Just Ask a Woman


Book Description

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.




Ask Any Woman


Book Description




Women Don't Ask


Book Description

The groundbreaking classic that explores how women can and should negotiate for parity in their workplaces, homes, and beyond When Linda Babcock wanted to know why male graduate students were teaching their own courses while female students were always assigned as assistants, her dean said: "More men ask. The women just don't ask." Drawing on psychology, sociology, economics, and organizational behavior as well as dozens of interviews with men and women in different fields and at all stages in their careers, Women Don't Ask explores how our institutions, child-rearing practices, and implicit assumptions discourage women from asking for the opportunities and resources that they have earned and deserve—perpetuating inequalities that are fundamentally unfair and economically unsound. Women Don't Ask tells women how to ask, and why they should.




God Conversations


Book Description

How do I know it's God? is one of the most commonly asked questions of new and mature Christians alike, and the aim of God Conversations is to both equip and inspire the reader and show them that hearing the voice of the Spirit is accessible to everyone who chooses to follow Jesus. Most Christians know that God speaks, yet struggle with how to recognise his voice in their everyday lives. What does God's voice sound like? How do we know if what we're hearing is from God? Stories of God talking to his people abound throughout the Bible, but we usually only get the highlights. We read; "And God said to Joseph; 'Go to Egypt'," and then; "Mary and Joseph left for Egypt." We don't get a blow-by-blow description of how God spoke. We don't receive a detailed explanation of how they knew it was God, and we don't get to see what was going on inside their heads as they acted on what they'd heard. In God Conversations, international speaker and pastor Tania Harris shares insights from her own journey about hearing God's voice. You'll get to eavesdrop on some contemporary conversations with God in the light of his communication with the ancient characters of the Bible. Part memoir, part teaching, this unique and creative collection of stories will help you to recognise God's voice when he speaks and how to respond when you do.




When Women Speak...


Book Description

The twentieth century should be remembered in missions as the time when women got lost. Over that time, the voices of women missionaries, leaders, and facilitators of new Christian movements were all too often excluded from missiological discourse and strategic mission discussion. It is hoped that this book signals a revival in the contribution of women to mission in a way that values what they have to offer.




Quit Like a Woman


Book Description

NEW YORK TIMES BESTSELLER • “An unflinching examination of how our drinking culture hurts women and a gorgeous memoir of how one woman healed herself.”—Glennon Doyle, #1 New York Times bestselling author of Untamed “You don’t know how much you need this book, or maybe you do. Either way, it will save your life.”—Melissa Hartwig Urban, Whole30 co-founder and CEO The founder of the first female-focused recovery program offers a groundbreaking look at alcohol and a radical new path to sobriety. We live in a world obsessed with drinking. We drink at baby showers and work events, brunch and book club, graduations and funerals. Yet no one ever questions alcohol’s ubiquity—in fact, the only thing ever questioned is why someone doesn’t drink. It is a qualifier for belonging and if you don’t imbibe, you are considered an anomaly. As a society, we are obsessed with health and wellness, yet we uphold alcohol as some kind of magic elixir, though it is anything but. When Holly Whitaker decided to seek help after one too many benders, she embarked on a journey that led not only to her own sobriety, but revealed the insidious role alcohol plays in our society and in the lives of women in particular. What’s more, she could not ignore the ways that alcohol companies were targeting women, just as the tobacco industry had successfully done generations before. Fueled by her own emerging feminism, she also realized that the predominant systems of recovery are archaic, patriarchal, and ineffective for the unique needs of women and other historically oppressed people—who don’t need to lose their egos and surrender to a male concept of God, as the tenets of Alcoholics Anonymous state, but who need to cultivate a deeper understanding of their own identities and take control of their lives. When Holly found an alternate way out of her own addiction, she felt a calling to create a sober community with resources for anyone questioning their relationship with drinking, so that they might find their way as well. Her resultant feminine-centric recovery program focuses on getting at the root causes that lead people to overindulge and provides the tools necessary to break the cycle of addiction, showing us what is possible when we remove alcohol and destroy our belief system around it. Written in a relatable voice that is honest and witty, Quit Like a Woman is at once a groundbreaking look at drinking culture and a road map to cutting out alcohol in order to live our best lives without the crutch of intoxication. You will never look at drinking the same way again.




237 Intimate Questions Every Woman Should Ask a Man


Book Description

Revised and updated for the millennium, this book offers women a way to really get to know the men in their lives. And the best part, 237 Intimate Questions also gives you the answers -- many that will astound you.




The Secret History of a Woman Patient


Book Description

Front Cover -- Contents -- About the Author -- Acknowledgements -- Introduction -- 1. Discovery -- 2. Testing -- 3. The verdict -- 4. Time out -- 5. Decisions -- 6. Revelations -- 7. Inpatient -- 8. Mirrors and masks -- 9. Aftercare -- 10. Disconnected -- 11. Predictions -- 12. Soul sisters -- 13. Side-effects -- 14. One eye on the music -- 15. Outpatient -- 16. Understanding -- Afterword -- Further reading -- Back Cover




Why Women Don't Ask


Book Description

Did you know that by failing to negotiate her starting salary for her first job, a woman may sacrifice over a half a million pounds in earnings by the end of her career? Yet, as research reveals, men are four times as likely to ask for higher pay than are women with the same qualifications. In this eye-opening book, Linda Babcock and Sara Laschever draw on research in psychology, sociology, economics and organisational behaviour as well as dozens of interviews to explore the personal and societal reasons why women seldom ask for what they need, want and deserve at work and at home. Why Women Don't Ask - a sensation when published in the US in 2003 - is a call to arms that will help you recognise the ways in which our culture perpetuates inequalities - and how you can begin to overcome them.




The Nice Guys' Guide to Getting Girls - You Can Be a Nice Guy and Still Attract Women!


Book Description

In the highly anticipated sequel to their smash hit The Nice Guys' Guide to Getting Girls, John Fate offers his latest findings on how to meet women on online dating sites, the keys to meeting women at parties and social events, how to confidentally approach groups of women, how to keep that conversation flowing, and much more.