Author : Robert Bowdery
Publisher : AVA Publishing
Page : 179 pages
File Size : 22,90 MB
Release : 2008-07-16
Category : Business & Economics
ISBN : 294037368X
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.
Author : Rob Bowdery
Publisher :
Page : 176 pages
File Size : 29,43 MB
Release : 2019
Category : Advertising copy
ISBN : 9781350152892
Author :
Publisher :
Page : pages
File Size : 19,53 MB
Release : 2008
Category :
ISBN :
Basics Advertising: Copywriting, part of the AVA Basics Advertising series, provides a comprehensive teaching resource exploring the act of copywriting and the role of the copywriter in the overall advertising process. The book highlights the importance of thinking both verbally and visually, since the words and images that occur within creative ad concepts often arise together, and even image-based ideas are often dreamt up by the conceptual copywriter rather than a designer or art director. The book contains numerous visual examples, which show the variety of work that copywriters are involved in, plus accompanying explanatory text to help the reader understand just why these ads work so well. There are practical exercises as well as tips and guidance on how to generate ideas and think creatively. Topics covered include an introduction to the role of copywriters, understanding the product, knowing your audience, mastering the language, sharpening style, rules, creating effective copy and advertising around the world.
Author : David Ogilvy
Publisher : Vintage
Page : 613 pages
File Size : 26,62 MB
Release : 2013-09-11
Category : Social Science
ISBN : 0804170053
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : Victor O. Schwab
Publisher : Ravenio Books
Page : 303 pages
File Size : 49,97 MB
Release : 2015-10-28
Category : Business & Economics
ISBN :
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author : Nik Mahon
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 40,28 MB
Release : 2017-11-02
Category : Business & Economics
ISBN : 1350034568
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author : Philip Ward Burton
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 37,70 MB
Release : 1983
Category : Business & Economics
ISBN :
Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting: -- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter
Author : Pete Barry
Publisher :
Page : 296 pages
File Size : 34,53 MB
Release : 2012
Category : Advertising
ISBN : 9780500516232
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Author : Victor O. Schwab
Publisher : Pickle Partners Publishing
Page : 349 pages
File Size : 12,94 MB
Release : 2016-01-18
Category : Business & Economics
ISBN : 178625798X
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.
Author : Robert Alderman
Publisher : Speedy Publishing LLC
Page : 24 pages
File Size : 33,67 MB
Release : 2015-02-17
Category : Business & Economics
ISBN : 1683050754
Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
