110 Available Solutions and 17 Essential Questions to ask a potential vendor 5011 Index - 5 Pillars, Top 5 White Papers on SMBI 5412 About the author 55
Author : Shama Hyder Kabani
Publisher : Tantor Media Incorporated
Page : pages
File Size : 42,2 MB
Release : 2014-05-09
Category : BUSINESS & ECONOMICS
ISBN : 9781452625096
From Shama Hyder Kabani, president of the Web marketing firm Marketing Zen, comes an essential guide for using social media tools to help your business succeed.
Author : Anastasia Suen
Publisher : The Rosen Publishing Group, Inc
Page : 66 pages
File Size : 39,20 MB
Release : 2013-12-15
Category : Juvenile Nonfiction
ISBN : 1477717447
With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization.
Author : Bonita M. Kolb
Publisher : Routledge
Page : 374 pages
File Size : 32,71 MB
Release : 2015-03-27
Category : Art
ISBN : 1317697863
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea in to a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector whilst its practical style will also suit recent graduates in these industries
Author : Anne-Sophie Bayle-Tourtoulou
Publisher : Routledge
Page : 274 pages
File Size : 28,48 MB
Release : 2020-04-24
Category : Business & Economics
ISBN : 1000055523
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
Author : Ann Marie Sabath
Publisher : Red Wheel/Weiser
Page : 226 pages
File Size : 44,10 MB
Release : 2018
Category : Business & Economics
ISBN : 1632651343
Confucius said that a thousand-mile journey begins with one step. The same principle applies to becoming a self-made millionaire except this journey consists of 52 common sense practices. Debt free or not, this book will assist you in recognizing that you are closer to becoming a self-made millionaire than you imagine. You will be astonished to see how anyone can achieve this status when you create the right mindset. You will learn how white-collar professionals, blue-collar workers, small business owners, even teenagers alike have joined this million dollar net worth rank by methodically and consistently putting into practice the self-made millionaire game plan revealed in this book.
