Street-Smart Advertising


Book Description

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.




Backyard Bug Battle


Book Description

When Buzz mixes up two chemical inventions, his backyard becomes a zany zoo!




Buzz


Book Description




The Mosquito Bowl


Book Description

Instant New York Times Bestseller · Winner of the General Wallace M. Greene Jr. Award from the Marine Corps Heritage Foundation “Buzz Bissinger’s Friday Night Lights is an American classic. With The Mosquito Bowl, he is back with a true story even more colorful and profound. This book too is destined to become a classic. I devoured it.” — John Grisham An extraordinary, untold story of the Second World War in the vein of Unbroken and The Boys in the Boat, from the author of Friday Night Lights and Three Nights in August. When the Japanese attacked Pearl Harbor, college football was at the height of its popularity. As the nation geared up for total war, one branch of the service dominated the aspirations of college football stars: the United States Marine Corps. Which is why, on Christmas Eve of 1944, when the 4th and 29th Marine regiments found themselves in the middle of the Pacific Ocean training for what would be the bloodiest battle of the war – the invasion of Okinawa—their ranks included one of the greatest pools of football talent ever assembled: Former All Americans, captains from Wisconsin and Brown and Notre Dame, and nearly twenty men who were either drafted or would ultimately play in the NFL. When the trash-talking between the 4th and 29th over who had the better football team reached a fever pitch, it was decided: The two regiments would play each other in a football game as close to the real thing as you could get in the dirt and coral of Guadalcanal. The bruising and bloody game that followed became known as “The Mosquito Bowl.” Within a matter of months, 15 of the 65 players in “The Mosquito Bowl” would be killed at Okinawa, by far the largest number of American athletes ever to die in a single battle. The Mosquito Bowl is the story of these brave and beautiful young men, those who survived and those who did not. It is the story of the families and the landscape that shaped them. It is a story of a far more innocent time in both college athletics and the life of the country, and of the loss of that innocence. Writing with the style and rigor that won him a Pulitzer Prize and have made several of his books modern classics, Buzz Bissinger takes us from the playing fields of America’s campuses where boys played at being Marines, to the final time they were allowed to still be boys on that field of dirt and coral, to the darkest and deadliest days that followed at Okinawa.




Second Best


Book Description

History is always written by the winners and about the winners. But what about the poor souls lurking in the shadows of history, the ones who were just as remarkable but perhaps didn’t stick their chests out as they crossed the line? In Second Best, Australia’s foremost historian and comedian Ben Pobjie celebrates the nobility and altogether more fascinating stories of the silver-medal getters. What drove them on their incredible feats, why did they just miss out, and how did they cope with the oblivion of finishing second? From the Second Fleet, the second man on the moon and Australia’s second prime minister whose name we consistently forget, Second Best shines a light on those plucky men and women who, through no fault of their own – or at least only a little bit of fault of their own – didn’t quite get there before everyone else, but did get there before almost everyone else.




Toy Story: Return Of Buzz LightYear


Book Description

It’s a battle of the Buzzes when Andy gets an unexpected present… another Buzz Lightyear. But when Andy can only keep one and a mix-up causes him to return the wrong Buzz, how will Woody and the gang rescue their friend from being trapped in the toy store with an army of Buzz Lightyears? It’s a fun-filled adventure with all your favorite Toy Story characters, in a race to save the real Buzz Lightyear!




Our Bravest Young Men, Vol. I


Book Description

This is one volume of a two-volume book. This novel is a political statement set within a story in the Vietnam War. The purpose of this book is to entertain, to educate and to give a message about the Vietnam War. The author has kept historical accuracy and realism to make this book meaningful. Inspiration for writing this book came from the author’s experience of living in America with the Vietnam War and from the author’s recollections of Soldiers who were drafted and who fought in the war. This book contains historic and well-known quotations about war that have been used in the dialogue. Some battlefield-action has been added so the reader has a balance of action scenes and political discussions on the war.




St. Nicholas


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Ultimate LEGO Star Wars


Book Description

The definitive guide to the LEGO® Star Wars™ universe, showcasing the vast collection of LEGO Star Wars sets and minifigures released over the last 20 years. This is a complete, unrivaled encyclopedia of the LEGO Star Wars theme. Fans will have an all-encompassing companion to the LEGO Star Wars cultural phenomenon. Produced in large format and featuring beautiful imagery, this is an indispensable guide for young fans and a stunning reference work for adults. With behind-the-scenes material, it tells the complete story of LEGO Star Wars, from the earliest concepts in the late 1990s to the creation of the most recent sets for The Force Awakens™ and Rogue One™. Created with the LEGO Star Wars team. LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. © 2017 The LEGO Group. Produced by Dorling Kindersley under license from the LEGO Group. © & TM 2017 Lucasfilm Ltd.




The Battle Summer


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