Be Brief. Be Bright. Be Gone.


Book Description

A great way to jump-start your career in pharmaceutical and biotechnology sales! "Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to: Be brief-Keep your sales presentations short and to the point. Be bright-Understand your product and its clinical context. Be gone-Respect your customer's time. But that is only one piece of advice an aspiring representative should retain from this book. This book also covers: Pros and cons of a career in pharma/biotech sales How to land a job with a major pharma/biotech company Getting to know your customers (physicians and hospitals) Selling skills, basic etiquette, sales call basics and lots more, including 10 key tips that help ensure long-term career success. This is the book that top pharmaceutical and biotech sales trainers have asked for! "I wish I read this book when I got started. It is easily the best book I have seen on the subject."-Ellen F. Simes, Springfield, MA, Pharma/biotech trainer "Anyone even thinking about a career in the industry should read this book."-Pam Marinko, Wilmington, NC, Pharma/biotech trainer "Wow! Very well done. Some really good information for folks just starting out-and for veterans like me, too."-JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative




Having Brunch with God


Book Description

If you are seeking a closer relationship with God, or looking to delve deeper into God’s word and making His word practical for you, Having Brunch With God will create the atmosphere for it to happen. Having Brunch With God is a 52-week journey that will show you, from scriptures, God’s intentions for you and how you can live out His ways. You will unearth all of this through Hebraic understandings, scriptural exposition, and author experiences. Having Brunch With God also includes engaging weekly activities that will really fatten your faith. This fattened and nourished faith will ultimately deepen your relationship with Abba, Father. Over the 52-week journey, the beautiful thing you will learn is that when you listen to God’s words, His guidance, and His instructions, you will set yourself up to eat from the blessings of His table.




Powerful Medicines


Book Description

If you believe that the latest blockbuster medication is worth a premium price over your generic brand, or that doctors have access to all the information they need about a drug’s safety and effectiveness each time they write a prescription, Dr. Jerry Avorn has some sobering news. Drawing on more than twenty-five years of patient care, teaching, and research at Harvard Medical School, he shares his firsthand experience of the wide gap in our knowledge of the effectiveness of one medication as compared to another. In Powerful Medicines, he reminds us that every pill we take represents a delicate compromise between the promise of healing, the risk of side effects, and an increasingly daunting price. The stakes on each front grow higher every year as new drugs with impressive power, worrisome side effects, and troubling costs are introduced. This is a comprehensive behind-the-scenes look at issues that affect everyone: our shortage of data comparing the worth of similar drugs for the same condition; alarming lapses in the detection of lethal side effects; the underuse of life-saving medications; lavish marketing campaigns that influence what doctors prescribe; and the resulting upward spiral of costs that places vital drugs beyond the reach of many Americans. In this engagingly written book, Dr. Avorn asks questions that will interest every consumer: How can a product judged safe by the Food and Drug Administration turn out to have unexpectedly lethal side effects? Why has the nation’s drug bill been growing at nearly 20 percent per year? How can physicians and patients pick the best medication in its class? How do doctors actually make their prescribing decisions, and why do those decisions sometimes go wrong? Why do so many Americans suffer preventable illnesses and deaths that proper drug use could have averted? How can the nation gain control over its escalating drug budget without resorting to rationing or draconian governmental controls? Using clinical case histories taken from his own work as a practitioner, researcher, and advocate, Dr. Avorn demonstrates the impressive power of the well-conceived prescription as well as the debacles that can result when medications are misused. He describes an innovative program that employs the pharmaceutical industry’s own marketing techniques to reduce use of some of the most overprescribed and overpriced products. Powerful Medicines offers timely and practical advice on how the nation can improve its drug-approval process, and how patients can work with doctors to make sure their prescriptions are safe, effective, and as affordable as possible. This is a passionate and provocative call for action as well as a compelling work of clear-headed science.




The Race to Reach Out


Book Description

Coyner and Anderson demonstrate how to identify and respond to visitors in a nonthreatening, yet interested way; how to share information about them with the leaders of those ministries and programs in which they would be most interested; how best to help them in their decision to become church members; and how to help them understand and fulfill their own call to ministry in the congregation.




College Admissions Trade Secrets


Book Description

True or False: Princeton's Director of Admissions hacked into Yale's secured admissions website to find out who Yale had accepted and rejected. Boston College's average SAT score is up to 1370 and Boston University's average SAT score is up to 1320. Carnegie Mellon offers spots on a priority wait-list to students who send in cash and most of these students get admitted. Well, it's all true. An FBI investigation traced Yale's hacked website back to the computer of Princeton's Director of Admissions, Stephen LeMenager. Boston College's average SAT score is the same as Cornell's and close to Penn's (both Ivies). Carnegie Mellon does have a "priority" wait-list-it costs $400 to be on it and the admissions rate is 95%. Welcome to the circus. Dazed and Confused. Students see the college list published by their high school's guidance department listing every acceptance and rejection from the prior year. Next to each entry is a GPA, a SAT score and the number of AP classes taken. The list is usually ordered from highest to lowest GPA. The first entry: 4.19 (unweighted), 1430 SAT, 7 AP classes, Princeton-rejected, Yale-rejected, Harvard-rejected, Stanford-rejected, Columbia-rejected, Vassar-accepted. Ouch. Scan down the list looking for Yale. Did anyone get into Yale last year? Down at the ninth entry: 3.93, 1450 SAT, 6 AP classes, Brown-accepted, Yale-accepted, Georgetown-accepted. Okay, anyone else? Scan down to the twenty-second entry: 3.88, 1560 SAT, 7 AP classes, Yale-accepted, Duke-accepted, William and Mary-rejected. This doesn't make any sense, thinks the student. Many of the students with the best grades didn't get into any top colleges and still others were rejected at colleges ranked lower than the colleges to which they were accepted. Welcome to the world of college admissions. Ever wondered what a private counselor tells an Upper East Side family for $10,000? The secrets are in College Admissions Trade Secrets. College Admissions Trade Secrets is a straight forward guide to: Top 7 Lies Colleges Tell The Real Scoop Behind Acceptance Rates Things That Really Matter When Comparing Colleges How to Write a Great Essay and Prep for a Great Interview Common Mistakes that Result in Rejection Last Minute Tips for Seniors A Scandalous Examination of Harvard's Course Catalogue, Penn's View Book, and NYU's Faculty How Anyone Can Avoid Being in the Pool of Applicants with the Lowest Acceptance Rate




Why Women Buy


Book Description

Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone. Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process. Overcome the fear of sales. Learn to operate with integrity. Learn to ask great questions. Integrate 4 communication styles. Learn to sell to 7 personality types. Master the four stages of competency. Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.




Brief Bright Star


Book Description

From the Back Cover: The nineteenth century was the golden age of New Orleans theatre. Two young sisters began their careers dancing on the stage of the St. Charles Theatre. One of the sisters ran away in hopes of becoming a famous actress. With her long dark hair, large sad eyes, years of hard work and good friends, she became the theatrical sensation who created a storm of controversy with her daring portrayal of the heroine of a melodrama based on a poem by Byron. The performance in the play was highlighted by a dangerous ride she made dressed in skin-colored tights tied to the back of a live horse. The spectacle both shocked and delighted audiences in New York, San Francisco, London and Paris. She was a show business phenomenon. For a year or two in the 1860's Ada Campbell, the actress from New Orleans, who was known as Adah Isaacs Menken, became one of the highest paid actresses in the world. Her more talented younger sister found a brief love with the son of a fishing magnate who insisted they live in France. After bearing his child and training long hours, she joined the ballet chorus of the famous Paris Opera. Neither sister knew what became of the other. Young and talented in New Orleans, neither young girl could have foreseen her future harrowing life in Europe.




Leadership Presence (HBR Emotional Intelligence Series)


Book Description

Lead with charisma and confidence. Many leaders consider "executive presence" a make-or-break factor in high-powered promotions. But what is this elusive quality, and how do you develop it? This book explains how to build the charisma, confidence, and decisiveness that top leaders project. Whether you're delivering a critical presentation or managing a hectic meeting, you'll be inspired to approach the situation with new strength. This volume includes the work of: Deborah Tannen Amy J. C. Cuddy Amy Jen Su This collection of articles includes "Deconstructing Executive Presence," by John Beeson; "How New Managers Can Send the Right Leadership Signals," by Amy Jen Su; "To Sound Like a Leader, Think About What You Say, and How and When You Say It," by Rebecca Shambaugh; "Connect, Then Lead," by Amy J. C. Cuddy, Matthew Kohut, and John Neffinger; "The Power of Talk: Who Gets Heard and Why," by Deborah Tannen; and "Too Much Charisma Can Make Leaders Look Less Effective," by Jasmine Vergauwe, Bart Wille, Joeri Hofmans, Robert B. Kaiser, and Filip De Fruyt. HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.







The Book of Bright Ideas


Book Description

BONUS: This edition contains an excerpt from Sandra Kring's A Life of Bright Ideas. Wisconsin, 1961. Evelyn “Button” Peters is nine the summer Winnalee and her fiery-spirited older sister, Freeda, blow into her small town–and from the moment she sees them, Button knows this will be a summer unlike any other. Much to her mother’s dismay, Button is fascinated by the Malone sisters, especially Winnalee, a feisty scrap of a thing who carries around a shiny silver urn containing her mother’s ashes and a tome she calls “The Book of Bright Ideas.” It is here, Winnalee tells Button, that she records everything she learns: her answers to the mysteries of life. But sometimes those mysteries conceal a truth better left buried. And when a devastating secret is suddenly revealed, dividing loyalties and uprooting lives, no one–from Winnalee and her sister to Button and her family–will ever be the same.