The Art Of Rhetoric


Book Description

In The Art of Rhetoric, Aristotle demonstrates the purpose of rhetoric—the ability to convince people using your skill as a speaker rather than the validity or logic of your arguments—and outlines its many forms and techniques. Defining important philosophical terms like ethos, pathos, and logos, Aristotle establishes the earliest foundations of modern understanding of rhetoric, while providing insight into its historic role in ancient Greek culture. Aristotle’s work, which dates from the fourth century B.C., was written while the author lived in Athens, remains one of the most influential pillars of philosophy and has been studied for centuries by orators, public figures, and politicians alike. HarperTorch brings great works of non-fiction and the dramatic arts to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperTorch collection to build your digital library.




Comparative Rhetoric


Book Description

In the first part of the book, George Kennedy explores analogies to human rhetoric in animal communication, possible rhetorical factors in the origin of human speech, and rhetorical conventions in traditionally oral societies in Australia, the South Pacific, Africa, and the Americas. Topics discussed include forms of reasoning, the function of metaphor, and the forms and uses of formal language. The second part of the book provides an account of rhetoric as understood and practiced in early literate societies in the Near East, China, India, Greece, and Rome, identifying unique or unusual features of Western discourse in comparison to uses elsewhere.




Effective Meetings


Book Description

This book shows that the value of group decision making lies in its ability to bring together people with a variety of different expertise and experiences. These techniques are applied to problems such as health care, homlessness and family violence.




The History and Theory of Rhetoric


Book Description

The History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to students. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. all the way to contemporary studies–such as the rhetoric of science and feminist rhetoric–this comprehensive text helps students understand how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students.







Organizational Rhetoric


Book Description

Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society




Apple, Inc


Book Description

On January 14, 2009, Steve Jobs, CEO of Apple Inc., announced he was taking a six-month medical leave of absence just nine days after he reassured the public that he would be continuing as CEO. The media and public feel misled and investors are wary of Apple's post-Jobs future. The issue for Apple is whether investors and the public are entitled to more information and, if so, how much?




On Rhetoric


Book Description

Publisher Description




Aristotle's Rhetoric


Book Description

In the field of philosophy, Plato's view of rhetoric as a potentially treacherous craft has long overshadowed Aristotle's view, which focuses on rhetoric as an independent discipline that relates in complex ways to dialectic and logic and to ethics and moral psychology. This volume, composed of essays by internationally renowned philosophers and classicists, provides the first extensive examination of Aristotle's Rhetoric and its subject matter in many years. One aim is to locate both Aristotle's treatise and its subject within the more general context of his philosophical treatment of other disciplines, including moral and political theory as well as poetics. The contributors also seek to illuminate the structure of Aristotle's own conception of rhetoric as presented in his treatise. The first section of the book, which deals with the arguments of rhetoric, contains essays by M. F. Burnyeat and Jacques Brunschwig. A section treating the status of the art of rhetoric features pieces by Eckart Schütrumpf, Jürgen Sprute, M. M. McCabe, and Glenn W. Most. Essays by John M. Cooper, Stephen Halliwell, and Jean-Louis Labarrière address topics related to rhetoric, ethics, and politics. The final section, on rhetoric and literary art, comprises essays by Alexander Nehamas and André Laks. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.




Strategic Ambiguities


Book Description

"Eisenberg′s book is refreshing, in addition to its theoretical merits, for the presence of a distinctive human voice, unafraid to express passion, anger and hope. Readers will benefit enormously from the substance of his book, but also from its form." —HUMAN RELATIONS In Strategic Ambiguities: Essays on Communication, Organization, and Identity, Eric M. Eisenberg, an internationally recognized leader in the theory and practice of organizational communication, collects and reflects upon more than two decades of his writing. Strategic Ambiguities is a provocative journey through the development of a new aesthetics of communication that rejects fundamentalisms and embraces a contingent, life-affirming worldview. Strategic Ambiguities: Explores the role of language and communication in the construction of social structures and personal identities. Provides a useful intellectual and historical context for students through framing chapters and head notes developed especially for this volume. Chronicles the historical development of an important argument about communicating and organizing through the sustained focus on a single theorist. Intended Audience: This text is designed for advanced undergraduate and graduate courses such as Organizational Communication, Communication Theory, and Organizational Behavior in the fields of Communication, Business & Management, and Educational Leadership. "This collection of essays is insightful, thought-provoking, and forward-looking. Eric Eisenberg takes on challenging positions, writes in a cogent and accessible manner, and always stimulates new scholarship. This work will be an important teaching tool, not just for the innovative content of the writing, but also for the historical narrative of organizational communication embedded in it." —Steve May, University of North Carolina at Chapel Hill "Lay audiences will find the text rich with evocative narratives even as the theoretical moves will engage students and teacher-scholars. This edited compilation is likely to serve as a springboard for future inquiry and an invaluable resource for teaching and learning in undergraduate and graduate communication courses." —THE REVIEW OF COMMUNICATION