› › Best Practices In Law Firm Business Development And Marketing

Business Development for Lawyers

Author : Sally J. Schmidt

Publisher : ALM Publishing

Page : 324 pages

File Size : 33,30 MB

Release : 2006

Category : Law

ISBN : 9781588521361

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Book Description

Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills



Marketing the Law Firm

Author : Sally J. Schmidt

Publisher : Law Journal Press

Page : 692 pages

File Size : 28,23 MB

Release : 1991

Category : Business & Economics

ISBN : 9781588520524

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Book Description

Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.



The Law Firm Associate's Guide to Personal Marketing and Selling Skills

Author : Catherine Alman MacDonagh

Publisher : American Bar Association

Page : 66 pages

File Size : 30,43 MB

Release : 2007

Category : Business & Economics

ISBN : 9781590318331

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Book Description

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.



The Complete Guide to Marketing Your Law Practice

Author : Hollis Hatfield Weishar

Publisher : Section of Law Practice Management

Page : 272 pages

File Size : 13,44 MB

Release : 1999

Category : Law

ISBN :

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Book Description

A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.



Model Rules of Professional Conduct

Author : American Bar Association. House of Delegates

Publisher : American Bar Association

Page : 216 pages

File Size : 15,83 MB

Release : 2007

Category : Law

ISBN : 9781590318737

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Book Description

The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.



The Lawyer Marketing Book

Author : Matt Starosciak

Publisher : Proven Law Publishing

Page : 210 pages

File Size : 25,4 MB

Release : 2017-08-01

Category : Business & Economics

ISBN : 0999123106

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Book Description

The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.



Professional Services Marketing

Author : Mike Schultz

Publisher : John Wiley & Sons

Page : 373 pages

File Size : 44,18 MB

Release : 2013-06-04

Category : Business & Economics

ISBN : 1118604342

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Book Description

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.



High Growth Handbook

Author : Elad Gil

Publisher : Stripe Press

Page : 396 pages

File Size : 45,97 MB

Release : 2018-07-17

Category : Business & Economics

ISBN : 1953953379

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Book Description

High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.



Clarity for Lawyers

Author : Mark Adler

Publisher :

Page : 0 pages

File Size : 23,99 MB

Release : 2017

Category : Law

ISBN : 9781784460488

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Book Description

Guiding the reader through the pitfalls of legal writing, Adler explains how to prevent ambiguity and mistakes, therefore saving time and getting the message across effectively.



The Ultimate Law Firm Associate's Marketing Checklist

Author : Fishman Ross

Publisher :

Page : 110 pages

File Size : 24,73 MB

Release : 2016-09-20

Category : Lawyers

ISBN : 9780997967623

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Book Description

Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: "Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana." -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) "This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.'" -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA)