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Artificial Intelligence Marketing and Predicting Consumer Choice

Author : Steven Struhl

Publisher : Kogan Page Publishers

Page : 273 pages

File Size : 36,58 MB

Release : 2017-04-03

Category : Business & Economics

ISBN : 0749479566

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Book Description

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.



Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich

Publisher : IGI Global

Page : 464 pages

File Size : 47,88 MB

Release : 2024-05-13

Category : Business & Economics

ISBN :

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Book Description

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.



Data Science

Author : Vijay Kotu

Publisher : Morgan Kaufmann

Page : 570 pages

File Size : 11,91 MB

Release : 2018-11-27

Category : Computers

ISBN : 0128147628

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Book Description

Learn the basics of Data Science through an easy to understand conceptual framework and immediately practice using RapidMiner platform. Whether you are brand new to data science or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Science has become an essential tool to extract value from data for any organization that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, engineers, and analytics professionals and for anyone who works with data. You'll be able to: - Gain the necessary knowledge of different data science techniques to extract value from data. - Master the concepts and inner workings of 30 commonly used powerful data science algorithms. - Implement step-by-step data science process using using RapidMiner, an open source GUI based data science platform Data Science techniques covered: Exploratory data analysis, Visualization, Decision trees, Rule induction, k-nearest neighbors, Naïve Bayesian classifiers, Artificial neural networks, Deep learning, Support vector machines, Ensemble models, Random forests, Regression, Recommendation engines, Association analysis, K-Means and Density based clustering, Self organizing maps, Text mining, Time series forecasting, Anomaly detection, Feature selection and more... - Contains fully updated content on data science, including tactics on how to mine business data for information - Presents simple explanations for over twenty powerful data science techniques - Enables the practical use of data science algorithms without the need for programming - Demonstrates processes with practical use cases - Introduces each algorithm or technique and explains the workings of a data science algorithm in plain language - Describes the commonly used setup options for the open source tool RapidMiner



Artificial Intelligence for Marketing

Author : Jim Sterne

Publisher : John Wiley & Sons

Page : 373 pages

File Size : 11,51 MB

Release : 2017-08-14

Category : Business & Economics

ISBN : 1119406331

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Book Description

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.



Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Author : Chkoniya, Valentina

Publisher : IGI Global

Page : 653 pages

File Size : 41,63 MB

Release : 2021-06-25

Category : Computers

ISBN : 1799869865

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Book Description

The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.



Machine Learning and Cognitive Science Applications in Cyber Security

Author : Khan, Muhammad Salman

Publisher : IGI Global

Page : 338 pages

File Size : 26,63 MB

Release : 2019-05-15

Category : Computers

ISBN : 1522581014

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Book Description

In the past few years, with the evolution of advanced persistent threats and mutation techniques, sensitive and damaging information from a variety of sources have been exposed to possible corruption and hacking. Machine learning, artificial intelligence, predictive analytics, and similar disciplines of cognitive science applications have been found to have significant applications in the domain of cyber security. Machine Learning and Cognitive Science Applications in Cyber Security examines different applications of cognition that can be used to detect threats and analyze data to capture malware. Highlighting such topics as anomaly detection, intelligent platforms, and triangle scheme, this publication is designed for IT specialists, computer engineers, researchers, academicians, and industry professionals interested in the impact of machine learning in cyber security and the methodologies that can help improve the performance and reliability of machine learning applications.



AI-Powered Social Media Marketing 2025

Author : Jason P Anderson

Publisher : Jason P Anderson

Page : 121 pages

File Size : 30,54 MB

Release : 2024-10-15

Category : Computers

ISBN :

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Book Description

Have you ever wondered how some brands effortlessly dominate social media while others struggle to gain visibility? In today’s fast-paced digital landscape, harnessing the power of artificial intelligence (AI) is no longer just an option; it is essential for success. This guide dives deep into the intersection of AI and social media marketing, revealing how you can leverage cutting-edge technologies to transform your online presence and drive significant revenue. Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics. With a focus on practical applications, you will learn how to automate tasks, create compelling content, and use data-driven insights to refine your strategies. Whether you are an entrepreneur, marketer, or content creator, these insights will empower you to make smarter decisions and boost your earnings. Delve into platform-specific strategies for maximizing profits on popular social media channels. Gain insights on how to optimize your presence on Facebook, Instagram, TikTok, and more by utilizing AI to drive engagement, enhance targeting, and increase conversion rates. With practical tips and techniques, you will learn how to monetize your efforts through ads, e-commerce, influencer marketing, and more. In addition to practical applications, this guide addresses the ethical considerations of using AI in social media marketing. Understand the importance of data privacy and transparency in building trust with your audience, ensuring long-term loyalty and success. Prepare to unlock new revenue streams and elevate your marketing strategy by embracing the potential of AI in social media. This comprehensive resource equips you with the knowledge and tools necessary to navigate the evolving landscape of digital marketing, ensuring you remain competitive and profitable. Embrace AI, transform your marketing efforts, and achieve the success you’ve always envisioned.



Advances in Artificial Intelligence-based Technologies

Author : Maria Virvou

Publisher : Springer Nature

Page : 241 pages

File Size : 32,7 MB

Release : 2021-10-02

Category : Technology & Engineering

ISBN : 3030805719

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Book Description

With the 4th Industrial Revolution ongoing and human societal organization being restructured into, so-called, “Society 5.0”, the field of Artificial Intelligence and related technologies is growing continuously and rapidly, developing in both itself and towards applications in many other disciplines. Researchers worldwide aim at incorporating cognitive abilities into machines, such as learning and problem solving. When machines and software systems have been enhanced with Artificial Intelligence components, they become better and more efficient at performing tasks. Consequently, Artificial Intelligence stands out as a research discipline due to its worldwide pace of growth in both theoretical advances and areas of application, while achieving very high rates of success and promising major impact in science, technology and society. The book at hand aims at exposing its readers to some of the most significant Advances in Artificial Intelligence Theory, Tools and Methodologies as well as Artificial Intelligence-based Applications and Services. The book consists of an editorial note and an additional eleven (11) chapters, all invited from authors who work on the corresponding chapter theme and are recognized for their significant research contributions. In more detail, the chapters in the book are organized into three parts, namely (i) Advances in Artificial Intelligence Tools and Methodologies, (ii) Advances in Artificial Intelligence-based Applications and Services, and (iii) Theoretical Advances in Computation and System Modeling. This research book is directed towards professors, researchers, scientists, engineers and students in Artificial Intelligence-related disciplines. It is also directed towards readers who come from other disciplines and are interested in becoming versed in some of the most recent Artificial Intelligence-based technologies. An extensive list of bibliographic references at the end of each chapter guides the readers to probe further into the application areas of interest to them.



Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Author : Gigauri, Iza

Publisher : IGI Global

Page : 478 pages

File Size : 12,39 MB

Release : 2023-06-26

Category : Business & Economics

ISBN : 1668486830

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Book Description

The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.



Riding the Dragon

Author : Barrett Williams

Publisher : Barrett Williams

Page : 117 pages

File Size : 41,21 MB

Release : 2024-08-26

Category : Technology & Engineering

ISBN :

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Book Description

**Unlock the Future with “Riding the Dragon”** Dive into the thrilling world of Artificial Intelligence and discover the transformative power of Human-AI partnerships with “Riding the Dragon.” This eBook is your comprehensive guide to understanding how AI is not just a tool, but a game-changer for industry, creativity, and daily life. **Revolutionize Your Perspective** “Riding the Dragon” begins with an introduction to Human-AI partnerships, tracing the fascinating evolution of AI technology. Embark on a journey through historical contexts and the latest advancements in autonomous systems and natural language processing. **Master Human-AI Collaboration** Explore the dynamic interplay between human skills and AI capabilities. From enhancing decision-making to fostering creativity and emotional intelligence, this eBook illustrates how AI can amplify human potential. Discover how AI is automating repetitive tasks, revolutionizing project management, and boosting communication and collaboration in the modern workplace. **Navigate Ethical and Psychological Dimensions** Unravel the complexities of data privacy, AI biases, and the imperative for accountability and transparency in AI use. Understand the psychological barriers, such as trust and job displacement fears, and learn strategies to embrace AI-driven change confidently. **Leverage AI for Personal and Professional Growth** “Riding the Dragon” showcases AI-driven personal productivity tools—from smart assistants to personalized health applications. Delve into real-world case studies in healthcare, finance, and education, illustrating the profound impact of successful Human-AI collaborations. **Stay Ahead with Regulatory Insights and Future Trends** Gain insights into international AI policies, industry-specific regulations, and future legislative trends. Stay ahead of the curve with predictions for the next decade, advancements in AI research, and the growth of AI startups. **Prepare for the AI-Ready Workforce** Equip yourself with the knowledge of essential skills, training programs, and the importance of lifelong learning. This eBook emphasizes cross-disciplinary knowledge integration, ensuring you are ready for the hybrid future of work. **Reflect, Innovate, and Thrive** Conclude your journey with reflections on Human-AI partnerships and practical guidance on innovating with AI tools and techniques. “Riding the Dragon” provides the encouragement and insights you need to prepare for an AI-augmented world and thrive in it. Embark on this enlightening exploration and position yourself at the forefront of the AI revolution with “Riding the Dragon.” Your future is now.