Modern Architecture


Book Description

In 1896, Otto Wagner's "Modern Architecture" shocked the European architectural community with its impassioned plea for an end to eclecticism and for a "modern" style suited to contemporary needs and ideals, utilizing the nascent constructional technologies and materials. Through the combined forces of his polemical, pedagogical, and professional efforts, this determined, newly appointed professor at the Vienna Academy of Fine Arts emerged in the late 1890s - along with such contemporaries as Charles Rennie Mackintosh in Glasgow and Louis Sullivan in Chicago - as one of the leaders of the revolution soon to be identified as the "Modern Movement." Wagner's historic manifesto is now presented in a new English translation - the first in almost ninety years - based on the expanded 1902 text and noting emendations made to the 1896, 1898, and 1914 editions. In his introduction, Dr. Harry Mallgrave examines Wagner's tract against the backdrop of nineteenth-century theory, critically exploring the affinities of Wagner's revolutionary élan with the German eclectic debate of the 1840s, the materialistic tendencies of the 1870s and 1880s, and the emerging cultural ideology of modernity. Modern Architecture is one of those rare works in the literature of architecture that not only proclaimed the dawning of a new era, but also perspicaciously and cogently shaped the issues and the course of its development; it defined less the personal aspirations of one individual and more the collective hopes and dreams of a generation facing the sanguine promise of a new century




Graphic Design and Architecture, A 20th Century History


Book Description

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.




Intentions in Architecture


Book Description

The chief focus of the book is on the symbolic and linguistic. The purpose is to develop an integrated theory of architectural description and architectural intention (and this includes the intention of the user as well as that of the designer), insofar as architecture is an art. Norberg-Schulz is a practicing architect; his buildings stand in several countries; and he elucidates the nature of architectural reality with a practiced eye and from a practical viewpoint. Although the methods and theory that his book develops are uncompromisingly rigorous and tightly formed, they are everywhere related to actual building, through specific examples and through the use of over 100 photographs. The structure that Norberg-Schulz has fashioned is surely one of the most impressive intellectual edifices that any architect has ever produced. The materials that are organically worked into it include Gestalt psychology, the mechanics of perception, information theory, modern analytic philosophy, and in particular, linguistic analysis, and the general theory of signs and symbols. The result, however, is not an eclectic hodge-podge; all these materials have their place and purpose; none is applied extraneously for "show" or purely decorative effect. And all this divergent material had to be joined according to plan within formal bounds in order to produce a theory with equally divergent applications: one that can treat not only of the aesthetics of architecture but equally well of its social, psychological, and cultural effects. The chief focus of the book is on the symbolic and linguistic. The purpose is to develop an integrated theory of architectural description and architectural intention (and this includes the intention of the user as well as that of the designer), insofar as architecture is an art.




Manhattan Manners


Book Description

"Manhattan Manners: Architecture and Style, 1850-1900 mines a wealth of vintage photographs, maps, and historic periodicals to recreate the era during which the characteristics that distinguish Manhattan as a city to this day-innovation, eclecticism, peripatetic fashion, and a dizzying pace of commercial and real estate development-were formed. A depiction and an assessment of New York City in the second half of the Nineteenth Century, Manhattan Manners is a tour of a quintessentially urban American place from its great public parks, squares, monuments, and fashionable boulevards to its ever-changing neighborhoods of private town houses, brownstones, luxury apartments, and tenement buildings."--Publisher's description.




Architecture


Book Description




The Architecture of Landscape, 1940-1960


Book Description

The Architecture of Landscape, 1940-1960 provides a groundbreaking collection of worldwide perspectives on a vital and underappreciated era of landscape architecture. It is also the first critical assessment of this period, with information and insight previously unavailable to English-language readers.




Key Houses of the Twentieth Century


Book Description

Featuring over 100 of the most significant and influential houses of the twentieth century, For each of the houses included there are numerous, accurate scale plans showing each floor, together with elevations, sections and site plans where appropriate. All of these have been specially drawn for this book and are based on the most up-to-date information and sources.




California Crazy


Book Description

Shows gas stations, cafes, businesses, and roadside stands in California designed to look like giant animals, machinery, and objects, as well as foreign architecture.




Modern Architecture


Book Description

Modern Architecture: The Basics examines technological, stylistic, socio-political, and cultural changes that have transformed the history of architecture since the late 18th century. Broad definitions of modernity and postmodernity introduce the book, which comprises 24 short thematic chapters looking at the concepts behind the development of modern and postmodern architecture. These include major historical movements, key figures, and evolving building typologies. There is also an emphasis on the changing city during the 19th and 20th centuries. Approaches to representation and its impacts on architecture are studied, along with the changing global role of architecture as cultural expression. The book introduces new topics, including gender, race, postcolonialism, and indigeneity. An undaunting, contemporary, and inclusive account of modern architectural history, this is a must-read for all students of architecture as well as those outside the discipline approaching the subject for the first time.




Graphic Icons


Book Description

Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.