A Handbook


Book Description

Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.




Annual Report


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The Role of Transit in Emergency Evacuation


Book Description

TRB Special Report 294: The Role of Transit in Emergency Evacuation explores the roles that transit systems can play in accommodating the evacuation, egress, and ingress of people from and to critical locations in times of emergency. The report focuses on major incidents that could necessitate a partial to full evacuation of the central business district or other large portion of an urban area. According to the committee that produced the report, transit agencies could play a significant role in an emergency evacuation, particularly in transporting carless and special needs populations, but few urban areas have planned for a major disaster and evacuation that could involve multiple jurisdictions or multiple states in a region, or have focused on the role of transit and other public transportation providers in such an incident. The report offers recommendations for making transit a full partner in emergency evacuation plans and operations, while cautioning emergency managers, elected officials, and the general public to be realistic in their expectations, particularly in a no-notice incident that occurs during a peak service period.




Annual Report


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The Los Angeles Almanac 2001


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Civil Aeronautics Board Reports


Book Description




Building Transit Ridership


Book Description

Addresses transit's ridership and its share of the travel market. The research explored a variety of different public policies and transit management actions that can potentially influence transit ridership, particularly in comparison to local travel by private vehicle.