Analysis of North American Hotels


Book Description

This study of the North American market reviews best practices of hotels, Inns and Bed and Breakfasts to position themselves online: Google business profile, organic and paid search results, Facebook, in Online Travel Agencies (OTA) as well as on their website. Showing 96 graphs and images, this book provides an overview of Do's and Dont's of online marketing tactics. There are three contributors to success in the online channel: content, contact and conversion. Content is the quality of information provided online: photos, descriptions, reviews and ratings. Contact is the various ways for online users to reach out to, or communicate with, the hotel. Conversion as last step allows the guest to place a reservation - through the website, by email, phone, or through OTAs. This book looks as the three 'C's and how the hotels perform in each of these sections.Main questions answered are: - What are the important elements in a hotel Google business profile? - Do OTA-paid ads compete with hotel-paid ads? - Which OTAs are more successful for organic and paid search reservations? - Do customer ratings among the platforms Google, Facebook, TripAdvisor and Booking.com differ?- What are the most important items to consider when building a hotel website?




Hotels of North America


Book Description

Reginald Edward Morse is a man in need of an outlet. And he finds it in a very twenty-first century place: the internet. Specifically, RateYourLodging.com, where Americans go to find out the truth about hotels, motels and, horrors, bed and breakfasts. But the real joy of those sites is not so much the advice they offer, but the people who offer it. Reginald Edward Morse is one of those people. At first Morse seems exactly what you'd suspect a reviewer to be, though under the authoritative, even puffed-up tone, there lurks self-awareness, wit and a flair for anecdote. His reviews scatter clues to his identity, and the fragments explain the mystery of Reginald Edward Morse, his career as a motivational speaker, his lover 'K' and his estrangement from his daughter. Always funny, unexpectedly tragic, this is a book of lonely rooms, long lists, of strong opinion and quiet confession, by one of America's greatest novelists.




Information and Communication Technologies in Tourism 2021


Book Description

This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.




The Resort Report


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Regional Science Perspectives on Tourism and Hospitality


Book Description

This book approaches the tourism and hospitality industry from a regional science perspective. By analyzing the spatial context of tourist travels, the hospitality sector, and the regional impacts of tourist activities, it demonstrates the value of the regional science paradigm for understanding the dynamics and effects of tourism and hospitality-related phenomena. Written by leading regional science scholars from various countries as well as professionals from organizations such as OECD and AirBnB, the contributions address topics such as migration, new types of accommodation, segmentation of tourism demand, and the potential use of tracking technologies in tourism research. The content is divided into five parts, the first of which analyzes spatial effects on the development of firms in the tourism industry, while the second approaches temporal and spatial variability in tourism through analytical regional science tools. The broader economic and social impacts of tourism are addressed in part three. Part four assesses specific tourism segments and tourist behaviors, while part five discusses environmental aspects and tourism destination policies. The book will appeal to scholars of regional and spatial science and tourism, as well as tourism specialists and policymakers interested in developing science and evidence-based tourism policies.







The HOST Study


Book Description




Handbook of Scales in Tourism and Hospitality Research


Book Description

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .