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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Author : Harlan E. Spotts

Publisher : Springer

Page : 386 pages

File Size : 31,42 MB

Release : 2014-11-10

Category : Business & Economics

ISBN : 3319118455

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Book Description

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​





Trade Promotion Strategies

Author : Claude Cellich

Publisher : Business Expert Press

Page : 228 pages

File Size : 22,47 MB

Release : 2012-01-13

Category : Business & Economics

ISBN : 1606492306

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Book Description

New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.



International Marketing Strategy

Author : Frank Bradley

Publisher : Pearson Education

Page : 452 pages

File Size : 42,64 MB

Release : 2005

Category : Business & Economics

ISBN : 9780273686880

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Book Description

This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.







Marketing Management

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 331 pages

File Size : 36,71 MB

Release : 2023-03-20

Category : Business & Economics

ISBN :

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Book Description

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.



Marketing Management by Dr. F. C. Sharma (eBook)

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 332 pages

File Size : 17,28 MB

Release : 2020-12-12

Category : Business & Economics

ISBN :

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Book Description

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.



Fundamentals of Marketing Concepts

Author : Dr.M.Suresh

Publisher : Leilani Katie Publication

Page : 239 pages

File Size : 19,16 MB

Release : 2024-06-06

Category : Business & Economics

ISBN : 9363486281

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Book Description

Dr.M.Suresh, Assistant Professor & Research Supervisor, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India. Dr.J.Saradha, Assistant Professor & Head, Department of Management Studies, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India. Dr.R.Santhi, Assistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, India.