Book Description
Anonymous Cultures, The Silent Majority, offers a transformational narrative in managing company culture, along with tools and resources. Quality cultures allow leaders to lead, and strategies and tactics to be successfully executed. The result is competitive advantage.The vast majority of business cultures are anonymous. They operate as living, breathing entities operating out of sight of management. Because they fail to understand and value culture, management pursues a laissez-faire approach to managing culture. The silent majority is invisible. Maintaining a fragile or unknowing cultural status quo is competitive stagnation.Employee perception is subjective and anonymous to management because it operates outside of management's wheelhouse of skills and knowledge. Entrepreneurs and innovation are reshaping the business climate. Entrepreneurs and innovation are reshaping the business climate. For every corporate conglomerate there are newly created entrepreneurial organizations tapping into their customer base.Company culture is defined by employee perception. Perception is what employees feel and trust. The same perception drives customer perception. Perception drives brands. Perception drives employee behavior and performance. Perception drives business practices. Perception drives customer satisfaction and eventually, loyalty. Perception drives profit.Effective leadership and core values establish the boundaries of culture. Employee behavior and customer retention is simply a reflection of the environment. Culture management is a leadership discipline. The absence of culture management is precisely why business can be diverse and yet inclusion nonexistent. Employee opportunity and inclusion are not cultivated or managed.Cultural winds of change are blowing throughout society. Both Main Street and Wall Street feel the fury. Employees want and expect more. Shareholders expect more. Customers expect more. All want to become beneficiaries of a total quality organization inviting diversity, inclusion, and opportunity.Anonymous Cultures, The Silent Majority is a innovative resource for growing future opportunity. The ability of the enterprise to meet the expectations of shareholders, employees, and customers is determined by the capacity of its leadership. My goal is straightforward and simple, achieving competitive advantage.