Author : Rafaela Vinotti
Publisher : INDEX BOOK
Page : 12 pages
File Size : 28,11 MB
Release : 2009
Category : Art
ISBN : 8492643099
"Basics" is a series about the basic disciplines of graphic design. The first installment in the series is about logos and is classified into three categories: graphics, typography and illustration. Basics-Logos features 2067 different logos developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.
Author : Capsule
Publisher : Rockport Publishers
Page : 193 pages
File Size : 48,61 MB
Release : 2007-06-01
Category : Design
ISBN : 1616736410
The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
Author : Steven Heller
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 40,54 MB
Release : 2019-08-06
Category : Design
ISBN : 9781786274120
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Author :
Publisher :
Page : 166 pages
File Size : 23,35 MB
Release :
Category : Business cards
ISBN : 9781610592673
Discusses the factors that make a logo successful by analyzing the research, brainstorming, sketching, and stylistic experiments that led to its development.
Author : Sean Adams
Publisher : Rockport Publishers
Page : 237 pages
File Size : 47,78 MB
Release : 2008-09-01
Category : Design
ISBN : 1616736089
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
Author : David E. Carter
Publisher : Harper Collins
Page : 280 pages
File Size : 32,34 MB
Release : 2004-05-04
Category : Design
ISBN : 0060570245
If you're a businessperson trying to devise a new logo -- or a graphic designer trying to get established in corporate design -- The Little Book of Logo Recipes will teach you a lot about the process, and will also give you the "recipe" for creating a lot of different visual techniques.Some of the sample logos shown are fairly simple, and just the very presence of this "recipe" will give the user a quick inspiration. For others, the "how to" includes the use of multiple PhotoShop filters to create powerful images. The next time you need to do a logo in a hurry, you'll wish this book were on your shelf. Designed to offer endless inspiration, The Little Book of Logo Recipes offers this bonus feature: each page features call-out notes of easily understandable comments to quickly convey the advantageous elements of the depicted logo.
Author : Kevin Budelmann
Publisher : Rockport Publishers
Page : 209 pages
File Size : 36,24 MB
Release : 2010-10-01
Category : Design
ISBN : 1610580680
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Author : George Bokhua
Publisher : Rockport Publishers
Page : 226 pages
File Size : 22,40 MB
Release : 2022-08-09
Category : Design
ISBN : 0760376522
Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
Author : William L. Haig
Publisher : Wiley
Page : 0 pages
File Size : 20,80 MB
Release : 1997-05-14
Category : Design
ISBN : 9780471287780
This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand: marketing and business concepts how to translate "credibility" into design the defining qualities of a business what a client is saying the many applications of a logo A manager attempting to understand: how to approach the task of creating a logo the designer’s perspective what message a company logo should convey how design can be used to symbolize expertise how to communicate clearly with a designer
Author : Anna-Teresa Tymieniecka
Publisher : Springer Science & Business Media
Page : 556 pages
File Size : 41,26 MB
Release : 2006-07-19
Category : Philosophy
ISBN : 140203718X
Situated at the crossroads of nature and culture, physics and consciousness, cosmos and life, history – intimately conjoined with time – continues to puzzle the philosopher as well as the scientist. Does brute nature unfold a history? Does human history have a telos? Does human existence have a purpose? Phenomenology of life projects a new interrogative system for reexamining these questions. We are invited to follow the logos of life as it spins in innumerable ways the interplay of natural factors, human passions, social forces, science and experience – through interruptions and kairic moments of accomplishment – in the human creative imagination and intellective reasoning. There then run a cohesive thread of reality.
