Trading & Entrepreneurs Magazine Issue 5


Book Description

Featuring Justin Cohen - International Author and Speaker. Justin shares his amazing journey as a coach, mentor, author and speaker with our readers. Other articles include Never Waste A Good Crisis Creating The Perfect Social Media Presence Understand How Your Customers Interact With Your Business and much more in this issue




The Entrepreneur’s Soulbook


Book Description

Entrepreneurship is the new engineering. Every person is either: an entrepreneur already, thinking of becoming one or wondering if something is wrong with him or her for not aspiring to become an entrepreneur. This book is for all of them. If you are either inheriting the wealth of the Ambanis or have nothing worth losing in life, you can go about entrepreneurship in just about any way. But for most people in between, entrepreneurship is an expensive decision. And so, we begin at the beginning. Is entrepreneurship your cup of tea? That is the singular question this book explores. I am tired of this 9 to 5 job; should I try entrepreneurship?… How do I convince my family?... Should I keep a side-job?... When will I be ready to take the plunge? The book explores many such real questions that haunt aspiring and first-time entrepreneurs.




The Age of Abnormal


Book Description

The cover design says it all: at first glance you see the world turned upside-down in a threatening stormy landscape, but on viewing the whole picture you see blue skies and, underlying the chaos, a new, exciting digital world. But how do we get from here to there? How do we achieve this transformation? That’s where the idea of ‘retooling’ comes in. The focus of The Age of Abnormal is very much on the practical – skills, training, action plans. It’s divided into three parts: how the virus has impacted us; the fundamentals of change; and the specific steps we need to take to thrive in the new world. A key message of the book is that the virus hasn’t changed absolutely everything but rather forced us to confront things that were already happening. The ‘job for life’, for example, was already long gone, but many of us still clung to the idea that we could achieve the holy grail of a safe, linear career in one organisation. It’s time to let go of that, says Wells: we update our mobile phones and our PCs and we need to keep updating our lives in the same way – our skills, our attitudes and our very selves. This is where the book really takes off: it goes far beyond the usual advice to get a new chair for your home office and otherwise try and pretend everything is normal. There certainly is detailed advice on homeworking and needed IT skills, along with much else, but these are seen as steps on the way to a far bigger goal: using this crisis as an opportunity to become the person you really want to be. A clear five-step model is followed: start with a vision of where you want to be; understand clearly where you are now; know what you need to change personally; get ready for the technological changes you will need; finally, when you’re ready, take transformative action or, to quote Wells: ‘Make your dreams come true, then go beyond that.’ It’s an easy read, written in a clear, accessible style and the ideas are illustrated with vivid, often humorous anecdotes and stories. Above all, The Age of Abnormal is practical. If you dread grappling with new technology, see only negatives in the current situation or simply are stuck for ideas on what to do next, you will find help here.




Information 2.0


Book Description

This textbook provides an overview of the digital information landscape and explains the implications of the technological changes for the information industry, from publishers and broadcasters to the information professionals who manage information in all its forms. This fully-updated second edition includes examples of organizations and individuals who are seizing on the opportunities thrown up by this once-in-a-generation technological shift providing a cutting-edge guide to where we are going both as information consumers and in terms of broader societal changes. Each chapter explores aspects of the information lifecycle, including production, distribution, storage and consumption and contains case studies chosen to illustrate particular issues and challenges facing the information industry. One of the key themes of the book is the way that organizations, public and commercial, are blurring their traditional lines of responsibility. Amazon is moving from simply selling books to offering the hardware and software for reading them. Apple still makes computer hardware but also manages one of the world’s leading marketplaces for music and software applications. Google maintains its position as the most popular internet search engine but has also digitized millions of copies of books from leading academic libraries and backed the development of the world’s most popular computing platform, Android. At the heart of these changes are the emergence of cheap computing devices for decoding and presenting digital information and a network which allows the bits and bytes to flow freely, for the moment at least, from producer to consumer. While the digital revolution is impacting on everyone who works with information, sometimes negatively, the second edition of Information 2.0 shows that the opportunities outweigh the risks for those who take the time to understand what is going on. Information has never been more abundant and accessible so those who know how to manage it for the benefit of others in the digital age will be in great demand. Readership: Students taking courses in library and information science, publishing and communication studies, with particular relevance to core modules exploring the information society and digital information. Academics and practitioners who need to get to grips with the new information environment.




App Empire


Book Description

A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!




The Digital Workplace


Book Description

Where do you work? We may answer this question with a physical location... but increasingly that is either only a partial truth, impossible to answer or just irrelevant. In this fascinating, highly personal investigation into work, Paul Miller challenges us rethink how and where we work today. Blending his own working career experiences, with those of organizations, Miller says it is the 'digital' in the workplace that now defines and shapes our working lives. Building on compelling stories from well-known organizations, Miller explains in a powerful narrative how every aspect of work is being transformed. This is an essential exploration of modern and future work that we can all relate to personally. Addiction, disappointment, liberation, slavery, speed - 'The Digital Workplace' is a captivating manifesto for work that lingers in the head and the heart. Paul Miller is a technology and social entrepreneur. He is CEO and Founder of the Digital Workplace Forum and the Intranet Benchmarking Forum and has been at the heart of the work and technology revolution for the last decade. He is the host of IBF Live, a monthly intranet media show, and Executive Producer and host of the annual IBF 24, which features 24 hours of the world's best intranets plus thought-provoking discussion on how work is being redesigned through technology. He has been featured in the Wall Street Journal, and wrote the best-selling book Mobilising the Power of What You Know. After an early career as a business journalist and speech writer, he published the influential WAVE magazine in 1990 and established The Empowerment Group in 1992, pioneering new approaches to communication within major organizations. In 1993, he co-founded the Ideas Cafe, a regular innovation event, shaped along social software lines during the early days of the web. Paul was one of the leaders of the innovative 'Fathers and Daughters Weekends'. He lives in London and has two daughters.




Leapfrogging


Book Description

“Leapfrogging is as much about the secrets of breakthrough leadership as it is about business innovation . . . loaded with fresh ideas and examples.” —Hans Middag, Director, Learning and Development, Randstad In his trailblazing debut, Soren Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace surprise—the new key to business breakthroughs. Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to “leapfrogging” —creating or doing something radically new or different that produces a significant leap forward. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the “messy” and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition. Kaplan’s Leapfrogging is the new handbook for the modern leader. “Superbly crafted, powerful in its simplicity, offering smart, actionable learning . . . Finally, a simple, holistic model that allows for breakthrough thinking and living.” —Mary Beth Robles, Vice President, Colgate-Palmolive “His campaigning for fearless innovation and flexibility is compelling.” —Publishers Weekly




Finance for Normal People


Book Description

Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals. The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility and high social status. It teaches financial facts and human behavior, including making cognitive and emotional shortcuts and avoiding cognitive and emotional errors such as overconfidence, hindsight, exaggerated fear, and unrealistic hope. And it guides us to banish ignorance, gain knowledge, and increase the ratio of smart to foolish behavior on our way to what we want. These lessons of behavioral finance draw on what we know about us-normal people-including our wants, cognition, and emotions. And they draw on the roles of these factors in saving and spending, portfolio construction, returns we can expect from our investments, and whether we can hope to beat the market. Meir Statman, a founder of behavioral finance, draws on his extensive research and the research of many others to build a unified structure of behavioral finance. Its foundation blocks include normal behavior, behavioral portfolio theory, behavioral life-cycle theory, behavioral asset pricing theory, and behavioral market efficiency.




Appify Your Business


Book Description

Are you exhausted and overwhelmed from running your small business? Discover app-based strategies to simplify your day-to-day operations. Are you an entrepreneur short on time and resources? Is the Struggle to streamline your workflow hitting your bottom line hard? As the Founder and CEO of SquareStack and Owner of several small businesses, Bill Furlong built his career by helping small and mid-sized businesses modernize their technology workflow and maximize profitability. Now he's here to show how to future-proof your business. Appify Your Business is your guide for finding and employing cloud tech solutions customized to your unique endeavor. Through real-world examples and practical steps, this book helps you take the uncertainty out of your app adaptation for a stress-free, profitable tomorrow.




From Impossible to Inevitable


Book Description

Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!