› › Applying Metalytics To Measure Customer Experience In The Metaverse

Applying Metalytics to Measure Customer Experience in the Metaverse

Author : Bathla, Devesh

Publisher : IGI Global

Page : 255 pages

File Size : 45,76 MB

Release : 2022-06-24

Category : Business & Economics

ISBN : 1668461358

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Book Description

In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.



Applications of Neuromarketing in the Metaverse

Author : Gupta, Monika

Publisher : IGI Global

Page : 365 pages

File Size : 23,39 MB

Release : 2023-05-22

Category : Business & Economics

ISBN : 1668481529

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Book Description

The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.



Influencer Marketing Applications Within the Metaverse

Author : Bansal, Rohit

Publisher : IGI Global

Page : 353 pages

File Size : 39,47 MB

Release : 2023-05-22

Category : Business & Economics

ISBN : 1668489007

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Book Description

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.





Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach

Author : Singla, Babita

Publisher : IGI Global

Page : 306 pages

File Size : 44,87 MB

Release : 2024-02-26

Category : Computers

ISBN :

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Book Description

In the era of the metaverse, a big challenge permeates the digital landscape—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.



New Business Frontiers in the Metaverse

Author : Inder, Shivani

Publisher : IGI Global

Page : 317 pages

File Size : 15,40 MB

Release : 2024-05-13

Category : Business & Economics

ISBN :

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Book Description

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.



Transforming Education with Virtual Reality

Author : Reena Malik

Publisher : John Wiley & Sons

Page : 290 pages

File Size : 46,28 MB

Release : 2024-01-30

Category : Education

ISBN : 1394200471

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Book Description

TRANSFORMING EDUCATION WITH VIRTUAL REALITY The book provides an in-depth and comprehensive knowledge reviewof the use of virtual reality in the education industry and businesses. Virtual reality (VR) technology has thoroughly transformed education by providing engaging and immersive ways for students to experience their education and by offering visual learning, creative development, etc., to enhance their studies. Moreover, with increasing accessibility, both students and educators can utilize it for effective teaching and learning. By embracing this VR-related technology, teachers can transform traditional classrooms into lively ones. Businesses can also leverage VR for skilling, up-skilling, and re-skilling. This book is divided into two parts. Part I discusses the opportunities, challenges, and application of VR technology, and Part II focuses on reimagining education with the metaverse. Readers will find in this book: a description of the relationship between virtual reality and student behavior; a review of VR-enabled tools and techniques for an immersive environment; a discussion on VR in the context of vocational education by developing a conceptual framework and roadmap for its adoption; an overview of the advantages, disadvantages, and mechanisms of VR through a detailed analysis showing a comparison of the strong and weak points of the technologies being used in education; a look at the future of learning in the context of VR; a description of the relevance of VR in emerging economies with the help of bibliometric analysis and discusses its future potential; a review of Metaverse as a new education avatar showcasing diverse educational experiences and how to reimagine teaching; an explanation of the relevance of emerging digital technologies in upskilling employees in fashion retail to impart an immersive experience for customers; a proposed framework for mapping the use of VR for students with autistic spectrum disorder (ASD). Audience The book is designed for information technologists, educational researchers, teachers, policymakers, government officials, and business managers.



Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Author : Keikhosrokiani, Pantea

Publisher : IGI Global

Page : 428 pages

File Size : 32,88 MB

Release : 2023-04-05

Category : Computers

ISBN : 1668470314

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Book Description

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.



Emerging Technologies and the Application of WSN and IoT

Author : Shalli Rani

Publisher : CRC Press

Page : 281 pages

File Size : 30,21 MB

Release : 2024-04-30

Category : Computers

ISBN : 1040000614

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Book Description

The Internet of Things (IoT) has numerous applications, including smart cities, industries, cloud-based apps, smart homes, and surveillance. The Internet of Things (IoT) enables smarter living by connecting devices, people, and objects. As networking became a crucial aspect of the Internet, rigorous design analysis led to the development of new research areas. The Internet of Things has revolutionized daily living in countless ways. It enables communication between buildings, people, portable gadgets, and vehicles, facilitating mobility. Smart cities and cloud-based data have transformed corporate practices. With billions of connected gadgets, everything will soon be able to communicate remotely. IoT networks, whether public or private, rely significantly on machine learning and software-defined networking. Indian and other governments have approved various research projects on IoT-based networking technologies. This field of study will significantly impact society in the future. Researchers are concerned about the many application areas and driving forces behind smart cities. The authors aim to provide insights into software-defined networking, artificial intelligence, and machine learning technologies used in IoT and networking. The framework focuses on practical applications and infrastructures. The book includes practical challenges, case studies, innovative concepts, and other factors that impact the development of realistic scenarios for smart surveillance. It also highlights innovative technology, designs, and algorithms that can accelerate the creation of smart city concepts. This resource includes real-world applications and case studies for smart city technology, enormous data management, and machine learning prediction, all with confidentiality and safety problems.



Lean Six Sigma 4.0 for Operational Excellence Under the Industry 4.0 Transformation

Author : Rajeev Rathi

Publisher : CRC Press

Page : 140 pages

File Size : 11,22 MB

Release : 2023-10-12

Category : Technology & Engineering

ISBN : 1000961079

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Book Description

This book presents innovative breakthroughs in operational excellence that can solve the operational issues of smart factories. It illustrates various tools and techniques of Lean Six Sigma 4.0 and details their suitability for manufacturing and service systems. Lean Six Sigma 4.0 for Operational Excellence Under the Industry 4.0 Transformation provides technological advancement in operational excellence and offers a framework to integrate Lean Six Sigma and Industry 4.0. The book is a guide to dealing with new operational challenges and explains how to use Industrial IoT, Sensors, and AI to collect real-time data on the shop floor. While focusing on developing a toolset for Lean Six Sigma 4.0, this book also presents the enabling factors to adopt Lean Six Sigma 4.0 in the manufacturing and service sectors. The book will help industrial managers, practitioners, and researchers on the path of process improvement in modern-day industries.