Book Description

The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 showcases the more than 700 electric train outfits (sometimes called uncataloged train sets ) that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and many other firms) during one of the most important and yet overlooked periods in its history.With limited production and distribution, Lionel's promotional outfits are some of the rarest and most valuable products it ever produced. But because these outfits never appeared in a Lionel consumer catalog, their contents even their existence remained uncertain for decades. Until now!Thanks to long-lost authentic Lionel Factory Orders and other internal documents recently recovered from the Lionel archives, complete information about Lionel's production of promotional outfits is at last available.The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 is essential for:* Toy train collectors seeking to verify or complete their promotional outfit investments and learn the value and rarity of their outfit.* Anyone who owns a promotional outfit or empty box and for years has wondered what those trains were and how much they might be worth.* Individuals seeking to relive their childhood by finding the train they had long ago.* Any Lionel enthusiast seeking to learn more about the history of Lionel straight from internal documents and the memories of the individuals who made and sold its trains.See for yourself if you have a long-lost attic treasure.