Attention All Shipping


Book Description

This solemn, rhythmic intonation of the shipping forecast on BBC radio is as familiar as the sound of Big Ben chiming the hour. Since its first broadcast in the 1920s it has inspired poems, songs and novels in addition to its intended objective of warning generations of seafarers of impending storms and gales. Sitting at home listening to the shipping forecast can be a cosily reassuring experience. There's no danger of a westerly gale eight, veering southwesterly increasing nine later (visibility poor) gusting through your average suburban living room, blowing the Sunday papers all over the place and startling the cat. Yet familiar though the sea areas are by name, few people give much thought to where they are or what they contain. In ATTENTION ALL SHIPPING Charlie Connelly wittily explores the places behind the voice, those mysterious regions whose names seem often to bear no relation to conventional geography. Armchair travel will never be the same again.




Attention! This Book Will Make You Money


Book Description

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.




The Psychology of Attention


Book Description

In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field contains a bewildering array of findings, and empirical progress has not been matched by consensus on major theoretical issues. The Psychology of Attention presents a systematic review of the main lines of research on attention; the topics range from perception of threshold stimuli to memory storage and decision making. The book develops empirical generalizations about the major issues and suggests possible underlying theoretical principles. Pashler argues that widely assumed notions of processing resources and automaticity are of limited value in understanding human information processing. He proposes a central bottleneck for decision making and memory retrieval, and describes evidence that distinguishes this limitation from perceptual limitations and limited-capacity short-term memory.




A Journey


Book Description

In 1997, Tony Blair won the biggest Labour victory in history to sweep the party to power and end 18 years of Conservative government. He has been one of the most dynamic leaders of modern times; few British prime ministers have shaped the nation's course as profoundly as Blair during his ten years in power, and his achievements and his legacy will be debated for years to come. Now his memoirs reveal in intimate detail this unique political and personal journey, providing an insight into the man, the politician and the statesman, and charting successes, controversies and disappointments with an extraordinary candour.




Effortless Attention


Book Description

The phenomena of effortless attention and action and the challenges they pose to current cognitive models of attention and action.




Attention All Passengers


Book Description

A Fast Food Nation for the airline industry, Attention All Passengers is a shocking and important exposé revealing the real state of the “friendly skies” in which we fly. Award-winning Consumer Reports travel journalist William McGee, a former editor of the Consumer Reports Travel Letter, spent nearly seven years in airline flight operations management, and what he learned was less than uplifting. From TSA power grabs and an endemic lack of oversight to legislative battles and lobbying boondoggles to antiquated flight patterns and outsourced maintenance workers, the airlines and the Government are in cahoots, conspiring to turn a profit any way they can, no matter who has to pay the price. A provocative and hard-hitting call to action, Attention All Passengers will explode all our previous misconceptions about the airline industry.




Attention, Girls!


Book Description

Foreword Magazine Book of the Year Finalist, Juvenile Non-Fiction Moonbeam Children's Book Award for Health Issues (Gold) An Honors NAPPA (National Parenting Publications Awards) winner Washington Book Publishers' 2010 Book Design & Effectiveness Award, First Place for Illustrated Text Meet Maddie. She sometimes forgets her homework, and she daydreams in class. She's smart and helpful. She doesn't bother other kids and she never ever gets into trouble! So, could she really have AD/HD? With Attention, Girls! you'll meet other girls with AD/HD just like you and you'll learn lots of ways to take charge of your life. This book has tons of strategies and tips for you to: Learn all about AD/HD Get organized Pay attention Make and keep friends Deal with your emotions Understand medication And so much more! So get reading and soon you'll get back to the business of being you! Empowering, practical, and straightforward, Attention, Girls! gives girls the skills to take charge of their ADHD and their lives.




The Shipping Forecast


Book Description

The rhythmic lullaby of ‘North Utsire, South Utsire’ has been lulling the nation’s insomniacs to sleep for over 90 years. It has inspired songs, poetry and imaginations across the globe – as well as providing a very real service for the nation’s seafarers who might fall prey to storms and gales. It has inspired everyone from Seamus Heaney to Radiohead, and from Radio 4 announcers to the writers of Keeping Up Appearances. In 1995, a plan to move the late-night broadcast by just 12 minutes caused a national outcry and was ultimately scrapped. Published with Radio 4 and the Met Office, The Shipping Forecast is the official miscellany for seafarers and armchair travellers alike. It features fascinating facts alongside lyrics from Seamus Heaney, Carol Ann Duffy, Radiohead and more. From the places themselves – how they got their names, what’s happened there through the ages – to the poems and parodies that it’s inspired, this is a beautifully evocative tribute to one of Britain's – and Radio 4's – best-loved broadcasts.




Getting Attention


Book Description

This high-tech insider's guide to business success offers a savvy and innovative way for getting a message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced high-tech world of communications. Readers learn how to leverage a new spectrum of new and often free technologies to distinguish their products or services.




The Handbook of Attention


Book Description

An authoritative overview of current research on human attention, emphasizing the relation between cognitive phenomena observed in the laboratory and in the real world. Laboratory research on human attention has often been conducted under conditions that bear little resemblance to the complexity of our everyday lives. Although this research has yielded interesting discoveries, few scholars have truly connected these findings to natural experiences. This book bridges the gap between “laboratory and life” by bringing together cutting-edge research using traditional methodologies with research that focuses on attention in everyday contexts. It offers definitive reviews by both established and rising research stars on foundational topics such as visual attention and cognitive control, underrepresented domains such as auditory and temporal attention, and emerging areas of investigation such as mind wandering and embodied attention. The contributors discuss a range of approaches and methodologies, including psychophysics, mental chronometry, stationary and mobile eye-tracking, and electrophysiological and functional brain imaging. Chapters on everyday attention consider such diverse activities as driving, shopping, reading, multitasking, and playing videogames. All chapters present their topics in the same overall format: historical context, current research, the possible integration of laboratory and real-world approaches, future directions, and key and outstanding issues. Contributors Richard A. Abrams, Lewis Baker, Daphne Bavelier, Virginia Best, Adam B. Blake, Paul W. Burgess, Alan D. Castel, Karen Collins, Mike J. Dixon, Sidney K. D'Mello, Julia Föcker, Charles L. Folk, Tom Foulsham, Jonathan A. Fugelsang, Bradley S. Gibson, Matthias S. Gobel, Davood G. Gozli, Arthur C. Graesser, Peter A. Hancock, Kevin A. Harrigan, Simone G. Heideman, Cristy Ho, Roxane J. Itier, Gustav Kuhn, Michael F. Land, Mallorie Leinenger, Daniel Levin, Steven J. Luck, Gerald Matthews, Daniel Memmert, Stephen Monsell, Meeneley Nazarian, Anna C. Nobre, Andrew M. Olney, Kerri Pickel, Jay Pratt, Keith Rayner, Daniel C. Richardson, Evan F. Risko, Barbara Shinn-Cunningham, Vivian Siu, Jonathan Smallwood, Charles Spence, David Strayer, Pedro Sztybel, Benjamin W. Tatler, Eric T. Taylor, Jeff Templeton, Robert Teszka, Michel Wedel, Blaire J. Weidler, Lisa Wojtowicz, Jeremy M. Wolfe, Geoffrey F. Woodman