Author : John J. Wall
Publisher :
Page : 188 pages
File Size : 31,67 MB
Release : 2012
Category : Business & Economics
ISBN : 9781300021018
What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!
Author : Richard Herb
Publisher : Lulu.com
Page : 155 pages
File Size : 32,12 MB
Release : 2014-05-06
Category : Business & Economics
ISBN : 1312154454
The strategies outlined in this book have helped small business owners establish proven sales strategies and more business profits! Follow the advice and easy to implement action steps and you too will benefit by making more money with your small business.
Author : Hermann Simon
Publisher : Springer
Page : 231 pages
File Size : 47,82 MB
Release : 2015-10-20
Category : Business & Economics
ISBN : 3319204009
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Author : Anna Cleary
Publisher : Harlequin
Page : 187 pages
File Size : 29,64 MB
Release : 2009-05-01
Category : Fiction
ISBN : 1426832435
Connor O'Brien is damaged, inside and out—proof of his dark and dangerous life. Sophy Woodruff has never known a man as devastatingly sexy as Connor. Intense, brooding and distant, he's everything she shouldn't desire…. Despite his vow of noncommitment, Connor can't resist bedding Sophy. But Sophy is a virgin, and once he's undressed her, this billionaire isn't sure he can walk away….
Author : Brad Gosse
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 47,30 MB
Release : 2012-02-28
Category : Entrepreneurship
ISBN : 9781470158644
Confessions Of A Half-Baked (But Highly Paid) Internet Marketer How would you like to: Embrace your laziness Build an automated business Change rules in your favor Smash your alarm clock Forget your fears and flaws Enjoy the chronic lifestyle Earn the envy of your peers Have fun every day I remember once speaking to a man who was frustrated with his status. He was upset and explained to me how he had worked hard in school, gone to college to get a degree and paid his dues in the corporate world, however, today he is working in a startup for a high school dropout CEO. Sympathizing with this man I told him my story. I too had worked hard, and paid my dues. After dropping out of high school I worked for various companies learning what I liked and didn't like about business. I then worked really hard to build my own business and now I have college graduates working for me. This is a book about building your own future. Whether you enjoy a little weed now and then or not, you will learn how I built my business online, giving me over 5000 mornings without an alarm clock, bosses, investors or crappy clients. My business makes me money regardless of my personal schedule. I can go to the spa, play Call Of Duty, read, or eat brownies and pass out. Every time I check my accounts there is more money. It wasn't easy for me to get here. Which is why I wrote this book, to hopefully make it easier for you. Order your copy of the Chronic Marketer now and start living the Chronic Marketer lifestyle as a HIGH functioning entrepreneur.
Author : Dr. Ope Banwo
Publisher : Dr Ope Banwo
Page : 214 pages
File Size : 47,28 MB
Release :
Category : Computers
ISBN :
Internet Marketing Superstars Reveal The Secrets Of Their Success In Exclusive Interviews With The Fearless Netpreneur. Many people in internet marketing, both the experienced and the newbies, always wondered about the real success secrets of some of the superstars could be beyond the general palliatives we often hear on their promotional webinar or trainings. Some including myself, often wondered what it would be like if we really get the marketing superstars to sit down and answer really revealing questions about their business and success secrets. I searched for such a revealing book or interview by others in the industry and could not find any book of interview that put some of the biggest names together for student of business to read and learn.
Author : Ope Banwo
Publisher : CreateSpace
Page : 240 pages
File Size : 24,20 MB
Release : 2014-01-03
Category : Biography & Autobiography
ISBN : 9781494914134
The Confessions Of A Guru Wannabe is the sizzling, shocking and confessional true story of Dr. Ope Banwo, who rose from being a bumbling clueless internet newbie to becoming one of most respected Internet Business professionals in Africa. The book reveals all the mistakes he made while chasing internet success and how he turned everything around to achieve success as a successful Netpreneur. In this frank, heart warming and motivational confessional story, the author frankly discusses the errors he made and the valuable lessons he learnt in the process. He also revealed powerful secrets he learnt that could help other struggling Netpreneurs who are looking to build a genuine business on the internet. WHAT PEOPLE ARE SAYING ABOUT "CONFESSIONS OF A GURU WANNABE" Here's what some of the biggest professionals in internet business have to say about this book: "Dr. Ope's book is well timed and could help many aspiring entrepreneurs with what works and what doesn't as well as alert them and steer them in the right direction. ...Dr. Ope's book will be an eye-opener and will make people aware of the online marketing industry, from the inside-out" Raam Anand, Founder, infoYOGIS www.TheSpeakingTree.org "You are going to love Confessions of a Guru Wannabe. Dr Banwo walks you through the dark underbelly of internet marketing and unabashedly shares with you how he got sucked in by it. This book is so important that it is a must read for marketers just starting out and to all marketers no matter what stage of success they have gained. It will make you laugh at times, cry at times and I am sure you will find a piece of yourself in this wonderful, fabulously written book. If you want to get back on track and take the steps necessary to be successful online, you need a dose of what Dr Banwo has to offer" Jane Mark, CEO Sokule Inc http: //www.sokule.com "Ope this is a fantastic journey you have shared with us, and ... I think you have identified why so many up and coming internet marketers get stuck buying, not selling their products and services, and the mindset change is crucial to the transformation. This is a great book for people coming into the internet marketing space ...to help them avoid wasting their money as many have before us." KATE LUELLA www.kateluella.com "If you are finally ready to succeed by first learning what NOT to do, and then taking a step by step approach to creating a solid online business...Confessions of a Guru Wannabe will give you Tips and Techniques that will virtually guarantee you avoid the mistakes that 99.9% of all Internet Marketers fall into...If you're ready to win, and win BIG...do yourself a favor and read this book. It's just that good!" Kris Whitehead, Author, Think To Succeed www.ThinkToSucceed.com "This book is one of the best, most useful books that any internet marketing newbie should read. It's like the memories of many Internet Marketing gurus all gathered in one place. We all made the same mistakes and thanks to you Ope for coming out with absolute honesty and sharing this with others. I recommend your book to everyone who wants to get into online marketing." Iman Aghay, Founder of Marketing Mastery Summit www.successroad.ca "Dr. Ope Banwo's book is a telling tale of the perils and triumphs of internet marketing. A must read for newbies wanting to make money online as well as seasoned professionals wanting to stake their claim on the internet." Daven Michaels, Author of the New York Times Best Seller, Outsource Smart www.123Employee.com
Author : Victor Semo
Publisher : Jamin Press GraphoPersuasion
Page : 186 pages
File Size : 13,28 MB
Release : 2011-03-10
Category : Business & Economics
ISBN : 2953856609
A queen has more influence over the king than the senators because she knows his personality. Therefore, she knows what to say, how to say it, and how to act when she's persuading him. This is a pocket bible for the novice, timid and talented professionals, to help them to be more influential using Grapho-Persuasion. It is an innovative method, based on years of research, which blends together techniques from the sciences of graphology and persuasion for greater emotional impact. Know who people truly are, and you can move their heart easily, like a queen. AMONG THE TIPS REVEALED: -How to understand people's personalities and use this knowledge to persuade them -Persuasion is seduction: how companies use the same techniques as womanisers to win clients -From Martin Luther King, jr to Naomie Campbell, the secrets to make hypnotic speeches that move an audience -Various tools of persuasion, easy to "carry and deploy" in any situation In this insightful book, originally a letter to his sister, Victor Semo reveals the essential elements to master the art of persuasion. Jargon-free, packed with tried and tested advice, get more in business and your personal life. "I like to know who I am dealing with, and this book helps me to reveal what they are hiding from me. Fascinating!" -Geoff Burch, best-selling author and BBC television presenter "Savvy persuaders have a new powerful technique in their hands!" - Rintu Basu, Best-selling author of The Persuasion Skills Black Book
Author : Jay Baer
Publisher : Penguin
Page : 242 pages
File Size : 48,45 MB
Release : 2013-06-27
Category : Business & Economics
ISBN : 1101633883
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author : Thomas Andersen
Publisher : BoD – Books on Demand
Page : 284 pages
File Size : 46,24 MB
Release : 2024-04-26
Category : Business & Economics
ISBN : 3757881494
This book makes you street-smart, with only a bit of academia! Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.
