Any Colour - So Long as It's Black


Book Description

Henry Ford’s design of the Model T automobile between 1906 and 1908 was an extraordinary achievement. The industry was, at the time, still in an experimental phase and yet this design lasted without major change for nearly two decades. More than 15 million Model Ts were built: performance and price gave the car an edge. In this sense they were ‘popular’, yet owners were apologetic about owning one. Mr Ford had the audacity to provide the car people needed, not the car they wanted. The reasons for the car’s success can be found in the details of the mechanical design. There is a vast technical literature available for the expert or the enthusiast and there are 20,000 Model Ts still on the road. This book provides a concise and fresh look at the design one hundred years later. It is not an engineering treatise or an owner’s manual; the aim is to get inside the mind of Henry Ford and to explain the design features that accounted for the car’s success and to do so in a way that will appeal to anyone who would like to know why it has generated so much enthusiasm. The story is as much about people as it is about nuts and bolts. The character of the engineer and his design are interwoven to a surprising degree, and the singular personality of Mr Ford is shown to be reflected in his car.




Any Colour So Long as It's Black


Book Description

"This retrospective look at 50 years of international motor advertising provides a unique "mirror of the times" and gives more than just an insight into the history of the automobile industry itself. Motor advertising has both molded and reflected public demand, public taste, and the manners and mores of the age. The 150 illustrations in this book therefore range from the downright misleading pronouncements of charlatans to the evocative lyricism of brilliant copyrighters like Ned Jordan. Chapters are devoted to the early use of motor sport in advertising, the feminine influence on sales techniques, and the effects of the postwar mass market on motor advertising."--Jacket.




Any Colour - So Long As It's Black


Book Description

Henry Ford's design of the Model T automobile between 1906 and 1908 was an extraordinary achievement. The industry was, at the time, still in an experimental phase and yet this design lasted without major change for nearly two decades. More than 15 million Model Ts were built: performance and price gave the car an edge. In this sense they were 'popular', yet owners were apologetic about owning one. Mr Ford had the audacity to provide the car people needed, not the car they wanted. The reasons for the car's success can be found in the details of the mechanical design. There is a vast technical literature available for the expert or the enthusiast and there are 20,000 Model Ts still on the road. This book provides a concise and fresh look at the design one hundred years later. It is not an engineering treatise or an owner's manual; the aim is to get inside the mind of Henry Ford and to explain the design features that accounted for the car's success and to do so in a way that will appeal to anyone who would like to know why it has generated so much enthusiasm. The story is as much about people as it is about nuts and bolts. The character of the engineer and his design are interwoven to a surprising degree, and the singular personality of Mr Ford is shown to be reflected in his car. "Any Colour So Long As It's Black - the Design of the Model T provides an accessible look at Ford's ideas and the design ethos that created the Model T. It also features 20 line drawings and eight photographs." - The Courier Mail, January 12, 2008







My Life and Work


Book Description

My Life and Work is a classic autobiography of the great American business mogul, Henry Ford. Henry Ford (July 30, 1863 - April 7, 1947) was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production. Although Ford did not invent the automobile or the assembly line, he developed and manufactured the first automobile that many middle class Americans could afford. This is his story in his own words. Although Ford did not invent the automobile or the assembly line, [1] he developed and manufactured the first automobile that many middle-class Americans could afford. In doing so, Ford converted the automobile from an expensive curiosity into a practical conveyance that would profoundly impact the landscape of the 20th century. His introduction of the Model T automobile revolutionized transportation and American industry. As the owner of the Ford Motor Company, he became one of the richest and best-known people in the world. He is credited with "Fordism" mass production of inexpensive goods coupled with high wages for workers. Ford had a global vision, with consumerism as the key to peace. His intense commitment to systematically lowering costs resulted in many technical and business innovations, including a franchise system that put dealerships throughout most of North America and in major cities on six continents. Ford left most of his vast wealth to the Ford Foundation and arranged for his family to control the company permanently. Ford was also widely known for his pacifism during the first years of World War I, and for promoting antisemitic content, including The Protocols of the Elders of Zion through his newspaper The Dearborn Independent and the book The International Jew. Henry Ford was born July 30, 1863, on a farm in Greenfield Township, Michigan.[2] His father, William Ford (1826-1905), was born in County Cork, Ireland, to a family that was originally from Somerset, England.[3] His mother, Mary Ford (née Litogot; 1839-1876), was born in Michigan as the youngest child of Belgian immigrants; her parents died when she was a child and she was adopted by neighbors, the O'Herns. Henry Ford's siblings were Margaret Ford (1867-1938); Jane Ford (c. 1868-1945); William Ford (1871-1917) and Robert Ford (1873-1934). His father gave him a pocket watch in his early teens. At 15, Ford dismantled and reassembled the timepieces of friends and neighbors dozens of times, gaining the reputation of a watch repairman.[4] At twenty, Ford walked four miles to their Episcopal church every Sunday.[5] Ford was devastated when his mother died in 1876. His father expected him to eventually take over the family farm, but he despised farm work. He later wrote, "I never had any particular love for the farm--it was the mother on the farm I loved."[6] In 1879, Ford left home to work as an apprentice machinist in Detroit, first with James F. Flower & Bros., and later with the Detroit Dry Dock Co. In 1882, he returned to Dearborn to work on the family farm, where he became adept at operating the Westinghouse portable steam engine. He was later hired by Westinghouse to service their steam engines. During this period Ford also studied bookkeeping at Goldsmith, Bryant & Stratton Business College in Detroit.




Massive Open Online Courses and Higher Education


Book Description

Since the first MOOC was launched at the University of Manitoba in 2008, this new form of the massification of higher education has been a rollercoaster ride for the university sector. The New York Times famously declared 2012 to be the year of the MOOC. However, by 2014, the number of academic leaders who believed the model was unsustainable doubled to more than 50%. While the MOOC hype has somewhat subsided, the attitudes and anxieties of this peak time can still be seen influencing universities and their administrations. This is the first volume that addresses Massive Open Online Courses from a post-MOOC perspective. We move beyond the initial hype and revolutionary promises of the peak-MOOC period and take a sober look at what endures in an area that is still rapidly growing, albeit without the headlines. This book explores the future of the MOOC in higher education by examining what went right, what went wrong and where to next for the massification of higher education and online learning and teaching. The chapters in this collection address these questions from a wide variety of different backgrounds, methodologies and regional perspectives. They explore learner experiences, the move towards course for credit, innovative design, transformations and implications of the MOOC in turn. This book is valuable reading for students and academics interested in education, eLearning, globalisation and information services.




Perfect Letters and Emails for All Occasions


Book Description

Perfect Letters and Emails for All Occasions is an invaluable guide for anyone who wants to get the most out of their written communication. Covering everything from advice on how to write to your MP to tips about 'netiquette' and avoiding offensive blunders, it is a one-stop-shop for anyone who wants their writing to get results. Whether you're sending a reply to a formal invitation or a covering letter for a job application, Perfect Letters and Emails for All Occasions has all you need to make sure you get your message across elegantly and effectively. The Perfect series is a range of practical guides that give clear and straightforward advice on everything from getting your first job to choosing your baby's name. Written by experienced authors offering tried-and-tested tips, each book contains all you need to get it right first time.




Create the Perfect Brand


Book Description

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.




Fashion's Double


Book Description

Mere clothing is transformed into desirable fashion by the way it is represented in imagery. Fashion's Double examines how meanings are projected onto garments through their representation, whether in painting, photography, cinema or online fashion film, conveying identity and status, eliciting fascination and desire. With in-depth case studies including the work of Nick Knight and Helmut Newton, film examples such as The Hunger Games, music video Girl Panic by Duran Duran, and much more, this book analyses the interrelationship between clothing, identity, embodiment, representation and self-representation. Written for students and scholars alike, Fashion's Double will appeal to anyone studying fashion, cultural studies, art theory and history, photography, sociology, and film.