And You Call This F-Ing Leadership?


Book Description

FedEx Freight's bungled $780 million acquisition of the assets of Watkins Motor Lines as related by Steven H. Newhouse, a company officer who lived through it, is a unique case study on leadership that chronicles the calamitous demise of the company that became FedEx National LTL. This narrative provides many pertinent examples of and valuable insights into leadership and relevant perspectives on the importance of valuing workplace cultures. Newhouse shares a poignant story of how not to lead in juxtaposition to the insights of a successful leader who understands the importance of valuing workplace cultures. What happened to the Watkins Motor Lines workforce once it became FedEx National LTL should never have happened, but it did due to a combination of inadequate leadership and a bad economy. This is the story of how a journey down a highway that began with high hopes and aspirations became littered with broken promises, countless disappointments and a final disastrous end: the demise of a 74-year-old highly successful and profitable nationwide trucking company that employed 10,000 employees and had over $1 billion in revenue the year it was acquired by FedEx. Steve Newhouse is a retired vice president and managing director of Human Resources from FedEx National LTL and FedEx Freight Corporation. After obtaining his BBA and MBA from Western Michigan University, he spent 43 years in Human Resources management with seven different corporations after serving as an Adjutant and Personnel Officer for an Air Defense Artillery Battalion in the US Army. He spent 24 of those years as a vice president of Human Resources at four different corporations. This case study will provide you with a meaningful perspective and deeper understanding of what it means to be an effective leader to your workforce and what it takes to become the leader for whom you yourself would want to work.




Just F*ing Demo!


Book Description

NOTE - This book is intentionally brief (40 pages), aimed at a reader with minimal free time looking to immediately improve their demo.Why do so many demos of revolutionary, game-changing products end with confused investors, overwhelmed buyers, and lost dollars? People leading demos are being forced to fit an ever-expanding feature set into their audience's ever-shrinking attention span. Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone's highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.




And You Call This F-Ing Leadership?


Book Description

Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing: 1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO). 2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. 3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.




Certain Trumpets


Book Description

This “beautifully written and reasoned” (Booklist) narrative by Pulitzer Prize-winning author Garry Wills examines what constitutes meaningful leadership, and why it is so essential to society. What makes a leader? How do we identify effective leadership, and how should—and shouldn’t—that power be used? In Certain Trumpets, Garry Wills presents portraits of eminent leaders including FDR to Ross Perot, King David, Martha Graham, and many others, offering an illuminating lens for studying society and ourselves. Dividing these portraits into sixteen leadership categories ranging from military to charismatic, intellectual, rhetorical, and elected, Wills highlights what makes each of his subjects unique, crafting along the way a distinct and incisive definition of leadership as a reciprocal engagement between two contrasting wills that serves to mobilize us toward a common good, and explaining why leadership is so often a contentious and emotionally charged subject. “A stunningly literate and thoughtful examination of what makes a leader…[and] a welcome antidote to some of the more egregious ‘management style’ drivel,” (Kirkus Reviews), Certain Trumpets is an inspiring and edifying tour through the history of an indispensable social art.




The Tammany Times


Book Description




The Meaning Revolution


Book Description

Advisor of Leadership at Google and former vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses, or other material incentives; companies that are able to successfully focus their people, their teams, and their culture around meaning outperform their competition. Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theory, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken, and universal anxiety stems from our fear that our life is being wasted--that the end of life will overtake us when our song is still unsung. Material incentives--salary and benefits--account for perhaps 15 percent of employees' motivation at work. The other 85 percent is driven by a need to belong, a feeling that what we do day in and day out makes a difference, that how we spend our time on earth serves a larger purpose beyond just ourselves. Kofman claims that transcendental leaders, wherever they are in the hierarchy, are able to put aside their self-interests and help others to feel connected with others on a team or in an organization on a great mission and part of an ennobling purpose. He argues that every organization involved in work that is nonviolent and non addictive has what he calls an "immortality project" at its core. And the challenge for leaders is to identify and expand on that core, to inspire all stakeholders to take part.




Call Sign Chaos


Book Description

#1 NEW YORK TIMES BESTSELLER • A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis—the former Secretary of Defense and one of the most formidable strategic thinkers of our time—and Bing West, a former assistant secretary of defense and combat Marine. “A four-star general’s five-star memoir.”—The Wall Street Journal Call Sign Chaos is the account of Jim Mattis’s storied career, from wide-ranging leadership roles in three wars to ultimately commanding a quarter of a million troops across the Middle East. Along the way, Mattis recounts his foundational experiences as a leader, extracting the lessons he has learned about the nature of warfighting and peacemaking, the importance of allies, and the strategic dilemmas—and short-sighted thinking—now facing our nation. He makes it clear why America must return to a strategic footing so as not to continue winning battles but fighting inconclusive wars. Mattis divides his book into three parts: Direct Leadership, Executive Leadership, and Strategic Leadership. In the first part, Mattis recalls his early experiences leading Marines into battle, when he knew his troops as well as his own brothers. In the second part, he explores what it means to command thousands of troops and how to adapt your leadership style to ensure your intent is understood by your most junior troops so that they can own their mission. In the third part, Mattis describes the challenges and techniques of leadership at the strategic level, where military leaders reconcile war’s grim realities with political leaders’ human aspirations, where complexity reigns and the consequences of imprudence are severe, even catastrophic. Call Sign Chaos is a memoir of a life of warfighting and lifelong learning, following along as Mattis rises from Marine recruit to four-star general. It is a journey about learning to lead and a story about how he, through constant study and action, developed a unique leadership philosophy, one relevant to us all.




Who's That With Charlie?


Book Description

from Introduction by Neil Armstrong: Charlie Mechem's interests and his background prepared him well for an unusually broad career in law, business, professional sports, and acting as a consultant and advisor to a number of individuals and businesses. For instance, as CEO of the Taft Broadcasting Company, Charlie often held the annual meeting of shareholders at an auditorium inside Taft's Kings Island theme park near Cincinnati, Ohio. Shareholders, along with their invitation to the meeting that arrived in the mail, would receive a ticket to enter the theme park with its many thrill rides and other entertaining attractions. A few people bought one share of the company listed on the New York Stock Exchange, just to get the free ticket to the park. Taft was an entertainment company, and the meeting of shareholders was an opportunity to showcase their talents. Charlie's dynamic speeches, together with music, video, and the help of Yogi Bear and Fred Flintstone, dazzled the shareholder audience. Charlie is a speaker with a touch of genius. At one unusual meeting of senior management and the board of directors where, due to a combination of corporate setbacks and uncertainty, the mood was somber and the faces long. Charlie gave the opening address, spoke candidly and humorously about the challenges faced, turned up the tempo, congratulated all on their great work and the bright future ahead. By the time he finished, the entire gathering was standing and cheering like their team had just won the World Series. In this book you will find much of the magical character of Charlie Mechem through his recollections of a wide variety of individuals and many of the "life lessons" which he learned from them. These people and these experiences became a significant part of Charlie's life and have become etched indelibly into his memory.




Group Leadership Skills


Book Description

Drawing on extensive teaching and clinical experience, this book discusses how therapists can bring about change in group settings using a well-developed organizing framework that utilizes interpersonal processes.




NIV, Leadership Bible


Book Description

"In the NIV Leadership Bible, you’ll learn from both ancient and contemporary experts in leadership theory. This Bible is designed around 52 “Home Pages” that offer topical studies divided into three categories: personal development, relationships, and skills. It’s true! You can spend just 15 minutes a day to increase your leadership effectiveness. Plus, it’s organized so that you can easily look up related verses when you’re looking for guidance on a specific topic. Each week, you'll cover a specific leadership topic. One week, you’ll study a personal quality such as Courage, Humility, or Vision. Another week will hold lessons about practical skills like Conflict Management or Systems Thinking. You’ll also find relevant topics relating to interpersonal relationships such as Healthy Alliances, Power and Influence, and Servant Leadership. This edition includes helpful tools to help you grow as you lead others: Complete NIV text • Book Introductions underscore key leadership concepts • Home Pages and Daily Studies offer 52 weeks of studies on important leadership topics • Study Windows reinforce your understanding of Biblical leadership • Character Profiles show how personal attributes of biblical characters affected their relationships • Topical Index helps you find verses on particular subjects • Character Profile Index • Bibliography Order your NIV Leadership Bible today, and reinvigorate your leadership skills day by day. This Bible offers supplemental information on the following topics: Character, Commitment, Courage, Dependence, Humility, Integrity, Obedience, Priorities, Purpose, Self-discipline, Values, Vision, Wisdom, Encouragement, Exhortation, Alliances, Interpersonal Relationships, Power, Leadership, Accountability, Change, Innovation, Communication, Conflict Management, Decision Making, Double-loop Learning, Empowerment, Justice, Organization, Long-range Planning, Human Resources, Problem Solving, Excellence, Rewards, Situational Leadership, Stress Management, Structure, Organization, Systems Thinking, Team Building, Time Management"