Strategic Innovative Marketing and Tourism


Book Description

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.




Cross-Cultural Risk Perception


Book Description

Cross-Cultural Risk Perception demonstrates the richness and wealth of theoretical insights and practical information that risk perception studies can offer to policy makers, risk experts, and interested parties. The book begins with an extended introduction summarizing the state of the art in risk perception research and core issues of cross-cultural comparisons. The main body of the book consists of four cross-cultural studies on public attitudes towards risk in different countries, including the United States, Australia, New Zealand, France, Germany, Sweden, Bulgaria, Romania, Japan, and China. The last chapter critically discusses the main findings from these studies and proposes a framework for understanding and investigating cross-cultural risk perception. Finally, implications for communication, regulation and management are outlined. The two editors, sociologist Ortwin Renn (Center of Technology Assessment, Germany) and psychologist Bernd Rohrmann (University of Melbourne, Australia), have been engaged in risk research for the last three decades. They both have written extensively on this subject and provided new empirical and theoretical insights into the growing body of international risk perception research.




Psychological Theories for Environmental Issues


Book Description

Environmental psychology is an increasingly important area of research, focusing on the individual and social factors responsible for many critical human responses to the physical environment. With such rapid and widespread growth, the main theoretical strands have often been left unclear and their scientific and practical implications have been underdeveloped. This essential and stimulating book contextualizes and critically analyzes the main theoretical ideas. It compares the different theories, assessing each one's possibilities and limitations, and demonstrates how each approach has been used for the development of knowledge of environmental psychology. The research area infiltrates a broad selection of disciplines, including psychology, architecture, planning, geography, sociology, environmental issues, economics and law. It also offers significant contributions to a wide range of policy evaluations. It will prove invaluable to academics and practitioners from across these disciplines, above all those in planning, environmental studies, human geography and psychology.




AN EMPIRICAL ANALYSIS OF AUDIT REPORTING: FINANCIAL PERFORMANCE AND PERCEPTIONS OF STAKEHOLDERS IN AN EMERGING MARKET, TURKEY


Book Description

My primary reason for writing this book is to produce a book that explores and defines the relationship of the financial strength of the manufacturing companies in Turkey with the type of audit opinion letters. The book includes an extensive literature review about the topic.




Phenomenal Qualities


Book Description

A team of distinguished philosophers and psychologists explore the nature of phenomenal qualities, the qualities of conscious experiences, and the ways in which they fit in with our understanding of mind and reality. This volume offers an indispensable resource for anyone wishing to understand the nature of conscious experience.




Quality Control Procedure for Statutory Financial Audit


Book Description

This new work takes a comprehensive look at the quality control framework for statutory financial audit. Saha and Roy focus on identifying the different factors governing quality of audit and establish a comprehensive framework for quality control.




Online Teaching and Learning in Higher Education


Book Description

This book is to explores a variety of facets of online learning environments to understand how learning occurs and succeeds in digital contexts and what teaching strategies and technologies are most suited to this format. Business, health, government and education are some of the core sectors of society which have been experiencing deep transformations due to a generalized digitalization. While these changes are not novel, the swift progress of technology and the rising complexity of digital environments place a focus on the need for further research and novel strategies. In the context of education, the promise of increased flexibility and broader access to educational resources is impelling much of higher education’s course offerings to online environments. The 21st century learner requires an education that can be pursued anytime and anywhere and that is more aligned with the demands of a digital society. Online education not only assists students to success-fully integrate a workforce that is increasingly digital, but it helps them to become more comfortable with the use of technology in general and, hence, more prepared to be prolific digital citizens. The variety of settings portrayed in this volume attest to the unlimited opportunities afforded by online learning and serve as valuable evidence of its benefit for students’ educational experience. Moreover, these research efforts assist a more comprehensive reflection about the delivery of higher education in the context of online settings.




Aesthetics as Philosophy of Perception


Book Description

Bence Nanay explores how many influential debates in aesthetics look very different, and may be easier to tackle, if we clarify the assumptions they make about perception and experience. He focuses on the ways in which the distinction between distributed and focused attention can help us re-evaluate various key concepts and debates in aesthetics.