Authenticity, Non-Places and the Neoliberal Self


Book Description

Seminar paper from the year 2017 in the subject Sociology - Culture, Technology, Nations, grade: 1, University of Vienna, language: English, abstract: When does something start to be authentic and when does it end? Why is authenticity a very positively connotated word? Why do tourists seek real, authentic places and people (individuals and ethnic groups)? And what do they declare or accept as authentic? Can something be authentic as soon as it gets commodified? In my work, I would like to answer these questions by drawing on the concepts of authenticity, ethnicity, as well as, the dimensions and the paradoxes of globalization. In my opinion, authenticity is a term which suggests that something /somebody is/ has “real” culture, history and social life, although authenticity doesn’t have to be something historical. Therefore, the opposite must be something with no history and no vital social life, no individual, personal or historical relation to the place. I think these are the so called “non-places”. According to Marc Augé these places (Non-Lieux) are producing solitude and are following the capitalistic, rationalist thinking, which leads me to the neoliberal self. Neoliberalism is not only manifested in economic terms, but also in social and cultural ones. That means that the economic changes through neoliberalistic governance, like the retreat from the welfare state, the enhancing of privatization etc. also impact individuals in their social and cultural life. Or, in other words, the macro- and micro structures are entangled and can’t be divided. My questions regarding the neoliberal-self and authenticity are the following: How does neoliberalism affect the personal identity? How do authenticity, ethnicity and tradition get mobilized for the neoliberal self or for city branding? In this paper, I’m going to start with the explanation of authenticity and its opposite, the non-places, as contrasting concept and finally I will explain the connection of authenticity and anthropological places, as well as, non-places and the neoliberal self.




Spaces for Consumption


Book Description

In Spaces for Consumption Steven Miles develops a penetrating critique of a key shift characterising the contemporary city. Theoretically informed, the other strength of the volume lies in the wealth of examples that are drawn upon to show how cities are becoming spaces for consumption, which has itself rapidly become a global phenomenon." - Ronan Paddison, University of Glasgow "This is a great book. Powerfully written and lucid, it provides a thorough introduction to concepts of consumption as they relate to the spaces of cities. The spaces themselves - the airports, the shopping malls, the museums and cultural quarters - are analysed in marvellous detail, and with a keen sense of historical precedent. And, refreshingly, Miles doesn′t simply dismiss cultures of consumption out of hand, but shows how as consumers we are complicit in, and help define those cultures. His book makes a major contribution to our understanding of contemporary cities, but is accessible enough to appeal to any reader with an interest in this important area." - Richard Williams, Edinburgh University Spaces for Consumption offers an in-depth and sophisticated analysis of the processes that underpin the commodification of the city and explains the physical manifestation of consumerism as a way of life. Engaging directly with the social, economic and cultural processes that have resulted in our cities being defined through consumption this vibrant book clearly demonstrates the ways in which consumption has come to play a key role in the re-invention of the post-industrial city The book provides a critical understanding of how consumption redefines the consumers′ relationship to place using empirical examples and case studies to bring the issues to life. It discusses many of the key spaces and arenas in which this redefinition occurs including: shopping themed space mega-events architecture Developing the notion of ′contrived communality′ Steven Miles outlines the ways in which consumption, alongside the emergence of an increasingly individualized society, constructs a new kind of relationship with the public realm. Clear, sophisticated and dynamic this book will be essential reading for students and researchers alike in sociology, human geography, architecture, planning, marketing, leisure and tourism, cultural studies and urban studies.




The End of Illusions


Book Description

We live in a time of great uncertainty about the future. Those heady days of the late twentieth century, when the end of the Cold War seemed to be ushering in a new and more optimistic age, now seem like a distant memory. During the last couple of decades, we’ve been battered by one crisis after another and the idea that humanity is on a progressive path to a better future seems like an illusion. It is only now that we can see clearly the real scope and structure of the profound shifts that Western societies have undergone over the last 30 years. Classical industrial society has been transformed into a late-modern society that is molded by polarization and paradoxes. The pervasive singularization of the social, the orientation toward the unique and exceptional, generates systematic asymmetries and disparities, and hence progress and unease go hand in hand. Reckwitz examines this dual structure of singularization and polarization as it plays itself out in the different sectors of our societies and, in so doing, he outlines the central structural features of the present: the new class society, the characteristics of a postindustrial economy, the conflict about culture and identity, the exhaustion of the self resulting from the imperative to seek authentic fulfillment, and the political crisis of liberalism. Building on his path-breaking work The Society of Singularities, this new book will be of great interest to students and scholars in sociology, politics, and the social sciences generally, and to anyone concerned with the great social and political issues of our time.




Ethnographies of Neoliberalism


Book Description

Since 2008, the global economic crisis has exposed and deepened the tensions between austerity and social security—not just as competing paradigms of recovery but also as fundamentally different visions of governmental and personal responsibility. In this sense, the core premise of neoliberalism—the dominant approach to government around the world since the 1980s—may by now have reached a certain political limit. Based on the premise that markets are more efficient than government, neoliberal reforms were pushed by powerful national and transnational organizations as conditions of investment, lending, and trade, often in the name of freedom. In the same spirit, governments increasingly turned to the private sector for what were formerly state functions. While it has become a commonplace to observe that neoliberalism refashioned citizenship around consumption, the essays in this volume demonstrate the incompleteness of that image—as the social limits of neoliberalism are inherent in its very practice. Ethnographies of Neoliberalism collects original ethnographic case studies of the effects of neoliberal reform on the conditions of social participation, such as new understandings of community, family, and gender roles, the commodification of learning, new forms of protest against corporate power, and the restructuring of local political institutions. Carol J. Greenhouse has brought together scholars in anthropology, communications, education, English, music, political science, religion, and sociology to focus on the emergent conditions of political agency under neoliberal regimes. This is the first volume to address the effects of neoliberal reform on people's self-understandings as social and political actors. The essayists consider both the positive and negative unintended results of neoliberal reform, and the theoretical contradictions within neoliberalism, as illuminated by circumstances on the ground in Africa, Europe, South America, Japan, Russia, and the United States. With an emphasis on the value of ethnographic methods for understanding neoliberalism's effects around the world in our own times, Ethnographies of Neoliberalism uncovers how people realize for themselves the limits of the market and act accordingly from their own understandings of partnership and solidarity.




J. M. Coetzee and Neoliberal Culture


Book Description

This book presents J. M. Coetzee's work as a complex, nuanced counterblast to contemporary, global, neoliberal economics and its societies. Not surprisingly, given his many years in South Africa and Australia, Coetzee writes from a `global-Southern' perspective. Drawing on a wealth ofliterature, philosophy, and theory, this book reads Coetzee's writings as a discreet, oblique but devastating engagement with neoliberal presumptions.It identifies and focuses on various key features of neoliberal culture: its obsession with self-enrichment, mastery, growth; its belief in plenitude, endless resources; its hubris and obsession with (self)-promotion; its desire for ease and easiness, `well-being', euphoria; its fetishization ofmanagerial reason and the culture of security; its unrelenting positivity, its belief in illusory goods and trivial progressivisms. By contrast, Coetzee's writings explore the virtues of irony and self-reduction. He commits himself to difficulty, discomfort, patient and austere, if bleak, inquiry,rigorous questioning, and radical doubt. Destitution and failure come to look like a serious, dignified form of life and thought. The very tones of Coetzee's books run counter to those of our neoliberal democracies. They point in a different direction to an age that has gone astray.




Bodies in the Streets: The Somaesthetics of City Life


Book Description

Thirteen original essays explore the qualities and challenges of urban life (in Europe, Asia, and the Americas) from a variety of disciplinary perspectives that illustrate the aesthetic, cultural, and political roles of bodies in the city streets.




AuthenticTM


Book Description

A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. AuthenticTM maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading AuthenticTM to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.




Cultures of Anyone


Book Description

This book focuses on the rise of sharing and collaboration practices among peers in Spanish digital cultures and social movements in the wake of Spain's financial meltdown of 2008.




Why Liberalism Failed


Book Description

"One of the most important political books of 2018."—Rod Dreher, American Conservative Of the three dominant ideologies of the twentieth century—fascism, communism, and liberalism—only the last remains. This has created a peculiar situation in which liberalism’s proponents tend to forget that it is an ideology and not the natural end-state of human political evolution. As Patrick Deneen argues in this provocative book, liberalism is built on a foundation of contradictions: it trumpets equal rights while fostering incomparable material inequality; its legitimacy rests on consent, yet it discourages civic commitments in favor of privatism; and in its pursuit of individual autonomy, it has given rise to the most far-reaching, comprehensive state system in human history. Here, Deneen offers an astringent warning that the centripetal forces now at work on our political culture are not superficial flaws but inherent features of a system whose success is generating its own failure.




Rethinking Social Exclusion


Book Description

‘…classic Winlow and Hall – bleak, brilliant and unmatched in the art of rethinking crucial social issues. Enlightening, and rather scary.’ - Professor Beverley Skeggs, Goldsmiths, University of London ‘This superb book inhabits a unique theoretical space and demonstrates Winlow and Hall at their brilliant best as theorists of contemporary social exclusion.’ - Professor John Armitage, University of Southampton ‘…making exemplary use of critical theory, this book represents a powerful, rallying response to Benjamin's notion that "It is only for the sake of those without a hope that hope is given to us"’. - Dr Paul A. Taylor, author of Zizek and the Media ‘… an intellectual tour de force. Winlow and Hall, outriders of a radically different political economy for our era, have done it again. Their latest book is the critical criminology book of the decade, and the best account of capitalism since the 2008 crash… A devastating critical analysis of the effects of neo-liberalism.’ - Professor Steve Redhead, Charles Sturt University 'I had long regarded "social exclusion" to be another zombie-concept that retained no analytic or political purchase whatsoever. This book has changed my mind.' - Professor Roger Burrows, Goldsmiths, University of London In their quest to rethink the study of ‘social exclusion’, Winlow and Hall offer a startling analysis of social disintegration and the retreat into subjectivity. They claim that the reality of social exclusion is not simply displayed in ghettos and sink estates. It can also be discerned in exclusive gated housing developments, in the non-places of the shopping mall, in the deadening reality of low-level service work – and in the depressing uniformity of our political parties. Simon Winlow is Professor of Criminology at the Social Futures Institute, Teesside University. Steve Hall is Professor of Criminology at the Social Futures Institute, Teesside University.